Position Summary: The Marketing Manager is responsible for developing and driving a comprehensive market-growth oriented marketing strategy.
Position Title: Marketing Manager
Location: Uxbridge, MA (4 days in office)
Potential Earnings: Dependent on experience and location
Key Responsibilities Include:
- Develop an overarching Lenze Americas marketing strategy focused on market-share growth.
- Lead and manage the Lenze Americas marketing department.
- Develop end-to-end marketing programs from message development to implementation, including targeting and testing strategies, campaign build and execution, campaign results analysis and reporting.
- Develop and manage well-defined marketing programs designed to support lead generation and nurturing efforts focused on prospect and customer target markets; including but not limited to email campaigns, webcasts, digital/print advertising, online activity, industry events and trade show participation, association sponsorships, video, media paid programs, newsletters, social media, etc.
- Managing the development and creation of collateral necessary for program success
- Ensure messaging represents the Lenze brand and speaks to specific industry/geographical sector market trends, mandates, and unique pain points.
- Create marketing campaigns in SAP CRM to ensure proper lead import and management.
- Plan, organize and oversee resources to achieve program objectives within budget.
- Resource planning and management focused on projects that generate pipeline growth and revenue.
- Drive creation and creative execution; manage contractor resources and external vendors as related to each program.
- Create content and maintain marketing campaign execution calendar and project plans, provide status updates and track campaigns.
- Ensure that value propositions are effectively communicated, reach the right target audience and drive response/conversion.
- Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads.
Skills & Abilities:
- Proven leadership and management skills with a focus on developing excellent teamwork and proficiency in executing marketing strategy.
- Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities, and experience levels.
- Superior communication skills, including writing, editing and verbal capabilities.
- Budget management skills
- Exceptional organizational skills
- Proficient in managing multiple resources and priorities in a fast-paced, deadline-oriented environment.
- Able to work well independently or in a team environment.
Qualifications Include:
- Bachelor’s degree or equivalent in Marketing, Business or relevant field (Advanced degree preferred)
- 7-10 years of relevant marketing management experience, preferably in B2B industrial or high-tech manufacturing environment
- CRM System experience (SAP preferred)
- Proficient with Microsoft Office (Word, PowerPoint, Excel, SharePoint, Teams)
- Content management system experience (WordPress, Drupal, or other)
- Email Marketing platforms (Constant Contact, Campaigner, or other) a plus.
- Strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences.
- Excellent project management skills, including the proven ability to handle multiple complex projects simultaneously with varied audiences and against deadlines.
- Significant hands-on experience building and executing successful marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results.
Competitive Company Benefits:
- BCBS medical and dental, vision
- 401(k) with company match
- Company paid life and disability insurance
- 3 weeks of PTO and company paid holidays
- Newly renovated office space!
Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology – offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. We accommodate support to the customer throughout the entire machine development process – from the control system to the drive shaft, from the initial idea to after-sales.
Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and commercial equipment (pumps/fans). A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.
Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.
Lenze Americas Corporation
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