We have a great opportunity for an experienced Performance Marketing Executive to join our friendly team at Oak Furnitureland. This is a hybrid role with 2 days in our Swindon head office (Tuesday and Thursday) and 3 days from home.
The Performance Marketing Executive will support the Performance Marketing Manager in planning, creating and co-ordinating best in class digital activity for Paid Search and Shopping, Paid Social Media, Display/YouTube and Affiliates in line with our digital marketing strategy.
As the Performance Marketing Executive, you’ll be responsible for daily reporting, recommending channel optimisations, producing internal documentation and updates, as well as leading the creative side of Paid Social and YouTube activity, and taking ownership of the affiliate programme.
The role would suit an ambitious individual with excellent attention to detail, who can work to strict deadlines and has great communication skills. This role is perfect for someone who wants to make a real impact and enjoys a fast-paced retail environment.
Key responsibilities:
- Lead on the creative for Paid Social and YouTube alongside our creative agency and internal design team, ensuring it is in line with the strategic plan and delivers consistency across all marketing channels. Including producing creative/design briefs, writing copy, and updating both our internal and agency plans accordingly.
- Track and report on spend and KPIs, reviewing performance and making optimisation recommendations as required.
- Creating monthly budget reports and ensuring budget pacing from our agency aligns with the plan.
- Manage the YouTube content for the team, including uploading new videos, and making sure brand videos are up to date and viewable.
- Work with our CRM team and agency to develop our audiences, looking for opportunities to drive performance improvements as well as keeping the audience lists up to date in the various platforms.
- Produce regular updates for the business on our performance marketing activity, including making the data and updates easily understood by those with different areas of expertise.
- Take ownership of the affiliate programme.
Essential Skills:
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- Experience managing Paid Search campaigns, including Google Ads or Microsoft Ads.
- Experience in at least one of the following: Google Ads, Microsoft Ads, Facebook Ads Manager and Pinterest Ads Manager
- Google Analytics (GA360 or GA4)
- Analytical with strong Excel skills
- Solid understanding of digital marketing concepts and best practices
- Ability to work well under pressure and meet deadlines
- Excellent communication skills, including being confident presenting to the wider marketing team
- Attention to detail and organisational skills
Preferred additional skills / experience:
- Retail / Ecommerce background
- Experience in other Performance Marketing channels
- SA360 (From a client perspective running reports and viewing the account)
- GA4 (including having completed GA4 training)
- Experience using Pmax campaigns
- Having used Google Merchant Center
Benefits:
- Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
- Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
- 25 days holiday per year
- Birthday: an additional day off for you to celebrate your birthday
- Hybrid working available
- Pension: 4% employee contribution matched by the company
- Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
- My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
- Free on-site parking
Oak Furnitureland
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