Creative Director of Digital Content
About Us
BW Retail Solutions is a leading omnichannel ecommerce retailer of replacement parts for powersports vehicles and outdoor power equipment. With over one million direct to consumer orders shipped annually, BW Retail Solutions has quickly become one of the largest and most disruptive forces in our industry. Founded in 2017, BW Retail Solutions is a joint venture between two long standing, multi-generational, family owned, Michigan companies.
Our portfolio includes end-to-end marketing, retail, and fulfillment of popular OEM products and accessories on the most well-known marketplaces and on our online retail stores www.fixmytoys.com and www.mowthelawn.com. We feature brands such as Polaris, Cub Cadet, Can-Am, Honda, Husqvarna, Arctic Cat, and many others. We also support our wholly owned, digitally native vertical brands 8TEN Parts, NICHE Industries, and SureFit.
Headquartered in Chesterfield, MI with additional distribution centers near Atlanta, Georgia and Ontario, Canada, our quickly growing team now includes over 170 awesome and dedicated individuals. We are a growth focused organization that believes in constantly investing and reinvesting in the business, starting with the people.
Position Summary
We are seeking a creative, detail oriented, and data driven individual with a passion for developing content better than anyone else. Reporting to the VP of Consumer Experience, the Creative Director of Digital Content is a newly created role responsible for the conception, planning, and execution of all creative elements that define the marketing of our brands, and/or touch the outward facing consumer experience. Content is king, and our leadership is committed to the belief that the success of our brands is directly correlated to the quantity and most importantly the quality of the information we present to the consumer. The Creative Director of Digital Content is the conductor of the orchestra that engages our customers with our products and separates us from our competitors.
The entire scope of this role includes but is not limited to, website product content and UI experience, stock and lifestyle photography, social media, video production, influencer negotiation/management, retail package design, brand standards, email newsletters and notifications, marketing calendar, trade show exposure, and enhanced marketplace content.
Our product catalogs are large and technical in nature. Success in this role will be starting at the ground floor to build the vehicle that scales with the current and future growth of the business. This includes recommending additional support roles and products to align with business needs. If you do not want or appreciate a challenge, this may not be the role for you. If you do, this will be an opportunity to have a direct impact on something exciting.
Essential Duties & Responsibilities
- Serve as a standard bearer for brand/product messaging and visual identity. Create, document, and monitor brand standards and assets.
- Develop a comprehensive social media content strategy across multiple platforms (Facebook, Twitter, YouTube, Instagram, TikTok, industry forums, and influencer related marketing).
- Conceptual design and creative oversight of all related graphic and video content.
- Create brilliant assets that meet the strategic goals of the marketing team, including, but not limited to product videos, brand videos, eGuides, banner ads, html emails, print materials, infographics, website content, landing pages, trade show booths, marketing materials, and more.
- Balance and manage resources as a service provider to our PPC, Advertising, and Catalog teams.
- Oversee relationships with creative agencies and freelancers. Serve as the primary point of contact for initiation of new creative projects, onboarding support, design direction, and feedback.
- Oversee the use of freelance design services, artists, illustrators, photographers, technical production, printing, and specialty printing. Lead contract and negotiation processes with outside vendors and consultants.
- Identify opportunities for content additions, improvements, and effectively pitch those ideas to the team and stakeholders.
- Collaborate with sourcing, Catalog, and Product Development teams to create an amazing unboxing experience for our consumers.
- Record, monitor, recommend, and react to consumer feedback on products, our brands, and the overall experience with our company.
- Report back to leadership on experiments, conclusions, successes, and lessons learned to improve processes, collaborate on methods, and create tools to improve productivity and quality.
- Maintain awareness of key performance metrics and incorporate them as part of the goals of the user experience.
- Display continuous intellectual curiosity for changes in marketing trends and emerging technologies such as artificial intelligence, SOS platforms, consumer demographic changes in social media behavior, and emerging influencers/markets.
- Serve as advisor and subject matter expert for debut on digital-first consumer brand creative best practices, trends and advancements.
Other Duties & Responsibilities
- Other duties or projects as assigned by the VP of Consumer Experience.
