The Director of B2B Marketing will be responsible for the strategic creation and execution of marketing efforts (across email, digital, and print) to acquire new corporate clients, grow existing user base, and launch new services/products. This role will work directly with the leaders of the Product, Sales, and Account Management departments to identify new and creative approaches to convert both corporations and their employee base.
To be successful, you will have deep expertise in reaching a business audience, knowledge of what levers to use across the entire sales funnel, and can influence business leaders to support our efforts, which focus on employee base adoption.
- Responsible for leading B2B marketing team to increase engagement and revenue from existing and new clients
- Support the sales and client service teams in meeting their respective goals and in executing the campaigns
- Provide continued development and direction of the B2B/B2B2C brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client
- Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts
- Ideate (and manage) the rollout of new product lines; marketing messaging and materials via Salesforce/Marketo, site placements and talking points
- Support the UI/ UX and develop content for B2B client acquisition experiences and existing client tools and experience
- Lead strategy and attendance of live and/or virtual events including project planning, content, participants and talent, registration process, event hosting technology, and follow-up communication.
- Maintain efficient and effective processes to execute custom marketing for marquee clients.
- Manage direct reports in the execution of all efforts, including providing direction, communication strategy, best-practices, implementing processes and QA, prioritization and deadlines, etc.
- Develop marketing briefs and project plans to provide vision and direction for campaigns and initiatives
- Lead associate communications strategy and maintain tools to support sales and account management teams in awareness of B2B campaigns, version-controlled collateral, processes, FAQs, etc.
Qualifications
- 7+ years marketing experience – B2B (B2B2C or B2C)
- Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue)
- Proven results in increasing brand/product awareness
- Salesforce experience or similar tool required
- Hands-on email marketing automation and execution experience is a must – preferably Marketo
- Adobe Analytics or Google Analytics experience is required
- Prior work experience with selling to corporate HR teams inthe benefits, health, or recruiting space is ideal
- Experience supporting a sales and service team
Pay: $90-$130,000/yr plus bonus
Additional Information
EBG offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cardsto full-time employees to experience and enjoy the savings marketplace!
- Most benefits begin the first of the month after your start date
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.
EBG
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