Are you a digital marketing generalist who enjoys a balance of strategy and execution in your job? Are you passionate about implementing digital capabilities/processes that deliver high sales growth? If you are a dedicated individual, motivated to work in an entrepreneurial and collaborative culture, we would like to talk to you.
Liberty Hardware, a subsidiary of Masco Corporation is looking for a Director of Digital Capabilities. Driving eCommerce growth is a strategic priority for Liberty Hardware. The role will be focused on delivering digital capabilities needed to succeed in a 2-step distribution model (Home Depot, Lowes, Amazon, etc.) while building longer term capabilities like ‘direct to consumer’ across its product categories.
The Director of Digital will provide strategic direction, prioritize execution/projects and guide the teams to deliver results. This role will interact cross functionally with marketing, sales, IT and finance in building digital roadmaps and deliver results.
Key Responsibilities:
- Own the digital capabilities roadmap that are aligned with the overall vision, and own execution of the initiatives.
- Provide thought leadership and implement standard methodologies to improve overall digital consumer experience, traffic generation and conversion optimization.
- Improve business processes that drive POS sales across the eCommerce channel, including digital content creation, digital merchandising, digital marketing activities (SEM/SEO, web, social, etc.), and promotional pricing strategies.
- Lead and mentor teams over digital marketing, digital operations, digital merchandising and website development
- Create a vision for building a brand focused on ecommerce channel and implement tactics to improve brand metrics
- Guide product management team on product roadmaps required for the eCommerce channel
- Work directly with Cross-functional teams to develop and maintain eCommerce customers; lead customer product set-up sheets and maintenance
- Lead the organization in using a plethora of advanced statistical modeling methods and tools to show the potential impact of various pricing strategies for Delta Faucet Company and our partners.
- Ensure processes exist to prioritize, plan, complete and measure success of customer and influencer events.
- Provide input and thought leadership to the long-range planning process, lead budget planning and business plan creation
- Represent the digital team at customer meetings
Job Specific Competencies:
§ Functional & Technical Skills
- Digital Marketing strategies and tactics
- Experienced in brand building, agency management, creative development
- Knowledge of website development
- Financially savvy (Budget management)
§ Team & Relationship Building
- Good listening skills
- Can establish teams and cultivate a culture of ownership
- Coach and develop employees
- Can build cross functional relationships
- Ability to lead without authority / Transformative
§ Operating Skills
- Thinking Ahead
- Setting Priorities
- Taking care of Ambiguity
- Acts with urgency
- Data savvy, but not too dependent on data
Education / Experience:
§ Bachelor’s degree in related field, MBA preferred.
§ A minimum of 10 years’ experience in digital space (digital marketing, eCommerce retailer management, website development, creative agency, brand marketing etc.)
§ Strong analytical skills and direct people management experience required
§ Great communication skills, build cases and ability to presentation to C level required
Liberty Hardware
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