Starz is currently seeking a Manager of Marketing Insights to join the Insights and Analytics team, covering both US and international markets. This role will be based in New York, NY or Santa Monica, CA.
The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments.
Responsibilities
- Support senior leadership to ensure marketing related business goals are met
- Provide marketing team with deep and actionable audience, creative, and marketing platform insights
- Partner with internal teams and external media buying agencies to define and implement campaign measurement plans, testing strategies, and learning agendas to inform future media investment strategies and growth opportunities for integrated marketing campaigns, including TV, OOH, digital and social media
- Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns
- Work closely with agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible
- Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity
- Develop and maintain documentation and standard operating procedures for data ingestion, data cleaning/transformation, and reporting deliverables
- Manage a Sr. Analyst on the Marketing Insights team
- Limited travel to NY/CA
Qualifications & Skills
- BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics
- 5+ years in marketing analytics or similar experience including the measurement, evaluation, and optimization of offline and online marketing tactics
- 3+ years working with data visualization tools with a strong preference for experience with Tableau
- Exceptional attention to detail and analytical problem-solving skills
- Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process
- Experience managing the workload and supervising the deliverables of a junior analytics resource
- Hands on experience with digital marketing and social media tools (ad servers, DSPs, Google Analytics, audience research tools, and social listening)
- Hands on experience with databases (e.g., Snowflake, BigQuery), comfortable with writing SQL queries and relational database concepts
- Strong communications skills, including the ability to distill and relay insights to a variety of audiences, including senior executives, in an effective and visual manner
- Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, correlations, A/B testing and optimization
- Strong understanding of experimental design (e.g., identifying variables, treatment structures, sample size calculations, and hypothesis testing etc.)
Nice to Haves
- Python programming experience (e.g., pandas/numpy) and/or Jupyter notebooks strongly preferred
- Knowledge of marketing mix modelling and/or multi-touch attribution a plus
- Statistical model building/machine learning experience a plus
- International experience a plus
- Media/entertainment or advertising experience a plus
About the Company
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
Business Unit Overview
Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Starz
Related jobs:
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for the college football game between Ohio and Kentucky at Kroger Field in Lexington, KY. The selected individual will be responsible for setting up and operating pylon cameras, ensuring that key game moments are captured efficiently and effectively. This role is crucial for providing high-quality footage from unique angles during the live broadcast.
Job Responsibilities:
- Set up and operate pylon cameras around the football field to capture specific game moments.
- Ensure that all camera equipment is functioning properly throughout the game.
- Work closely with the production team to ensure proper camera positioning and coverage.
- Troubleshoot any technical issues that arise with the cameras during the game.
- Safely handle and transport camera equipment to and from the field.
Requirements:
- Experience in a similar utility or camera operation role, particularly in live sports production, is preferred.
- Must be physically fit to work on the field and handle camera equipment.
- Ability to troubleshoot technical issues and perform under pressure during live events.
- Familiarity with football and field layouts is beneficial.
- Strong team player with the ability to follow directions from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to assist in the production of a college football game between Bowling Green and Texas A&M at Kyle Field in College Station, TX. The chosen individual will be responsible for setting up and operating pylon cameras, ensuring smooth operation throughout the game to capture key moments on the field.
Job Responsibilities:
- Set up, operate, and manage pylon cameras positioned around the field.
- Ensure camera angles and equipment are correctly placed to capture essential game footage.
- Work closely with the production crew to troubleshoot and resolve any technical issues that may arise during the game.
- Assist in safely handling and transporting the pylon camera equipment.
- Follow all directions from the production team to ensure seamless operations.
Requirements:
- Prior experience in a utility or camera operation role, particularly in live sports production, is preferred.
- Physically capable of working on the field, setting up equipment, and managing camera operation for the duration of the event.
- Ability to troubleshoot technical problems quickly and efficiently.
- Familiarity with football field layouts and game dynamics is beneficial.
- Ability to work in a fast-paced environment and collaborate with a team.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II to work at Williams-Brice Stadium in Columbia, SC, for the college football game between Akron and South Carolina. The selected individual will assist in setting up, managing, and operating pylon cameras on the field, ensuring proper coverage and performance throughout the game.
Job Responsibilities:
- Set up and operate pylon cameras around the field to capture key game moments.
