e.l.f. Beauy is looking for a talented Brand Manager to join our dynamic, fast paced team.
This position will support our e.l.f. Cosmetics & e.l.f. SKIN 360 global marketing plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint.
This role will be responsible for assisting in the development of our go-to-market vision and marketing calendar, the development of marketing briefs and toolkits for the Creative Team and Channel Owners to activate against, and delivering clear direction for each partner to build their strategy around. This role will partner collaboratively with cross-functional teams including Creative, Integrated Marketing Communications (Paid Media, Influencers, Social Media, PR), eCommerce, Visual Merchandising, Product Marketing, R&D, Finance and Operations to create a strong, seamless brand experience across all touchpoints along the consumer decision journey.
This is a great position for someone with strategic marketing and leadership skills and will be integral in building our iconic brands — the ideal candidate is collaborative, strategic, able to bring forward creative and disruptive thinking, in tune with the consumer and channel partner needs, and brings passion for beauty and disruptive marketing.
This position is based in either Oakland or New York City and will report to our Director, Brand.
Detailed Responsibilities and Requirements
Responsibilities
- MARKETING VISION & STORYTELLING: Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets.
- MARKETING TEAM LEADERSHIP: Lead the marketing channel teams in 360 execution — organize and collaborate with all cross-functional teams to build robust end-to-end programs: strong marketing briefs based in rich brand stories to set the vision, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.
- CROSS FUNCTIONAL COLLABORATION: Collaborate with cross functional partners (including Creative, Innovation, Product Development, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution.
- 360 INTEGRATION: Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.
- PRESENTATION BUILDING & EXECUTIVE PRESENCE: Lead the development of internal & retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy. Strong PowerPoint and/or Keynote visual skills are required as well as ability to present materials at an executive level.
- TIMELINE MANAGEMENT & OWNERSHIP: Partner with a Project Managers to lead the communication of timelines and key updates to drive the 360 go-to-market launch timelines.
Requirements
- BA or BS required
- 5-6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition
- Beauty industry background preferred
- Ability to think creatively, build compelling, fresh ideas based in telling a rich brand narrative
- Ability to leverage consumer insights & data to inform innovation pipeline and growth opportunities.
- Ability to lead cross-channel marketing teams, responsive & collaborative relationships while having conviction driving to execution
- Able to work in fast-paced environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure
- Excellent written, verbal & visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations; able to present with poise, confidence & enthusiasm at an executive level
- Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints
- Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches
- Ability to travel up to 25%
E.L.F. BEAUTY
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