Required Qualifications, Experience, & Education
- Bachelor’s degree or higher in Communications, Marketing, Advertising or related field or equivalent combination of education and experience
- Compelling portfolio or samples of work demonstrating smart, brand-building ideas and executions.
- Experience supervising and delegating work successfully within collaborative teams, with a proven ability to provide effective creative feedback on work and help junior talent grow and improve.
- Ability to meet high standards for quality and accuracy under tight deadlines.
- Strong copy, editing, and proofreading skills with a solid understanding of video, design, copy and web best practices.
- Digital marketing experience and familiarity with various platforms in an omnichannel environment. (Shopify, Facebook, eBay, Amazon, Walmart, etc.)
- Exposure to, and in-depth understanding of consumer behavior. You must have significant consumer knowledge in North America.
- Passion for new technologies and trends.
- 122% internet fluency. You know the ins and outs of social media, speak the language of the internet, have gone down YouTube rabbit holes for multiple hours in a row, and have explored without fear the inner depths of Reddit.
- Ability to work independently, comfort with navigating ambiguity, and energized by working in a fast-paced environment.
- A basic level of aptitude and understanding of mechanical parts and/or the power sports and OPE industry is recommended but not required.
- You’re a genuinely good person who brings energy and passion every single day to your work and to the company. You care about people even more.
Compensation – Base Pay Range
The base salary begins at $80,000, and up to $120,000. The starting salary for this position is commensurate with a candidate’s experience and qualifications.
Physical Requirements
While performing the duties of this job, the employee is frequently required to stand; sit for long periods; use hands to finger, handle, or feel and talk or hear. The employee is frequently required to walk and reach with hands and arms, including lifting up to 10 pounds on occasion. Specific vision abilities required by this job include close vision and the ability to adjust focus. Must be able to operate an automobile.
Work Environment
The work environment consists of a standard office environment. The noise level in the work environment is usually moderate and may require visits to the service area or warehouses on occasion. Travel will be required on occasion depending on business needs.
Why You’ll Love Working Here
You will be a part of an industry-leading company where you will continuously be surrounded by a team of positive, energetic leaders that care about their staff and want to see you succeed. Our competitive benefits package and culture at BW Retail are just a few of the many things that set us apart.
- 100% Employer Paid Premiums for Medical Health Insurance, Dental, Short Term Disability and Life Insurance
- Additional Voluntary Benefits Offered: Vision, Long-Term Disability and Additional Life Insurance
- 401(k) plan, plus company matching contribution
- Paid time off package offered, in addition to six annual paid holidays
- Tuition reimbursement program
- Opportunity for annual profit sharing and performance based bonuses
- Employee events hosted throughout the year – from lunches to team-building events to golf outings to the annual company holiday party
- Work culture that promotes continuous learning and development
- Employee referral bonus program
BW Retail Solutions
Related jobs:
Job Description
A production team is seeking a two-person Hair and Makeup (HMU) team for a live panel event featuring three female on-stage talents. The event will be filmed and live-streamed, and the HMU team will be needed in the morning prior to the panel going live, making this closer to a half-day commitment per event day.
This is a professional opportunity to work on a live streamed production, ensuring on-camera talent looks polished and camera-ready.
Job Responsibilities
-
Provide hair and makeup services for three female panelists
-
Prepare talent for on-stage, filmed, and live-streamed appearance
-
Complete services in the morning prior to event start time
-
Maintain professional kit and sanitation standards
-
Collaborate efficiently with production schedule and talent timing
Requirements
-
Two-person HMU team preferred
-
Experience working on live events, broadcast, or filmed panels
-
Must provide own professional kit
-
Ability to work efficiently within a morning call time
-
Submit CV and rates/kit fee
Compensation
-
Paid position (rates to be submitted by applicants)
Job Description
A production team is seeking an experienced sound mixer for an upcoming documentary-style shoot. The project involves filming one talent, primarily outdoors with one indoor location requiring lavalier setup and timecode. This is a lightweight production with an estimated shoot time of 4–5 hours.
