Manage Social Media Marketing:
- Lead the calendar and development of best-in-class social content across all channels to drive brand awareness, engagement, and advocacy.
- Support influencer strategy by building strong relationships with consumers that dialogue with the brands on Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest.
Guide Content Creation and strategy:
- Work closely with PR and SEO agencies and brand teams to drive eyeballs and brand conversation on Proactiv channels.
- Leverage basic graphic design and copywriting skills to help develop creative content that can be leveraged across various channels (organic and paid).
- Post user generated content on brand’s owned sites and social media accounts according to brand voice and messaging strategy.
- Assist with facilitation of content creation with industry experts
- Create a social media messaging playbook and update when needed
Track Analytics:
- Key social KPIs for engagement with weekly / monthly / quarterly reports to gain insights and inform future content.
- Oversee annual budget for organic content & coordinate with paid social teams.
- Utilize analytics platforms and survey competitive landscape to share insights and trends in real-time.
- Track Amazon reviews and respond in a timely manner to positive and negative reviews.
Minimum Education, Knowledge, Skills, and Abilities
- Bachelor’s degree from a four-year college/university in Marketing, Business or related field required
- Three (3) or more years of social media and community management experience (agency or client side) is required
- Experience with DTC and Subscription based models required.
- Personal Care/Skin Care/Lifestyle experience is preferred.
- Knowledge of the digital media space, ideally in beauty or personal/skin care is preferred
- Basic graphic design or copy experience preferred/ideal.
- Experience with paid and/or organic social media / beauty influencers across channels such as Instagram, Facebook, Twitter, Pinterest, YouTube, TikTok, etc.
- Extensive experience with Social Media Management Systems and Social Listening/Analytics tools. (e.g. Listen First, Traackr, Curalate, Social Flow,Hoot Suite, etc).
- Excellent, clear writer with attention to detail, grammar, brand tone, and voiceStrong creative eye and a passion for current and future trends within social, digital and user generated content.
- Digital native, comfortable working in a fast moving, dynamic environment on multiple brands with multiple stakeholders and agencies
- Ability to develop internal relationships, demonstrate a team-building attitude and gain cross-functional/peer cooperation.
- Excellent knowledge of Excel, PowerPoint and Word; comfortable presenting to all levels within the organization
Base salary range of $75,000 to $90,000, based on experience and qualifications, as well as geographical market and business considerations.
Wimmer Solutions
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