ABOUT US
We’re a young company that has achieved great things so far by creating a best in class styler range that is loved by hair stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.
We are expanding our Northern American team – come be a part of our future organization!
POSITION OVERVIEW
We are looking for a Senior Manager, E-commerce who will be responsible for developing E-commerce merchandising and digital media strategies for ghdhair.com/us/.com/us. This role will own the delivery of Revenue, Retail Sales, and P&L targets, as well as require hands on work with agency partners. The Sr. Manager, E-commerce will be a key leader in the organization, driving the total E-commerce growth strategy. This role will own the customer journey on across all mobile/desktop platforms and will require partnerships with internal Marketing teams (Acquisition & Retention and Data Analytics), Merchandising, and IT to implement a best in class customer experience. Key areas of focus include UX/UI design, site merchandising, digital marketing, web analytics, personalization, A/B Testing and all aspects of conversion rate optimization (CRO) across ghdhair.com/us/.com/us and e-retail partners. This fast-paced, highly visible role will report directly into the Head of Digital and E-commerce NA.
JOB ROLE & RESPONSIBILITIES:
- Drive online revenue growth by optimizing site experiences, increasing conversion rates & average order value (AOV) across both e-retail partners and ghdhair.com/us/.com/us
- Monitor, analyze and report on daily/weekly business performance.
- In partnership with ghd global team, identify A/B testing and CRO for ghdhair.com/us/.com/us with emphasis on increasing revenue per visit, and improve customer experience.
- Test new site functionality and features across ghdhair.com/us/.com/us: identify, recommend, and oversee implementation of approved, new functionality or solutions to drive conversion to ghd
- Develop and implement strategic initiatives to positively impact KPI using site analytics (i.e. conversion rate, abandoned cart rate, average order value, units per transaction etc.).
- Develop best-in-class customer journey across mobile/tablet/desktop platforms.
- In partnership with internal stakeholders, maximize all onsite optimization opportunities with e-retail partners with strong emphasis on sales performance channels.
- Ensure all site content across both ghdhair.com/us/.com/us and e-retail partners serves to meet channel goals, customers’ expectations and eCommerce best practice.
- Direct efforts to optimize existing site features across both ghdhair.com/us/.com/us and e-retail partners including reviews, on-site search, navigation, and taxonomy.
- Responsible for managing effective merchandising and product stock levels strategy (in partnership with Merchandising) of core product, best sellers and product promotions.
- Lead, develop, and mentor site merchandising via UX/UI team.
- Drive performance media channels to support ghdhair.com/us/.com/us sales growth, with emphasis on SEM, SEM, Affiliates, CRM, re-targeting.
- Partner with Brand Marketing and Creative teams leads to ensure alignment with our brand strategy.
QUALIFICATIONS & SKILLS:
You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.
- 5+ years’ previous experience with large or premium ecommerce brand.
- Bachelor degree; advanced degree a plus.
- SEO, SEM, Affiliates, CRM experience and knowledge.
- Analytical experience: Google Analytics, ARAP or Omniture.
- Previous hands on experience of best in class ecommerce platforms and CMS systems, such as SalesForce, Hybris, Adobe, Magento or Amplience.
- Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.
- Prior experience of e-Retail partnership/trade marketing acceleration.
WHY JOIN US?
We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here is a sampling of the benefits we offer our team:
- Flexible working hours / Summer Fridays
- Ability to work with an international beauty brand
- Friends & Family discount on ghd products
- Free hair tools during designated time periods
ghd
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