The team is looking for a reliable, punctual, and collaborative professional who brings a positive attitude to set and can work efficiently in a fast-paced environment.
Job Responsibilities
-
Capture high-quality on-location audio for documentary-style filming
-
Set up and manage lavalier microphones for a single on-camera talent
-
Handle timecode synchronization
-
Monitor and ensure clean dialogue recording in both outdoor and indoor environments
-
Collaborate closely with the production team to maintain smooth workflow
Requirements
-
Prior experience as a sound mixer on documentary or similar productions
-
Must provide professional audio equipment, including lav setup and timecode capability
-
Strong communication skills and ability to work independently
-
Reliable, punctual, and team-oriented
-
Include phone number, availability, and rate with application
Compensation
-
Paid position (rate based on experience and availability)
Job Description
A documentary production is seeking experienced camera and audio professionals for a one-day shoot in Dayton, Ohio. The project centers on events following unrest in the Democratic Republic of Congo and requires skilled crew members comfortable working in a documentary-style, on-location environment.
This is a paid opportunity for local crew based in or near Cincinnati, Dayton, or Columbus, Ohio. BIPOC professionals and women are strongly encouraged to apply.
Job Responsibilities
-
Camera Operator: Capture documentary footage and interviews; provide and manage a professional light kit suitable for on-location filming.
-
Audio Technician: Record high-quality sound using boom and lavalier microphone kits; ensure clear dialogue and ambient audio capture.
-
Collaborate closely with the director and production team to execute the visual and audio approach.
-
Maintain efficiency and professionalism throughout the one-day shoot.
Requirements
-
Must be local to Cincinnati, Dayton, or Columbus, Ohio.
-
Prior experience in documentary or field production preferred.
-
Camera Operator must provide a light kit.
-
Audio Technician must provide boom and lav kit.
-
Submit reel and professional references.
-
Strong communication skills and ability to work in fast-paced production environments.
Compensation
-
Paid position (rate discussed upon booking).
Job Description
A sitcom comedy pilot titled “It’s The Little Things” is now hiring experienced film crew members for an upcoming production in South Florida. The production team is seeking skilled and reliable professionals to help round out the crew for a multi-day comedy shoot. This is a paid opportunity to work on a scripted sitcom project, collaborate with a creative team, and receive IMDb credit.
Job Responsibilities
-
1st Assistant Director (1st AD): Oversee scheduling, coordinate daily production logistics, and ensure smooth on-set operations.
-
Camera Operator: Operate camera equipment for scripted scenes (must own a BMP4K or 6K camera).
-
1st Assistant Camera (1st AC): Manage focus pulling, camera setup, and maintenance.
-
2nd Assistant Camera (2nd AC): Support the camera department with slate, media management, and gear organization.
-
Gaffer: Lead the lighting department and execute the lighting plan for comedic scenes.
-
Grip: Assist with rigging, light support, and on-set equipment setup.
-
Sound Mixer: Handle on-set audio recording and mixing (please specify if you own your own sound kit).
Requirements
-
Must be local to South Florida (no travel or lodging provided)
-
Prior experience in the specific crew role applying for
-
Professional attitude and ability to work efficiently in a fast-paced production environment
-
Must provide reel and/or resume
-
Must submit day rate with application
-
Camera Operators must own BMP4K or 6K camera equipment
Compensation
-
Paid position (rate TBD/negotiable based on experience)
-
Meals provided
-
IMDb credit
1st AC (First Assistant Camera) – Paid Film Crew Job in Los Angeles
Job Description
A paid film crew job is now open for an experienced 1st AC (First Assistant Camera) in Los Angeles, CA. Production is seeking an ISO 1st Assistant Camera with a strong technical background and a great attitude to join an upcoming shoot.
This is a great opportunity for skilled camera assistants looking to expand their on-set experience in a professional production environment. The ideal candidate is detail-oriented, reliable, and confident managing camera operations in a fast-paced setting.
