The role
We are looking to hire a Brand & Content Marketing Manager on a 12-month fixed term basis to join our global Marketing team based in London.
Working at WGSN
Together, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
Role overview
We are looking for an experienced Brand & Content Marketing Manager to join the WGSN Marketing team in London. The objectives of this role are to ensure that WGSN is well known in the key industries that we work in, is front of mind for decision makers looking for a trend partner and seen as a great destination for talent.
What is really exciting about this role is that you get to work with the most creative people from around the globe. WGSN operates in Fashion, Interiors, Food & Drink, Beauty, Lifestyle, Consumer Tech and more. This role will be global, and you will work with the following regions: UK, EMEA and LATAM.
The team
The WGSN marketing team is made up of experts from a range of backgrounds across the world. Our team includes specialists in product marketing, content marketing, customer marketing and field marketing.
While based here in London this role will require collaboration with marketing departments across all four regions and requires strong and effective working relationships with content, design and commercial teams.
A hallmark of our team is the desire to work collaboratively and proactively. We listen to all voices and believe that the next great idea could come from any one of us. We pride ourselves on being creative problem solvers, able to identify and capitalise commercial opportunities. We are the people that other teams come to when there is a challenge to overcome. As part of our team, you will help the world’s leading companies navigate change and design the future.
Key accountabilities
Lead and report on Global PR strategy and results
- Manage the WGSN global PR strategy and execution for core regions (KPIs: tier one coverage and speaking slots landing agreed brand messages)
- Manage WGSN’s presence at key thought leadership events (NRF, Cannes Lions, etc)
- Manage Exec profile programme
Brand strategy & engagement
- Own and develop WGSN’s Brand Mission, Values, Proposition, Confirmations and Testimonials
- Develop and review copy, logo usage and imagery on all WGSN digital and physical assets including Marketing, Client Services and Content assets, Public Website and Offices
- Develop marketing tone of voice and copywriting guidelines (in partnership with Content and Subbing)
- Measure brand sentiment through annual tracking survey and create action plan to address findings (to be discussed)
- Lead on content marketing plan to ensure creative impact and brand consistency across all platforms, including quarterly ‘Hero’ thought leadership campaigns
This list is not exhaustive and there may be other activities you are required to deliver.
Skills, experience & qualifications required
- Experience working in a senior brand and content marketing role within a multinational organisation
- A thorough understanding of social media, PR and content marketing strategy and execution
- Exceptional communication skills with the ability to build strong relationships across departments and regions
- Meticulous attention to detail, ensuring consistency, clarity and precision in all marketing communications
- Comfortable managing several projects simultaneously, effectively communicating with stakeholders
- Excellent interpersonal skills with a positive “can do” attitude
- First-class campaign planning, copywriting and proof-reading skills
Ascential’s supporting beliefs
- Focus: we ruthlessly prioritise and always keep things simple
- All in: once we commit we deliver, with a clear focus on outcome
- Trustworthiness, transparency & openness: transparency inspires trust & empowers
- Be creative: we are smart, pro-active innovators
- Facts: we always use data & insight to inform our work
- Empathy: we can be relied upon for fairness and consideration
- No silos: one team, one face, one reputation
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including:
- 25 days of holiday per year – with an option to buy/ sell up to 5 days
- Pension, Life Assurance and Income Protection
- Flexible benefits platform with options including Private Medical, Dental Insurance, Critical Illness, and the Ascential Shares Scheme – opt in
- Employee assistance programme, season ticket loans and cycle to work scheme
- Volunteering opportunities and charitable giving options
- Great learning and development opportunities.
More about WGSN
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our culture
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
Why choose us?
At Ascential, diversity, equity and inclusion is core to us. We’re a company built around our people – and we’re committed to supporting each and every one of them to be the best they can be. We love having a diverse team of people who bring new ideas and different strengths and perspectives to Ascential. Our employee-led networks, Ascential Pride, Black in Business and EmPower: An Ascential Women’s Initiative, help us to create a place where communities and allies can connect and share experiences. In addition, our Early Talent programmes help grow and foster diverse new talent for our sectors.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.
We have a truly flexible working environment with a wide range of flexible, hybrid and agile-working arrangements. Conversations about flexible working have always been – and will continue to be – actively encouraged here.
We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.
If we inspire you, why not join and inspire us? Find out more on what our People say
WGSN
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