Position Overview:
This position will report to the Director, Public Relations within the Global Corporate Affairs Team and brings daily interaction with senior executives and the media. This is a cross-functional role that will work across many departments and most closely with Marketing, Experiential, Events, Talent Relations and Social Media on widespread consumer publicity efforts.
Key Responsibilities:
- Conceptualize, research, and execute creative consumer PR outreach strategies and campaigns resulting in frequent positive press attention for our company with an emphasis on original audio content releases (which include podcasts, genre-bending audio entertainment, audiobooks, etc.)
- Develop and maintain high-level relationships with key media in the entertainment, music, tech and lifestyle categories across print, digital, broadcast and new media
- Independently own project campaign responsibilities, pitching earned media content with a focus on features while proactively managing widespread media relations
- Build strategies to ideate and activate on opportunities within the marketing communications space as it specifically relates to priority content campaign activations/stunts
- Advocate and expand on a holistic approach across content teams, creating synergies and efficiencies and establishing close alignment with key stakeholders managing events, talent relations, social media and content marketing
Key Qualifications
- 7+ years of experience in a publicity capacity required, with a preference for agency or in-house experience on a media-facing entertainment public relations/communications team
- Undergraduate degree required
- Extensive public relations, talent relations and entertainment events experience
- Pre-existing strong media and entertainment industry relationships
- Ability to independently run original content communications campaigns from start to finish – taking initiative, defining goals clearly, and remaining results-oriented in the face of obstacles
- Experience working on and promoting some or all of these areas: TV/Film, Audio, Tech, Music, Theater, and Publishing
- Passion for the entertainment field
- Comfort and ease working with various teams and navigating overlapping responsibilities without conflict
- Organized and detail-orientated with strong project management skills
Synergy Interactive
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