Summary
This new position will direct the global copywriting work for Fenty Beauty, Fenty Skin, Fenty eau de Parfum and new categories, focusing on clear and differentiated product messaging, campaign concepting, and storytelling. You’ll own the development and enforcement of brand voice and style guides ensuring exacting consistency across all global assets. You have a strong sense of branding and product marketing, with a deep understanding of how to bring stories to life across channels. You also thrive in pop culture and have a sixth sense for what’s next. Importantly, you’ll understand people: what inspires and motivates the Fenty Beauty client; how to persuade and influence executive and VIP internal stakeholders; and how to coach and nurture the Fenty global copywriters. And through it all, you maintain a painstaking attention to detail.
Responsibilities
- Direct Fenty world global copy: packaging, naming, campaigns, product messaging, in-store, video
- Develop, own and enforce brand voice style guides
- Manage team of global writers, providing consistent coaching and feedback
- Direct copy concepting for brands, products and campaigns, writing and owning the copy as needed and for new initiatives
- Develop and foster strong, positive relationships with senior leadership, internal stakeholders and other brand VIPs
- Write copy across the brands as needed
- Collaborate well with peers and digital copywriting team
Requirements
- 8-10 years of copywriting or editorial experience, preferably at a major consumer packaged goods company or beauty brand
- 3-5 years of experience managing other writers
- Examples of product marketing campaign work
- Extensive product naming experience
- Understanding of legal and regulatory requirements in the beauty industry today
- Understanding of digital best practices
- Strict adherence to grammar and style guides
- Ability to see the big picture (as well as all the details) and keep track of many fast-moving projects across brands, calling out synchronicities and issues as they arise
- Listening skills: Sophisticated ability to take, synthesize and implement feedback across many sources
Kendo Brands, Inc.
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