- Ensure all pylon camera equipment is functioning properly throughout the event.
- Troubleshoot any technical issues that arise with the camera equipment.
- Work closely with the production crew to ensure all footage is captured accurately.
- Safely manage and transport equipment to and from the field.
Requirements:
- Experience working in a similar utility or camera operation role is preferred.
- Must be physically fit and capable of working on the field, setting up equipment, and ensuring smooth operation during the game.
- Strong technical troubleshooting skills to address any equipment issues under pressure.
- Knowledge of football and field layouts is beneficial.
- Ability to work well within a team and take direction from the production crew.
Compensation:
- Competitive daily rate based on industry standards.
Pylon Utility (Utility II) for ESPN
Job Description:
ESPN is seeking a Pylon Utility II for an upcoming college football game between Vanderbilt and Missouri at Faurot Field in Columbia, MO. The selected candidate will assist with setting up and operating pylon cameras on the field, ensuring that all equipment is working correctly and capturing footage from specific angles.
Job Responsibilities:
- Set up, manage, and operate pylon cameras during the game.
- Ensure camera angles are properly positioned to capture key moments of the game.
- Collaborate with the production team to ensure all equipment is functioning smoothly.
- Troubleshoot any technical issues with the pylon cameras as they arise.
- Follow directions from the production crew and ensure timely setup and operation.
Requirements:
- Previous experience in a similar utility or camera operation role is preferred.
- Must be physically fit and able to work on the field, setting up equipment and ensuring smooth camera operation.
- Ability to troubleshoot technical issues under pressure during live events.
- Knowledge of football and field layouts is beneficial.
- Must be a team player and able to take direction well.
Compensation:
- Competitive daily rate based on industry standards.
Casting Call: Music Video Roles
Job Description:
We are casting for a variety of roles in an upcoming music video shoot. The shoot will take place over a period of up to 12 hours, and full availability is required. This is an excellent opportunity to be part of a dynamic music video production.
Roles Needed:
- White, Slim Male (Dressed as Alien, Must Act)
- Compensation: $400
- Requirements: Must be comfortable acting in an alien costume.
- Boy (Aged 7-8)
- Compensation: $200
- Requirements: A boy aged 7-8 to perform in various scenes.
- Girl (Aged 7-8)
- Compensation: $200
- Requirements: A girl aged 7-8 to perform in various scenes.
- 6 Tall, Muscular Men (Aged 25-35, Security Guard Look)
- Compensation: $300
- Requirements: Tall, muscular men to portray security guards.
- 4 Extras (Male/Female, Aged 21-60)
- Compensation: $240
- Requirements: Extras to perform in various background roles.
Job Responsibilities:
- Follow direction from the production team.
- Portray your assigned role professionally during filming.
- Be available for up to 12 hours of shooting (overtime paid if longer).
Requirements:
- Full availability for the shoot day.
- Must be punctual and professional.
- Ability to follow directions on set.
- No last-minute cancellations, please.
Compensation:
- Compensation ranges from $200 to $400 depending on the role.
- Overtime pay will be provided if the shoot exceeds 12 hours.
Casting Call: Real Soccer Players (Non-Union)
Job Description:
We are casting real soccer players, aged 18 and older, for an upcoming production in the DC/VA area. This is an exciting opportunity for experienced soccer players to showcase their skills on camera. The production requires athletic individuals who can accurately portray soccer players in action-packed scenes.
Job Responsibilities:
- Perform as a soccer player in various on-field action scenes.
- Follow the direction of the production team to ensure dynamic and engaging footage.
- Collaborate with other cast members and maintain a high level of professionalism.
- Display your soccer abilities, including dribbling, passing, shooting, and general play.
Requirements:
- Must be 18 years or older.
- Must have real soccer playing experience.
- Available for the full duration of the shoot.
- Must be able to work in the DC/VA area.
Compensation:
- $500 per day (Non-Union).
Casting Call: Actors for Upcoming Project in San Diego, CA
Job Description:
We are casting for a variety of roles in an upcoming project shooting in San Diego, CA. We are looking for actors of all ages and ethnicities. This is a great opportunity for local talent to gain experience in a professional production. Actors are not required to be available for all shoot days but should list their availability during the production window.
