Marketing Coordinator

American Baitworks and Lake and Trail U.S.A. are looking for a Marketing Coordinator to assist in the planning, execution and optimization of our marketing efforts. This is an entry-level position that would be perfect for a recent marketing graduate. Knowledge of the fishing industry and associated terminology is required.

American Baitworks Co. is an innovative American based fishing tackle company that provides custom manufacturing of fishing lures and products for our customer’s specifications. Our family of brands includes:

• BaitFuel™️
• NetBait®
• Halo Fishing®
• Snag Proof®
• Scum Frog®
• Freedom Tackle Corp.®
• STH Bait Co.™️

Lake and Trail U.S. A. houses a boat dealership, bait and tackle shop, and convenience store under one roof and is located in Okeechobee, FL. We are a one-stop shop for all things fishing!

The Marketing Coordinator will use multiple platforms to create real one-on-one relationships with our customers, dealers, followers and fans with the goal of building brand awareness and promoting our products, sales promotions, and events. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. We offer a competitive benefits program that includes group health insurance, paid time off, and a 401(k) plan with match. This is a 100% onsite position and can be located in Ocean Springs, MS or Okeechobee, FL.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manages and maintains the dealership website including updates to current in-stock inventory for new and used boats.
• Develops social media strategy and social media posting schedule.
• Creates and prepares relevant, fun and engaging text, video, and image content.
• Ensures brand consistency in copy through tone, voice, and terminology.
• Posts appropriate and targeted content to multiple social media platforms including Facebook, Instagram, TikTok, and YouTube.
• Actively listens and engages with each brand’s social audience; facilitates online conversations and responds to questions.
• Suggests ideas for promotions and contests that will attract new customers, including in-person events.
• Researches fishing tournaments in the area and arranges sponsorships.
• Tracks analytics, including brand mention and engagement rates; uses this data to create monthly social media analytics reports.
• Monitors the competition and regularly reports on trends, changes, growth and effectiveness of their campaigns.
• Other duties as assigned.

REQUIRED SKILLS AND ABILITIES

• Familiarity with the fishing industry and related terminology and slang is required.
• Knowledge of basic social media functions including hashtags, post sharing, retweets, favorites, tagging, and influencers.
• Ability to deliver creative, engaging content in text, video, and image formats.
• Ability to stay up to date on trending industry topics to keep our brand and content relevant.
• Ability to create video thumbnail graphics and promotion graphics.
• Ability to edit short video clips and photos.
• Understanding of basic social media analytics.
• Excellent time management skills.
• Superb attention to detail.
• Excellent verbal and written communication skills.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Business Administration or relevant field.
• Prior experience in a social media role preferred.
• Knowledge of social media platforms including Facebook, Instagram, TikTok, and YouTube.
• Prior experience with Streamyard, Facebook Creator Studio, and DashThis programs is a plus.
• General MS Office Programs.
• Adobe Creative Suite and Video Editing Experience is a plus.

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working at a computer.
• Some overnight travel required.

American Baitworks Co.