Opportunity: Reporting to the Head of Marketing and Sales, the Director of Marketing will be a key leader within the organization. Working closely with leadership, the Director of Marketing will drive the marketing strategy for Minus, shaping the brand, product, and future of the company.
The Company: At Minus, we are on a mission inspire change for people obsessed with food and the planet by transforming low value inputs into high value, sustainable, delicious products via fermentation. Through fermentation, Minus can change the broad future of food, starting with coffee. Coffee minus the beans- change is caffeinated here.Â
Specifically, this person will:
- Build and drive Minus’ marketing strategy and develop short & long term marketing plans to meet and exceed company growth goals
- Help build and lead multifunctional team to deliver the execution of plans successfully
- Be the brand champion: clearly defining, then defending and extending the Minus brand, building and growing consumer love
- Know the consumer better than anyone else, Identify key trends/opportunities for the business
- Integrate online & traditional media to build brand equity and drive sales with target audiences; strong understanding of how to use e-commerce/direct to consumer, social media & latest tech to drive consumer engagement and be disruptive online
- Develop strategy for and manage execution of all shopper marketing including in-store activation, digital couponing, POS, etc.
- Develop strategy for and manage execution of all brand communications including digital, social, influencer, PR, website, product seeding, events, brand partnerships, etc.
- Analytics – know brand performance better than anyone else in the business, by region/customer, etc and report out then take action with team based on results
- Manage the budget effectively to drive high ROI growth plans
- Fully develop and grow the marketing team through savvy hiring, continuous coaching & performance feedback
- Generate innovative ideas and insights with regards to advertising, POS, packaging, public relations, etc.
- Find creative ways to promote brand objectives. Continuously search for improvements in how we do business.
- Help your colleagues to be great. At Minus, we are building a culture of respect, support, curiosity and excellence.
- Support cross-functional team with innovation development being the voice of the consumer in the innovation process.Â
- Develop, track and report on relevant marketing KPIs
- Support sales team in expansion of Minus brandÂ

Professional Qualifications:
- Have 5+ years of marketing experience, ideally within the CPG industryÂ
- Have a passion for CPG and sustainability
- Excited to work with a brand that is on the ground floor of something big
- Locally based in San Francisco and always on the cusp of what is new, trending, and exciting in the cityÂ
- Have an unrelenting drive, an eye for detail, and a desire to win
- Entrepreneurial and thrive in a fast-paced start-up environment, able to wear many hats and balance many dutiesÂ
- Have superior organization skills, and a passion for continuous improvement of creative and planning processes
- Have a strong resourcefulness and solution-driven attitude toward creative and logistic challenges
- Thrive straddling big picture, creative ideation, and in-the-weeds execution
- Know the social media industry and its key channels inside and out, possessing an excellent understanding and knowledge of social platforms from a brand marketing perspective
- Have successfully managed external agency partnersÂ
- Are personally well-connected to key opinion leaders, especially on a local levelÂ
- Always on top of pop culture and trends and are able to pivot to capture of-the-moment opportunities that arise
- Have experience with third-party vendors and contract negotiations
- Are creative, organized, and analytical
- Proactive and self-sufficient in an autonomous work atmosphereÂ
Personal Characteristics:
- High emotional intelligence (EQ) and self-understanding with ability flex/adjust leadership style to work with many different people
- Decisive and confident communication style
- Direct and transparent
- Deep care for your work and company
- Ability to work in a fast paced high energy environment
Minus Coffee is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 714-856-1095 for assistance.Â
Minus: A Compound Foods Company
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