Starz is currently seeking a Manager of Marketing Insights to join the Insights and Analytics team, covering both US and international markets. This role will be based in New York, NY or Santa Monica, CA.
The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments.
Responsibilities
- Support senior leadership to ensure marketing related business goals are met
- Provide marketing team with deep and actionable audience, creative, and marketing platform insights
- Partner with internal teams and external media buying agencies to define and implement campaign measurement plans, testing strategies, and learning agendas to inform future media investment strategies and growth opportunities for integrated marketing campaigns, including TV, OOH, digital and social media
- Conduct audience research to identify key behavioral, demographic and attitudinal traits to inform the development and targeting of future marketing campaigns
- Work closely with agencies to identify opportunities for campaign optimization to ensure every marketing dollar is spent as efficiently as possible
- Develop and maintain holistic campaign dashboards to identify key drivers of performance and inform future campaign activity
- Develop and maintain documentation and standard operating procedures for data ingestion, data cleaning/transformation, and reporting deliverables
- Manage a Sr. Analyst on the Marketing Insights team
- Limited travel to NY/CA
Qualifications & Skills
- BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics
- 5+ years in marketing analytics or similar experience including the measurement, evaluation, and optimization of offline and online marketing tactics
- 3+ years working with data visualization tools with a strong preference for experience with Tableau
- Exceptional attention to detail and analytical problem-solving skills
- Ability to multitask and work on multiple ongoing projects, with minimal oversight, support, and defined process
- Experience managing the workload and supervising the deliverables of a junior analytics resource
- Hands on experience with digital marketing and social media tools (ad servers, DSPs, Google Analytics, audience research tools, and social listening)
- Hands on experience with databases (e.g., Snowflake, BigQuery), comfortable with writing SQL queries and relational database concepts
- Strong communications skills, including the ability to distill and relay insights to a variety of audiences, including senior executives, in an effective and visual manner
- Strong understanding of basic statistical concepts, such as descriptive and inferential statistics, correlations, A/B testing and optimization
- Strong understanding of experimental design (e.g., identifying variables, treatment structures, sample size calculations, and hypothesis testing etc.)
Nice to Haves
- Python programming experience (e.g., pandas/numpy) and/or Jupyter notebooks strongly preferred
- Knowledge of marketing mix modelling and/or multi-touch attribution a plus
- Statistical model building/machine learning experience a plus
- International experience a plus
- Media/entertainment or advertising experience a plus
About the Company
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
Business Unit Overview
Starz
With the Company aligning its studio operations behind the growth of its streaming business, Starz has become one of the pre-eminent modern premium global streaming platforms. Offering subscribers more than 7.500 television episodes, including Starz original series and provocative documentaries, along with a broad catalogue of first-run movies, Starz is taking the lead in delivering relatable premium content that makes it the platform of choice among a wide spectrum of female, African-American and other historically underserved audiences. Its focused brand, premium content and freedom from legacy relationships position Starz at the forefront of the new bundles emerging throughout the media ecosystem, a compelling value proposition to complement virtually every kind of subscription platform.
Distinguished by its successful and focused content strategy, top programming, exceptional curation and speed to market, Starz has quickly scaled its platform to become one of the most widely distributed and fastest-growing OTT services in the world, with OTT subscribers making up more than half of its global subscriber base. The Starzplay International premium subscription service offers a “best of global SVOD” content portfolio in more than 50 countries throughout Europe, Latin America, Canada, Japan and India through a bespoke and expanding network of distribution partners. The Starzplay Arabia joint venture is one of the leading SVOD operators in the fast-growing Middle East and North Africa region. The proprietary and highly-rated Starz app, a proven hit with U.S. audiences, continues to roll out internationally.
Our Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
- Tuition Reimbursement (up to graduate degree)
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
Starz
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