Role: SEO-Digital Marketing Director
Location: Bohemia, NY
Job Type: Full-Time Permanent
What You Will Be Doing
SEO/Google.
Impressive Track record in digital marketing management. Expertise in all core functions in digital marketing: Display, Lead Gen, SEO, social, content marketing.
Strong skills to manage & spend effectively to drive high growth in all areas of the digital marketing funnel.
Proven oral and written communication skills with the ability to present complex information to varying audiences throughout the organization.
Strategic thinker with strong passion for digital campaign management, reporting and optimization.
Highly collaborative and able to lead cross functional teams with outstanding written and oral communication skills managing team members.
Strong people develop skills with a passion to hire, nurture and develop supporting talent.
Track record of identifying and testing emerging marketing channels.
Experience with platforms and tools such as Moz, Yext, Google Analytics, Google Ads, etc.
Experience writing clients’ proposals.
Experience with brand positioning, audience research and insight development, digital marketing, and channel strategies, and omnichannel marketing
Research skills, including methodology development and ability to make recommendations of research findings.
Social Media Content: (50%)
Designing the layout for Social Media Platforms
Strategizing the boards, posting hours, content.
Designing Stories for our Instagram and Facebook platforms
Work with our artists to create graphics for our Instagram and Facebook platforms (we have graphic artists on staff)
Writing clever and engaging captions for each post
Developing themes and large concepts for social media platforms (including TikTok, Instagram, Facebook & Pinterest)
Taking photos or videos of products to be used on social media.
Uploading and scheduling posts to all social media accounts, including Instagram, Facebook, TikTok and Pinterest
Engaging on comments from followers with responses and reactions
Plan audio podcast content on social platforms and audio platforms
Edit video content.
Setup, Test and Analyze ad campaigns across all social platforms.
Revenue-Based Analysis: (15%)
Analyzing data from Social Media posts to determine effectiveness and engagement.
Use analysis to determine ROI for each Social Media Platform
Research/Strategy: (15%)
Research trends in our industry and on all social media platforms to ensure we are posting relevant and engaging content.
Strategize ways to improve engagement on social media platforms.
Research upcoming platforms and platform updates to determine how we can adjust and increase engagement.
Strategize the best themes to market our brand effectively and connect with consumers.
Leadership/Collaboration: (20%)
Responsible for leading a department, overseeing others, and taking the lead on all social media projects.
Leading constructive solution research for problems that arise; Try to find a solution first, then share those findings with the team.
Collaborate on assignments with team members, especially in the conceptual stages of a project.
Experience You Will Need
- 5+ years’ experience managing B2B clients, working with social media platforms in a professional setting.
- Strong research and strategy skills and ability
- Strong editing skills
- Strong copywriting skills
- Strong written and verbal English skills
- Ability to work independently and autonomously.
- Ability to collaborate with others as well as to multitask and prioritize.
- including methodology development and ability to make recommendations of research findings.
Zivahh LLC
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