Job Responsibilities:
- Perform in various roles as assigned by the production team.
- Follow directions from the production team to ensure the scenes are executed smoothly.
- Be punctual, professional, and collaborative with other cast members and crew.
Available Roles:
- Casting for Kids
- Boys and girls, aged 9-15, all ethnicities.
- Casting for Young Adults
- Males and females, aged 18-25, all ethnicities.
- Casting for Adults
- Males and females, aged 25 and up, all ethnicities.
Requirements:
- Must be local to San Diego, CA.
- All ethnicities are welcome.
- Provide your availability for the production dates in your submission.
Compensation:
- SAG rate: $216/8 hours.
- Non-union rate: $140/8 hours.
Casting Call: Little League Players for New Hulu Series
Job Description:
We are casting male minors aged 8-10 to work as “Little League Players” for an upcoming Hulu series. This role requires young actors who are comfortable playing baseball and have active work permits. The selected actors will participate in various scenes portraying young baseball players.
Job Responsibilities:
- Portray a Little League baseball player in various scenes.
- Participate in baseball-related actions and follow directions from the production team.
- Work professionally on set and collaborate with other young actors and crew members.
Requirements:
- Male minors, ages 8-10.
- Must have an active work permit.
- Must own baseball cleats.
- Open to both union and non-union talent.
- Must be able to work in the Los Angeles, CA area.
Compensation:
- SAG rate of $216 for 8 hours of work.
Casting Call: Lead Male for Music Video in Atlanta
Job Description:
We are seeking a Black male model/actor to portray the artist’s love interest in an upcoming music video shoot in Atlanta. This is a featured role that requires on-camera interaction with the artist, including a scene where the artist will be dancing on you. Confidence, charisma, and comfort in front of the camera are key.
Job Responsibilities:
- Portray the lead male character, the love interest of the artist, in various scenes.
- Participate in a scene where the artist will be dancing on you; must be comfortable with close interaction.
- Follow the direction of the production team and work closely with the artist to ensure a smooth performance.
- Maintain professionalism on set and collaborate effectively with the crew and other cast members.
Requirements:
- Black male, aged 21-35.
- Must be comfortable with the artist dancing on you during a scene.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Female Models for Music Video in Atlanta
Job Description:
We are casting a group of female models to portray the artist’s entourage in an upcoming music video shoot in Atlanta. This is a featured role that requires models who can bring style, confidence, and energy to the video while working alongside the artist.
Job Responsibilities:
- Portray members of the artist’s entourage in various scenes throughout the music video.
- Follow the direction of the production team to bring flair and attitude to the scenes.
- Collaborate professionally with the crew and other models for a smooth and dynamic shoot.
Requirements:
- Female, aged 18-30.
- Any ethnicity.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $400 for the shoot.
Casting Call: Featured Athletic/Fit Male Models for Music Video in Atlanta
Job Description:
We are seeking athletic and fit male models for a music video shoot in Atlanta. These featured roles will appear in vignettes alongside the artist, requiring individuals who are confident, camera-ready, and physically fit.
Job Responsibilities:
- Portray athletic and fit characters in various vignettes for the music video.
- Follow the direction of the production team and artist to bring energy and style to each scene.
- Work professionally with the crew and other cast members to ensure the shoot runs smoothly.
Requirements:
- Male, aged 21-35.
- Any ethnicity.
- Must be athletic or physically fit.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $300 for the shoot.
Casting Call: Male Models Comfortable with Smoking for Music Video in Atlanta
Job Description:
We are casting two male models for an upcoming music video shoot in Atlanta. The role requires individuals who are comfortable smoking in a car while the artist walks by. This is a non-speaking role with simple action, perfect for male models looking to be part of a high-energy music video production.
Job Responsibilities:
- Portray a male model smoking in a car as the artist walks by in a scene.
- Follow direction from the production team to ensure smooth execution of the scene.
- Maintain professionalism on set and collaborate with the crew for an efficient shoot.
Requirements:
- Male, aged 18-30.
- Any ethnicity.
- Must be comfortable with smoking on camera.
- Must be local to Atlanta (no travel compensation provided).
- Available for both filming days (exact date to be confirmed).
Compensation:
- $200 for the shoot.