Join the fastest growing media brand in the life sciences!
Â
The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic B2B Marketing Manager to join its dynamic team. In this new role, you’ll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.
As the B2B Marketing Manager, you will:
Â
- Develop innovative, omnichannel marketing campaigns that drive revenue across the brand’s core products and services
- Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
- Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
- Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brand’s premium subscription service
- Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
- Oversee brand’s highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
- Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
- Demonstrate ROI and provide regular outcomes reporting to company stakeholders
Requirements:
Â
- College degree
- 7-10 years’ experience in B2B marketing
- Exceptional written and verbal communication skills
- Understanding of advertising-driven business model as well as paid content subscription models
- Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
- Ability to rapidly learn and adapt to new technology
- Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
- Passion for science or medicine a plus
We’re Offering:
- An opportunity to grow with an evolving, dynamic, and successful organization
- Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)
Interested candidates are encouraged to reply with a cover letter and resume.
www.genengnews.com
Informing, inspiring, and advancing global innovation to support a healthy, sustainable future
Mary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.
Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes. Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.
GEN (Genetic Engineering & Biotechnology News)
Related jobs:
Job Title
Skycam Utility – Michigan @ Minnesota – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Michigan @ Minnesota at Huntington Bank Stadium in Minneapolis, Minnesota (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Miami @ Clemson at Memorial Stadium in Clemson, South Carolina (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Runner II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Runner II crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 8 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Check in and out each day with the operations team
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility II – Miami @ Clemson – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility II for Miami @ Clemson at Clemson University in Clemson, South Carolina (10/1/26-10/3/26),for the ACC Huddle broadcast on ESPN. Utility II crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 7 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – BYU @ TCU – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for BYU @ TCU at Amon G. Carter Stadium in Fort Worth, Texas (10/1/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Runner – Philadelphia @ Chicago – 9/28/26
Job Description
MING Entertainment is hiring a Runner for Philadelphia @ Chicago at Soldier Field in Chicago, Illinois (9/28/26),for the Monday Night Football broadcast on ABC. Runner crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Previous runner or PA experience
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Utility III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Runner III – Alabama @ Mississippi St – 10/1/26-10/3/26
Job Description
MING Entertainment is hiring a Runner III for Alabama @ Mississippi St at The Junction in Starkville, Mississippi (10/1/26-10/3/26),for the SEC Nation broadcast on ESPN. Runner III crew assist Operations and Production on site for remote broadcasts: run errands, distribute information, coordinate announcer arrivals and departures, and handle other show tasks as directed. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Operations and Production on site for remote broadcasts
- Run errands, distribute information, and coordinate announcer arrivals and departures
- Handle other show tasks as directed by the operations team
Requirements
- Live within 100 miles of the venue
- 21 or older with legal U.S. work status
- Valid driver license
- Minimum 10 shows as a regional-level runner in live remote productions
- Reliable communication by cell, text, and email
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Utility III – Philadelphia @ New Jersey – 9/30/26
Job Description
MING Entertainment is hiring a Utility III for Philadelphia @ New Jersey at Prudential Center in Newark, New Jersey (9/30/26),for the NHL hockey broadcast on ESPN. Utility III crew assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts: unload and load medium-to-heavy cases, lay out and pick up broadcast cabling, pull and coil cable for camera operators, and carry camera batteries. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with set-up, execution, and teardown for remote TV broadcasts
- Unload and load medium-to-heavy broadcast cases
- Lay out and pick up broadcast cabling; pull and coil cable for camera operators
- Carry camera batteries; may assist scenic or lighting and work overhead
Requirements
- Live within 100 miles of the venue
- 18 or older with legal U.S. work status
- Minimum 10 shows as a regional-level utility in live remote productions
- Operational familiarity with TV equipment (cameras, cables, monitors)
- Skilled at over/under cable wrapping and tidy coils
- Positive, proactive attitude in a fast-paced, changing environment
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Notre Dame @ North Carolina – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Notre Dame @ North Carolina at Kenan Memorial Stadium in Chapel Hill, North Carolina (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Florida @ Missouri – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Florida @ Missouri at Faurot Field at Memorial Stadium in Columbia, Missouri (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
Job Title
Skycam Utility – Alabama @ Mississippi St – 9/30/26-10/3/26
Job Description
MING Entertainment is hiring a Skycam Utility for Alabama @ Mississippi St at Davis Wade Stadium in Mississippi State, Mississippi (9/30/26-10/3/26),for the college football broadcast on ESPN. Skycam Utility crew assist Technical Operations with game-day operations and strike for remote TV broadcasts: watch the cables and reels the Skycam hangs from to prevent tangling, and unload and load medium-to-heavy cases off the broadcast trucks. Applications are submitted through the online form on the listing page.
Job Responsibilities
- Assist Technical Operations with game-day operations and strike for remote TV broadcasts
- Watch the cables and reels the Skycam hangs from to prevent tangling
- Unload and load medium-to-heavy broadcast cases off the trucks
Requirements
- Assist in set-up (unloading the truck, carrying equipment) and strike
- Not afraid of heights; may need to climb or walk catwalks
- Able to lift up to 40 lbs
Compensation
- Pay rate not listed
