Marketing Coordinator

Title of Job: Marketing Coordinator

 

Position Description:

The Marketing Coordinator is responsible for contributing to an integrated marketing communications strategy, campaigns, and brand positioning of Cutting Edge Laser Technologies in the medical and veterinary industries. The Marketing Coordinator will work closely with the marketing team, outside sales teams, internal groups, and external partners to support marketing and sales efforts across the organization.

 

Classification: Non-Exempt

 

Major Areas of Responsibility: 

•      Social Media Account Management

•      Event Coordination & Execution

•      Content Creation

•      Email Automation Maintenance

•      Literature Inventory Management

 

Specific Responsibilities of the Job: 

Social Media

•   Assist in managing Cutting Edge’s three major social platforms – Facebook, Linkedln, and Twitt

•      Create organic social posts to fulfill appropriate weekly cadence

•      Advise on strategic positioning of Cutting Edge brand across all three platforms in conjunction with outside agency partners

Event Planning

•      Manage all facets of pre-show & post-show efforts (i.e., show registration, coordination of booth items, shipment of show literature & equipment, etc.)

•      Assist in creation of pre-show marketing

•      Collect and input leads from events into Salesforce

Content Creation

•    Create/design marketing, sales and customer collateral. Including but not limited to, sell sheets, case studies, white papers, published articles, etc.

•  Develop persuasive copy to entice prospective customers through print and digital initiatives
• Provide content for customer newsletters by researching and collecting relevant articles

Email Automation Maintenance

•      Assist with creation of email workflows within the marketing automation tool, HubSpot

•      Maintain a catalog of all digital marketing assets within HubSpot

Literature Inventory Management

•      Manage and maintain online literature ordering portal

•      Handle literature requests from outside sales team

•       Update outdated prospecting materials

 

Position Qualifications

•      Associate degree in Marketing, Design, or equivalent experience

•      1-3 years of experience in marketing, communications, or public relations

•      Working knowledge of: Microsoft Suite, CRM, Adobe Creative Suite and HubSpot

•      Above average writing, editing, proofreading, layout, and design skills

•      Excellent organizational, time management and prioritization skills

•      Ability to simultaneously manage a wide variety of projects

•      Able to effectively work with short lead times and deadlines

•      Solution focused attitude and a team player

 

Physical Demands

 

This is a largely sedentary role that operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The employee is occasionally required to lift or move objects weighing up to 50 lbs. Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.

 

Company Values

 

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation, or person to person, but rather they are the underpinning of our company culture.

 

Leadership: The courage to shape a better future.

Accountability: If it’s to be, it’s up to me.

Passion: Committed in the heart and in the mind.

Integrity: Do the right things no matter who is watching.

Continuous Improvement: The key to sustainability.

Results: The ultimate measure of performance.

 

  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Cutting Edge Laser Technologies