About Pearpop
Pearpop, the leading Creator Marketing Platform, is revolutionizing the way creators and brands collaborate. With a community of over 200,000 creators and counting, Pearpop is dedicated to helping creators earn a living doing what they love, while providing brands with instant and direct access to relevant, authentic, and brand-safe creators across all major social media platforms. In 2022, Pearpop was recognized as “Best Influencer Marketing Platform” by DIGIDAY and named to FAST COMPANY’s “Most Innovative Companies” List in Social Media.
Working at Pearpop
We’re bringing together a smart and passionate team of creative builders to join us as we are a growth stage, high-performance startup. In addition to competitive salaries, we have all the good stuff – equity, generous health and dental insurance, 401(k), and unlimited PTO. This is an in-person role based in our headquarters in Los Angeles; fully-stocked with snacks, beverages, cold brew, and all the good stuff.
About the Role
This is an essential role within the marketing team, working to launch, monitor, and analyze ongoing marketing efforts, including Creative Campaigns, Ongoing Demand Generation efforts, Public Relations, Community Engagement, and Organic Social Content. Pearpop is a fast-paced, startup environment and a successful Marketing Lead candidate will be prepared to roll up their sleeves, get their hands dirty, and make things – hands on. The ideal candidate is a well-rounded marketer that is equal parts creative and analytical. Art and science. The ideal Marketing Lead will bring new ideas and inspiration to the table and identify new opportunity spaces while also being an organized, detailed-oriented, and accountable workstream leader. First and foremost, you are a driver and understand you’ll be responsible for creating and launching inspired work every day, hands-on.
Key Responsibilities
- Lead the day to day go-to-market process for new product launches, marketing initiatives and creator moments
- Lead and drive direction for all content creation efforts across product marketing, creator stories (e.g. top earners, how it works, etc.) and brand stories (e.g. case studies, client testimonials, etc.) – including creative copywriting. You’ll work closely with our design team to create killer marketing materials across touchpoints ranging from social to email to events.
- Ensure all brand touchpoints are optimized and “best-in-class” across paid social and owned channels (e.g. email drip campaigns, website, organic social)
- Build and execute product marketing strategies and go-to-market campaigns that will drive product awareness, consideration and adoption
- Explore new channels for potential growth marketing opportunities, including performance channels, SEO strategies and other possibilities
- Leverage data insights on our competitor landscape to ideate innovative execution plans to introduce product features to promote
- Drive, launch and optimize user acquisition through performance marketing strategies
- Develop growth strategy and media KPIs around user retention, target audience, and channel mix
- Utilize software and tools (e.g. Salesforce Sales & Marketing Cloud, Monday Project Management software, One Signal, Chili Piper, etc.) required to deploy relevant marketing materials and initiatives
What You Bring to the Table
- 7+ years experience working in marketing at a tech company and/or influencer marketing company
- Strong understanding of and experience within the social media and creator economy landscapes.
- A creative and strategic mindset that is eager to be applied to various marketing initiatives on any given day
- You love creative problem solving and bring strong creative and copywriting skills to the table.
- Equal parts creative and analytical. You’re fired up to create new ideas, deploy them into the market, measure their success, and scale what works. Fast.
- Proven ability to work autonomously with a proactive mindset, easily adapting to quickly changing priorities
- Strong organizational skills and attention to detail that thrive in a fast-paced startup environment
Compensation
$160,000 – $180,000/year
Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.
Pearpop
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