The Creative Director is the driving force behind the team’s brand strategy and direct to consumer marketing, defining the creative vision. In this leadership role, you will grow the brand strategy through visual and verbal storytelling, to obtain new customers and grow profitability. You will also contribute to ideation and evolution of our products and be responsible for managing a creative team, supporting the creation and communication of overarching marketing strategies that are both innovative and sustainable and modular.
- Lead creative strategy, design, development and execution for digital platforms, social media, digital advertising campaigns, and content deliverables
- Develop brand positioning/strategy that will guide the continuing evolution of the brands within the companies portfolio
- Meet with stakeholders and upper management to get input and communicate strategies and solutions.
- Use internal research, cultural trends, and competitive analysis to help identify the strategic direction for social media, and marketing campaigns
- Develop direct to consumer digital advertising that is brand positive and will guide continuous brand evolution
- Manage day-to-day creative projects, reporting to the Chief Marketing Officer
- Manage creative teams, reviewing and providing feedback on work and guiding their career development
- Lead the design team in ideation and concept explorations, partnering with E-Commerce, IT, and other internal partners to shape the UX strategy and experience of consumer-facing products.
- Direct brainstorming meetings and creative sessions.
- Ensure product value propositions are integrated into creative strategies and customers’ experiences with cohesive and compelling brand narratives
- Develop, draft, and edit short- and long-form content including brochures, infographics, white papers, newsletter, flyers, guides, blogs, social media posts, video scripts, print and digital ads, email and landing page copy
Ursus, Inc.
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