Please note- you absolutely MUST have Fashion experience. This is non negotiable.
Marketing Director Responsibilities include:
• Overseeing Awake NY marketing department.
• Evaluating and developing our marketing strategy and marketing plan.
• Planning, directing, and coordinating our global marketing strategy and efforts.
• Build and maintain an active seeding list.Â
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
• Managing and creating collaborative strategy and opportunities.
• Organizing Awake pop up activations, be it retail or events.
• Overseeing social media marketing strategy and content marketing.
Marketing Director Requirements:
• Fashion Experience of 7+ years a MUST.
• Understanding of NYC Street Culture.
• Experience in marketing and running a marketing team.
• Minimum 5 years in a high level marketing role at a fashion company.
• Strong network of contacts with other brands, artists, musicians, athletes and stylists.
• Strong network of contacts at media outlets.
• Strong understanding of the fashion landscape, from Streetwear to High Fashion.
• Proven ability to manage budgets.
• Professional and proactive work ethic.
• High competence in project and stakeholder management.
• Excellent interpersonal, written and oral communication skills.
• Experience with digital marketing forms such as social media marketing and content marketing.
• Competency in Microsoft applications including Word, Excel, and Outlook.
Awake NY
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