POSITION
DIRECTOR, PUBLIC RELATIONS – TALENT / ENTERTAINMENT PR
LOCATION
LOS ANGELES, CA (Hybrid)
THE COMPANY
Full Picture is an award-winning, bi-coastal agency with a team of highly creative individuals who live and work at the crossroads of fashion, beauty, entertainment, and technology. As an agency, we forecast trends, identify key moments, and capture the public’s interest to bring our clients’ ideas to life.
OVERVIEW
The Director position is creative, tactical and strategic and provides comprehensive support to their specific client roster & team as well as synergy with the counterparts on other accounts. The role includes providing support to the CEO on high caliber clients providing media strategy and coverage. Must be particularly well-organized, detailed-oriented, flexible and able to deliver excellent work within tight deadlines. Must be able to work independently and within a team, and know how to provide clear and concise updates to the rest of the team. Must respond expeditiously to diverse assignments, take responsibility for projects from beginning to end, and consistently operate with a sense of urgency without losing sight of the details.
The ability to interact with staff, clientele, and all external contacts—in a fast-paced environment, sometimes under pressure, while remaining flexible, proactive, resourceful and efficient —is crucial to this role.
It is also required that candidates hold a keen interest in the entertainment, celebrity, business, and event industries in which this position centrally operates.
REQUIREMENTS
- Minimum 7 years’ public relations experience
- At least 3 years’ current talent / entertainment public relations experience
- At least 2 years’ client management experience
- Agency experience required
- 4-year college degree
Press Relations
- Strong relationships with long-lead, short-lead, and digital national and regional editors across entertainment, music, movie, television, fashion, and beauty focused outlets
- Ability to pitch and coordinate national and regional broadcast segments and in-studio appearances
- Ability to run a movie campaign from start to finish and liaise with studio, network partner
- Excellent short-lead national and regional editor contacts (weekly magazines, newspapers, online outlets, blogs)
- Refined understanding of social media platforms and ability to identify opportunities to increase brand awareness and generate press within this landscape
SKILLS & QUALITIES
- Manage and lead day-to-day for some of the agency’s top clients
- Conceptualize and execute strategic communication plans across clients
- Able to lead, encourage, mentor, and develop junior staff members
- Effective organizational and project management skills
- Proven ability to work well under pressure with tight deadlines
- Excellent verbal, written, presentation, organizational and follow-up skills a must
- Ability to write interesting, creative, and effective press releases, media alerts, press pitches and materials
- Possess knowledge of the entertainment media industry as well as business culture
- Able to work in a team environment- someone who is an enthusiastic team player and has the ability to get along with others
- Establish and maintain effective working relationships with clients and media representatives and maximize these relationships to develop new business opportunities
- Effective client communication
- Create and implement proactive and targeted press campaigns
The Spirit of Full Picture
We take great pride in everything we do to nurture the well-being of our employees – from a comprehensive benefits program and flexible work arrangements to a strong focus on company culture with ongoing skill-building and wellness opportunities.
We are an equal opportunity employer, and we welcome all smart, creative, future-focused brains.
Company Benefits & Programs
Full time team members are eligible for the following:
- Comprehensive medical benefits including health, dental and vision coverage
- Remote-friendly, hybrid work model with offices in New York and LA
- PTO plan that varies by level and tenure
- Designated days off for mental health and wellness
- 401(K) plan
- Quarterly Company outings and team activities designed to promote knowledge and connectivity
- Full Picture University (FPU) and CEO master classes to fuel professional growth and development
- Mentorship from seasoned industry experts
HOW TO APPLY
Please apply through LinkedIn.
No phone calls please.
Full Picture
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