Job Responsibilities
-
Assist the Director of Photography with camera setup and operation
-
Pull focus accurately during takes
-
Manage and maintain camera equipment
-
Ensure lenses, media, and accessories are organized and production-ready
-
Troubleshoot technical issues on set
-
Collaborate with the camera department to maintain workflow efficiency
Requirements
-
Experience working as a 1st AC or First Assistant Camera
-
Strong understanding of camera systems and lens mechanics
-
Ability to pull focus consistently and accurately
-
Professional attitude and strong communication skills
-
Must be able to work as a local hire in Los Angeles, CA
Compensation
-
Paid film crew position
-
Professional on-set experience
-
Opportunity to work with an experienced production team
-
Valuable credit for future camera department opportunities
Job Description
A high-energy brand activation is seeking Brand Ambassadors and Production Assistants to support a large-scale Super Bowl Watch Party event. This opportunity is ideal for reliable, professional individuals with strong communication skills and event experience. Team members will help represent a major spirits brand while ensuring a smooth and engaging guest experience throughout the event.
Job Responsibilities
Brand Ambassadors
-
Welcome and check in guests at the event entrance
-
Serve as the face of the brand throughout the activation
-
Answer guest questions and provide event information
-
Distribute promotional materials and branded items
-
Encourage guest participation in brand activities
-
Maintain a clean, organized event space
-
Support social media engagement by encouraging guests to share content
-
Follow all brand guidelines, dress code standards, and safety protocols
Production Assistants
-
Assist with event load-in, setup, and breakdown
-
Support the production team throughout the event day
-
Reset and organize event spaces as needed
-
Transport and lift equipment and supplies
-
Remain flexible with duties and schedule adjustments based on event needs
-
Represent the brand professionally at all times
Requirements
-
Prior event, brand ambassador, or production experience preferred
-
Strong communication and interpersonal skills
-
Professional appearance and positive attitude
-
Ability to work in a fast-paced, live event environment
-
Production Assistants must be able to lift 50 lbs or more
-
Production Assistants must have a valid driver’s license
-
Must be reliable, punctual, and detail-oriented
Compensation Details
-
Paid opportunity
-
$30 per hour
-
Branded crew t-shirt provided
-
Talent must wear their own dark jeans (no rips or embellishments) and clean white or black sneakers
Job Description
A short dark thriller film is seeking motivated crew members to join an upcoming production. This project is ideal for emerging film professionals who are eager to gain hands-on set experience, earn screen credit, and continue growing within the film industry. The production values collaboration, learning, and practical on-set experience in a supportive environment.
Job Responsibilities
-
Support camera, lighting, and grip departments during production
-
Assist with camera operation, focus pulling, lighting setup, and rigging as assigned
-
Follow direction from department leads and collaborate with the crew
-
Maintain a professional, reliable presence on set
Requirements
-
Open to entry-level or less-experienced crew members
-
Willingness to learn and develop technical skills on set
-
Strong work ethic and positive attitude
-
Ability to work collaboratively in a fast-paced production environment
-
Interest in pursuing long-term growth in the film industry
Compensation
-
Copy and screen credit
-
Meals provided during shoot days
-
Valuable on-set experience on a narrative film project
B-Roll Camera Operators and Editors Hiring Call
Job Description
A digital entertainment network is now hiring experienced B-roll camera operators and video editors for ongoing and upcoming productions. This paid opportunity is ideal for reliable professionals with strong technical skills, creative instincts, and a solid work ethic. The team is seeking camera operators for on-set shoots and editors for post-production, with flexibility for remote editing roles.
Job Responsibilities
-
Capture high-quality B-roll footage for digital and reality-style productions
-
Operate professional camera equipment efficiently on set
-
Edit video content with clean pacing, storytelling, and visual polish
-
Collaborate with producers and creative leads to meet project needs
-
Deliver finished content on schedule and to spec
Requirements
-
At least 1 year of professional experience as a camera operator or video editor
-
Strong technical knowledge of filming or editing workflows
-
Reliable, professional, and detail-oriented
-
Ability to work independently and meet deadlines
-
Editing roles may be remote; camera operators must be available for on-site shoots
Compensation
-
Paid professional positions
-
Ongoing work opportunities based on performance and project needs
-
Opportunity to work with a growing entertainment network
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities