POSITION: Senior Manager – Influencer Marketing (Social Media)
DEPARTMENT: Digital
REPORTS TO: Director – Digital Marketing (Social Media)
LOCATION: St. Petersburg, FL
SUMMARY:
This person is a highly passionate, creative, and social media-savvy leader that will develop and manage SalonCentric’s social media influencer team and digital communities. This person will have an entrepreneurial mindset, be a key player in creating social media plans & content calendars to increase awareness, build our community following and increase online/offline sales across Instagram, Facebook, YouTube, TikTok, Pinterest (and other identified new opportunities to build social presence). This position requires a strong balance of project management, communication, ability to leverage analytics and creative problem-solving skills. It also requires the ability to be a strong people leader, manage complexity and work in a fast-paced, deadline driven environment.
POSITION RESPONSIBILITIES:
- Thought leader – lead the development, planning and implementation of the social media strategy in close partnership with key stakeholders internally and externally across all pertinent platforms
- People leadership – grow & develop a small team of Marketing professionals
- Operational excellence – implement process and governance to achieve excellence in planning and execution
- Relationship building – grow and maintain relationships with SalonCentric brand partners and social media influencers (who are also professional hairstylists) to identify joint marketing opportunities to increase engagement, drive revenue and attract new followers
- Strategy & planning – own the influencer marketing content calendar, plan activations with the team, create reporting to measure success & inform the future
- DEIB Thought leader and contributor to the strategic development for SalonCentric’s external Diversity, Equity, Inclusion and Belonging (DEIB) messaging, including ideating the content topics narrative. Leveraging both our influencer team and identifying brand or industry partners to amplify our message of Together We Are Beauty.
- Reporting & analytics – leverage social listening tools such as Traackr & NetBase to identify influencers and capitalize on conversations happening about SalonCentric online. Own monthly reporting, analyze performance against KPIs.
- Insights – lead monthly reviews on key insights garnered to the Customer Experience organization & share opportunities to optimize content.
- Manage organizational complexity – collaborate cross-functionally with all channels to align on social media objectives as they relate to channel priorities
- Identify emerging trends in the social media space and opportunities to harness those trends to support SalonCentric’s social presence
- Be a subject matter expert and encourage adoption of relevant social media techniques into SalonCentric’s culture
POSITION REQUIREMENTS:
- Bachelor’s Degree in Marketing, Digital Marketing or related field.
- 5-6 years relevant experience in social media & influencer marketing preferred
- Strong Understanding of Social Media landscape, metrics, reporting and listening tools.
- Demonstrated success in developing and executing marketing campaigns on social platforms
- Excellent project management and cross functional team leadership skills.
- Able to manage multiple priorities and deadlines to drive results
- Able to provide clear creative direction and critical feedback to creative services, influencers & our brands to ensure all messaging is compelling and visually impactful
- Proactive and self-motivated results oriented go getter, driving projects to completion with a high sense of urgency, ability to work under pressure and quickly adapt to change
- Attention to detail and organization a must with strong follow-through.
- Maintaining a positive attitude with the ability to both lead a team and work independently while multi-tasking in a dynamic fast-past environment.
- Persistent in following up with other departments to ensure deadlines are achieved and deliverables are complete.
- Experience with influencer management and relationship development highly preferred.
- Experience in social listening and social posting software highly preferred.
- Copywriting, photography, and photo editing skills (Photoshop) preferred.
- Experience with Microsoft Office Suite (Excel, PowerPoint, Word, etc.) required.
- Travel required as needed
SALON CENTRIC IS AN EQUAL OPPORTUNITY EMPLOYER AND AFFORDS EQUAL OPPORTUNITY TO ALL APPLICANTS FOR ALL POSITIONS WITHOUT REGARD TO RACE, COLOR, RELIGION, GENDER (INCLUDING PREGNANCY), NATIONAL ORIGIN, AGE, DISABILITY, VETERAN STATUS, SEXUAL ORIENTATION OR ANY OTHER STATUS PROTECTED UNDER LOCAL, STATE OR FEDERAL LAWS.
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SalonCentric
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