GHOST is disrupting the sports nutrition industry by creating a lifestyle movement that includes transparent innovative products, immersive content, global distribution, key influencer partnerships and collaborations with the world’s leading flavor brands. We are always challenging ourselves to think outside the box and serve our fans and customers better, and we’re excited to find a new fam member to bring processes and fresh ideas to the table.
We’re adding Digital Content Manager to our Chicago office* who will be responsible for the creation of original content for a variety of marketing campaigns and forums that will execute GHOST’s product launches, promotions, and campaigns on brand e-comm channels such as the website, app, blog and email. You will work collaboratively with the creative, brand, content, and social teams to ensure brand messaging and content are on target and consistent across channels. Manage the deployment of creative content, from ideation throughout execution to launch, to ultimately ensure the timely on target execution of omni-channel campaigns. The key objective of this role will be to optimize and maintain the overarching user experience on GHOST branded channels to ultimately drive sales and loyalty across GHOST DTC channels.
*This position is based onsite working from our Chicago office – please do not apply if you are not in Chicago/Chicago area or willing to relocate here.
The Deets:
- Responsible for leading day-to-day e-comm and marketing efforts to drive sales, retention, and brand loyalty within our DTC website, app, and email programs
- Ideating and creating engaging, on brand, educational, and original content to be used across GHOST e-commerce platforms including web, amazon, email, media, and blog, ensuring deliverables are deployed on time and on target
- Create and manage a rolling 12-month content calendar to align with brand plan for DTC channels, presenting specific details around all-types of content and their placements, aligning with strategic all-company marketing initiatives
- Drive continuous improvement of the site and app by continually refreshing content, functionality, and optimizing the customer experience
- Partner closely with SEO team to ensure content is optimized for the client experience and site performance
- Develop a positive customer journey on GHOST owned channels and drive audience growth by building and engaging our customer database with branded & unbranded content
- Own weekly blog content generation, including the development of visuals and written content
- Own recommendations during project kickoff and briefing process to inform the type of original content, functionality, and features needed for e-comm channels to facilitate high-performing launch and product campaigns
- Identify new communication channels that provide a deeper connection between the brand and customer, ultimately leading to a better customer experience
- Continually enhance consumer touchpoints, ensuring consistency of brand voice & tone while supporting e-comm initiatives.
- Oversee the tri-weekly GHOST brand-email marketing flows and manage the creation of content for net-new and triggered emails
- Test, schedule, preview, and deploy website, email, and app content, ensuring accuracy at each step
- Collaborate on defined KPIs, collect results, analyze performance, develop key actions, and communicate to cross-functional teams to optimize content-marketing strategies
- Track the competitive set & sports nutrition landscape to gain an in-depth awareness and understanding of the content trends, site experiences, and storytelling, cultivating new content ideas and innovative content formats
- Identify opportunities and seek new initiatives to maximize sales by leveraging customer behavior onsite, site performance trends, and asset engagement analytics.
You have:
- 4+ years of digital content experience including managing websites, blog posts, emails, and crafting compelling content to drive awareness, conversion, and loyalty
- Bachelor’s degree in business, communications, or related field of study required
- Experience working with a fitness/health CPG brand and a strong understanding of brand identity preferred
- Strong problem-solving skills
- Meticulous attention to detail
- Excellent written and verbal communication skills
- Experience leveraging content management systems
- Experience with Shopify
- Experience with project management
- Start Up Experience preferred
At GHOST we are building the brand we all wish existed. This mindset drives every important decision the team makes, from how we create new products, to how we market and interact, and most definitely how we build our team. We hire on work ethic, passion and culture fit. You cannot replace a vibe.
GHOST
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