Consumer Marketing Manager

About the position

Backed by the fastest-growing F&B conglomerate in Latam. Engine 4 Ventures is mandated to develop, grow and nurture the next generation of products, services, and capabilities for the company.

Engine 4 Ventures is a full-service ecosystem that creates lasting change in CPG by providing all the resources founders need to accelerate the growth of their brands. Our best-in-class dedicated team offers guidance and a hands-on approach to building brands that change lives.

This role oversees omnichannel marketing strategy, gain alignment, and oversees the development/execution of the customer journey for multiple brands – 1 recently launched + 4 more in the pipeline this year.

Responsabilities

• Develop and implement marketing plans to grow sales while continuing to nurture brand health
• Manage daily digital marketing initiatives in collaboration with agency partners and internal stakeholders to drive engagement throughout the consumer journey, boost conversion and increase brand advocacy.
• Develop holistic media campaigns across various channels with a cross-functional effort with internal team members.
• Plan, develop and execute directly or with partners the content strategy, planning, and assets for social execution and influencer additions to increase consumer engagement, social presence, sales growth, and generate conversion OMNI channel
• Collaborate and manage with partners to create a strong performance marketing strategy & execution plan. Including end-to-end management of performance marketing activity across social media platforms (FB/IG/TikTok/YT), Paid Social channels (Google / Facebook), and display on retailer.com (Kroger & Walmart).
• Execute insight-based promotional campaigns and tool kits for Retail Marketing with the agency thru robust project management implementation
• Manage social, creative development (ideation through execution), and project coordination for national and account-specific point-of-sale materials, merchandiser graphics, and retailer ads.
• Share the responsibility to oversee budget execution – non-working and working budgets.
• Manage campaigns across digital channels to drive strong return on investment and efficient CAC
• Identify and develop A/B test scenarios that allow us to innovate and expand the paid media mix
• Contribute to our creative process by providing inputs based on media best practices
• Develop and manage Solo & Multi-brand activations, including development and execution of collabs
• Develop and manage social and influencer marketing strategies that align directly with business goals in collaboration with the agency and other team members.
• Identify new break frame ways to reach consumers
• Research, secure, and manage the execution of local events and partnerships
• Establish online & offline marketing benchmarks and best practices through testing and learning to optimize execution.
• Leverage consumer insights and category trends to have a deep understanding of the competition to develop the brand’s growth strategy vision and growth objectives

Qualifications

• Bachelor’s degree required, MBA Preferred.
• 5 years + of experience in Marketing/ Advertising/ Media within the CPG industry and across multiple audience segments.
• Entrepreneurial mindset and approach
• Expertise in digital marketing from strategy through to execution.
• Thorough understanding of the fragmented user journey and the ability to connect the dots while also thinking outside the box.
• Passion and the ability to create meaningful consumer experiences that support community building and brand advocacy.
• Ability to be highly innovative and creative with experience in identifying target audiences and devising online and offline engagement campaigns that inform, inspire, entertain, and motivate

Apex Global Mobility