Role: Manager, Commerce – Analytics at OmnicomMediaGroup
Location: NYC
Job Summary
OMD is seeking a full-time Manager, Commerce – Analytics to join a large luxury and beauty team. You will be responsible for building a strong presence and delivering on market share growth across critical digital commerce platforms. This role will be client facing, and requires strong communication, presentation, and project management skills.
As a Manager, you will be challenged to manage projects to successful completion while collaborating with Associates and Senior Associates. Through data-driven insights, you will have the opportunity to shape the strategic direction of a client’s marketing strategy.
- Analysis and measurement of search and display advertising performance
- Extracting data from media event level databases for analysis and insights generation
- Proactively identifying opportunities for media optimization within the search and programmatic channels
- Generating and communicating clear, compelling and actionable insights
- Evaluating ad partners and providing thought leadership of ad-tech and measurement technologies
- Presenting reports and proposals to clients during monthly and weekly phone calls
Education & Experience
- Bachelor’s degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences and/or Business/Marketing related fields (advanced degree – MBA/MS – is preferred)
- 3-5 years of experience in a quantitative data driven field
- Intermediate or advanced SQL proficiency
- Experience in A/B and multivariate testing
- Knowledge of digital ad technologies and research techniques (how they work and how to troubleshoot)
- Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
- Ability to clearly explain complex technical ideas to multiple audiences both verbally and in writing
- Ability to work well with others and work in cross functional teams
Desired Technical Skills
- Experience/familiarity with search experimentation and analysis.
- Experience/familiarity with gathering data and insights from top digital platforms such as:
- DMP’s (Adobe, Neustar, etc.)
- DoubleClick: Search, Display, Campaign Manager, Audience Center
- Google Analytics 360
- Attribution Vendors (e.g., Adometry/GA 360, VisualIQ)
- Measurement Tools (e.g., ComScore, Nielson)
- Experience with processing and analyzing event-level data
- Experience/ familiarity in building and modifying performance dashboards (e.g. Tableau, Datorama, QlickView, etc.)
- Experience/familiarity with measurement research sources/tools (e.g. Millward Brown, Nielsen, comScore)
- Experience/familiarity with digital ad effectiveness research
- Proficiency with Microsoft Excel and PowerPoint
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OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class
Compensation Range: $75,000 – 95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
Omnicom Media Group
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