The Associate Marketing Program Manager provides overall project management for key Mercury brand marketing initiatives, new product launches, and customer marketing programs. In addition, this role is accountable for process definition and improvements related to creative development, content production, and strategic marketing activities. The Associate Marketing Program Manager will plan activities for the brand team within marketing, collaborate with other members of the team on best practices in project delivery and participate in creative reviews and approvals.
The role reports to the Marketing Program Manager. Success in this role requires timely delivery of a coordinated set of content development, event marketing, advertising, digital marketing, sales support, consumer engagement, and media outreach initiatives. It also requires an ability to manage budgets, prioritize expenditures, continually improve processes, and collaborate across functions.
Roles and Responsibilities
- Gathers requirements for brand marketing initiatives, new product launches, and customer marketing programs from marketing leadership and/or cross-functional partners. Generates initial briefs and ensures alignment with members of brand team or marketing leadership.
- Traffics projects to appropriate members of the marketing team or agency team members.
- Maintains timelines and resource utilization plans for the portfolio of projects underway.
- Communicates progress, facilitates identification of risks and opportunities, and recommends corrective actions as necessary to increase probability of successful delivery across project portfolio.
- Strategic accountability for implementation of select brand marketing, new product, or customer marketing programs – beyond project management activities – including definition of success, coordination of creative work, alignment on solutions with cross-functional partners, appropriate approvals, and delivery to market. Example activities include:
- Briefing of creatives, oversight of production efforts, evaluation of creative for fit with strategy and appeal to target audiences.
- Development of marketing content by internal team and select external resources, including copywriting, still and video imagery, graphic designs for packaging, promotional program identities, or collateral to support Sales.
- Participate in design reviews (print, POP, advertising, etc.).
- Develop and cultivate productive, collaborative relationships with members of Category and Sales teams to identify marketing needs, document requests, broker prioritization choices, and ensure alignment on success factors.
- Liaise with members of marketing teams at other Mercury operating units to inform and share status of marketing initiatives, solicit input, request support, and adopt best practices.
- Create and manage yearly brand team financial budgets and oversee monthly expenses and forecast to ensure spending is within limits. Review and investigate expenses in question. Capture expenses by major projects. Work closely with CRM & Marketing Finance Manager to ensure expenses are being captured to the appropriate account and at the appropriate time.
- Guide planning process for brand team, scheduling regular reviews and update sessions throughout year to assess progress vs. objectives, consider changes, and recommend go-forward priorities.
- Develop and define key marketing processes, including development of point-of-purchase materials, printed marketing material development, advertising development, campaign definition and implementation, new product marketing launch (including integration into existing New Product Stage Gate requirements), etc.
- Identify, secure approval for, and implement marketing process improvements, replacing or streamlining key stages to improve timeliness or effectiveness of delivery.
- Assist and support other departments/divisions to promote best practices in marketing process implementation, project execution, etc.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field is required.
- 5 or more years professional experience, including 3 or more in a marketing role.
- Project management experience, including track record of successful project delivery.
- Cross-functional collaboration and ability to motivate performance through influence.
- Legacy of accomplishment working with people at all levels to deliver business results.
- Experience leading staff and outside resources (agencies, freelancers, consultants), blending strategic perspective with a focus on implementation excellence.
Mercury Marine
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