CALPAK is seeking an experienced Social Media Coordinator to join our team! In this role, you will own CALPAK brand presence across various channels of social media. This role reports directly into the Brand Marketing Manager.
Role Type: First 6 months in-office full time. Option to be hybrid after the initial 6 months
Your Role:
- Create and manage CALPAK’s social media content calendar, utilizing the marketing calendar and brand guidelines as a compass
- Create eye-catching on-brand, and highly engaging content unique for CALPAK’s social channels including Instagram (Grid, Reels, Stories), Facebook, Pinterest, and TikTok, both organic and sponsored content
- Define and execute social strategy across key channels including existing and emerging platforms
- Report on key KPIs by channel, measure and report on content performance weekly, and optimize content to those metrics
- Leverage data, insights, trends and best practices to represent brand authenticity, voice, tone
- Monitor hashtags, brand mentions, competitors, and customer feedback and share with the rest of the marketing team
- Interact with current and future customers with a customer-minded, opportunistic, and timely approach
- Partner with paid and customer services to fully optimize the customer experience and ensure all customers are responded to in a prompt manner across comments, messages, questions, and customer feedback channels (community management)
- Work closely with creative to bring social specific content concepts to life
- Form strategic partnerships, internally and externally, to leverage extensive network of resellers, partners, and influencers (influencer marketing experience a HUGE plus!)
- Be an internal brand ambassador, educating others on customer trends, feedback, and what it means to travel with CALPAK
You have:
- 2 – 3 years’ organic social media experience
- A keen eye for what’s trending
- Plus if skilled with designing and video editing
- Plus if experience using Figma, Adobe Suite, Grin, Curalate/Dash Hudson
- ● Experience with creative strategy and brand presence
- Experience in reporting on brand awareness and top-funnel analytics
- Must be able to commute to office in Gardena, California
Benefits:
- Role may be eligible for annual bonus plan
- Medical, Dental, and Vision insurance
- 401K with company matching
- Life insurance and disability coverage
- Accrued paid time off and floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
- Benefits and incentive compensation may be subject to other requirements and conditions
Key attributes include: Ability to Influence, Tactful, Detail Oriented, Collaborative, Creative
CALPAK
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