Director, Acquisition Marketing
About VENUS
VENUS is a leading women’s fashion brand offering clothing, swimwear and lingerie in sizes 2-24. Founded in 1984 and headquartered in Jacksonville, Florida, VENUS’ unique products inspire Fun. Sexy. Style. and help our customers to make an impression in every moment of their lives.
This role is an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working people. Sustainability, diversity and inclusion are core values of our brand and are central to the company’s engaging culture. If you would like to be part of our inclusive, forward-thinking and collaborative team, we encourage you to apply today!
The Director, Acquisition Marketing leads our paid media & SEO efforts. This role is responsible for paid advertising performance (demand growth, advertising efficiency, and new customer acquisition), as well as a team of direct reports. This role keeps up-to-date with the latest digital technologies and paid media trends, and supports a cohesive Venus experience throughout the various paid channels. Ultimately, this role is responsible for handling our brand presence, ensuring high levels of web traffic, customer engagement, growth of reach, and conversions along the overall customer journey.
Job Duties
· Own the channel strategy and management across the performance marketing mix, including paid social, search, display, affiliates, connected TV as well as SEO.
· Responsible for leading the KPI development and measurement to ensure the Acquisition team is tracking success clearly.
· Identify opportunities to diversify our acquisition strategy and grow brand awareness by launching and testing new channels and media types.
· Drive digitalization, manage integrations of product and customer data into digital campaigns and develop systems that will enable data-driven decision making.
· Oversee and provide guidance to bonprix OMA team to ensure they are contributing to overall Venus goals.
· Collaborate with bonprix to identify testing or optimization opportunities in OMA.
· Ensure channel strategies are aligned to business priorities and campaigns are at an efficient ROAS and operating at a sustainable CAC.
· Build a team culture that champions/is oriented around the customer – driven by insights, measurement and learning to maximize results.
· Partner with the ecommerce team and leverage performance marketing analytics to evaluate the end-to-end customer experience and to optimize conversion rate.
· Implement marketing attribution capabilities incl. media mix modeling and multi-touch attribution as well as build out and advancement of these capabilities for use in planning and day-to-day channel management.
· Leverage vendors to help build strategy and identify opportunities that fall in line with overarching goals.
· Work with IT on prioritizing resources to make improvements/enhancements for these respective channels.
· Partner closely with Brand team on assets to be refreshed in each respective channel, keeping in line with best practices by channel.
· Align with cross-functional teams to collaborate on the organization’s strategic initiatives and achieve desired results.
· Consistently push innovation with ongoing testing of existing and emerging technology and opportunities. Continually leverage new tools & industry best practices to be a leader in marketing.
· Other duties may be assigned.
Qualifications
· A minimum of 8+ years of experience and proven success with leveraging customer LTV segments to build audiences and to optimize ad spend, leading teams/agencies and working well across many multi-disciplinary teams: E-commerce fashion/apparel retail, analytics, reporting, forecasting, and marketing automation.
· Excellent problem-solving skills, as well as good planning, time management and organizational proficiencies.
· Successful track record with leading an online marketing team, mentoring, professional development, and succession planning.
· Strong negotiation skills.
· Highly skilled with numbers/data (budgets, trend analysis, performance measurement and management).
· High proficiency in the use of Microsoft Office products, especially Excel, plus Google Docs, Sheets, and Slides. Communication software: Slack, Skype for Business.
· Experience with relevant software platforms (Google Ads, Microsoft/Bing Ads, Meta, Pinterest, Taboola, Commission Junction).
· Expertise with various web analytic platforms (Google Analytics, OWAPro) and the ability to generate custom reports. Experience with Qlik is a plus.
· Excellent verbal and written communication skills.
· Ability to deliver reports and presentations to executives and other non-SME audiences in a clear and concise manner.
· Strategic thinking skills combined with emotional intelligence.
· Proven history of driving results and exceeding expectations aligned with overall department and organizational goals.
· Experience in direct/catalog marketing is a plus.
Education & Experience
- · Bachelor’s Degree in Marketing, or related filed, and a minimum of 8+ years of related experience, with a minimum of 4+ year’s of experience leading teams.
VENUS Fashion Inc.
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