Sweety High Media is seeking an experienced Director of Brand Partnerships to join our fast-growing Gen Z agency, Digital Futures. The right candidate will have significant experience leveraging culture-first strategies across platform, content, creator and experiential sales to source and grow high value accounts in key verticals.
This role requires a strong entrepreneurial spirit and the proven ability to hit personal revenue targets, educate clients and optimize tactics to produce results in a fast-paced environment. Digital Futures is a highly differentiated creative and growth agency powered by the leading Gen Z media platform, Sweety High. As a culture leading platform, we work with the top studios, brands and artists to deliver the authenticity this generation requires in a DTC economy.
ROLE
● Develop and implement thought-leading sales strategies and programs, working directly with our senior leadership team, to deliver MOM pipeline and revenue growth.
● Create opportunities through prospecting and responding to incoming interest for both client direct and agency led deals that capitalize on our award-winning creative team and one-of-a-kind growth engine.
● Activate your relationships and book of business to onboard new clients while creating a strong category-specific plans for expanding Digital Futures market reach.
● Identify and activate key strategic partners to increase deal flow by leveraging our Gen Z expertise, large audience and ability to deliver this coveted demo.
● Effectively evangelize the Digital Futures value proposition through proposals and presentations to clients that both inform and inspire.
● Demonstrate the ability to open relationships, gain trust, pitch and win multi-pronged, high value deals that provide clear client ROI with executives and C-suite buyers.
● Work closely with our Brand Marketing and Production teams to develop materials for sales proposals and customize offers with a clear understanding of COGS and market value.
● Consistently educate yourself about Gen Z, the DTC economy and culture trends to be one of the ‘smartest people’ in any room.
● Employ critical thinking and problem-solving skills to diagnose what the potential business opportunities are with any client and then deliver the appropriate solution.
● Develop and grow an ambitious market positioning for Digital Futures with the ability to both consistently break new business and grow the value of existing clients.
● Educate the market about our business on social media and through speaking engagements as it relates to this generation, the creator economy and what is required to succeed DTC.
● Utilize an integrated relationship with marketing, production and growth teams, from pitch to wrap, to manage clients’ relationships with a clear understanding of data, performance, timing and partners satisfaction.
● Solution focused, positive, team playing, practical problem-solving personality is a must.
● Excellent understanding of agency dynamics and the ability to track the full lifecycle of any
campaign or relationship.
REQUIREMENTS
● 6+ years’ experience selling six and seven figure deals in a media, entertainment and/or direct to consumer environment.
● Strong relationships with clients and agency buyers in verticals that could include Entertainment, CPG, Technology, Sports, Automotive and Lifestyle.
● Proven ability to create and develop long term client partnerships by influencing executives, senior management and key industry stakeholders.
● A passion for, and deep understanding of, best in class creative and the mechanics of earning market share. Will need to share examples of work that they have been involved in that represents this in practice.
● Willingness to learn, investigate and strategize with excellent research skills. Examples of studies and methodologies used in the past will be discussed as part of the interview process.
● Professional communication style with strong written and presentation skills. Examples of previous and recent presentations will be required.
● Understanding of the core metrics of the modern social and digital ecosystem.
● Priority Program Proficiencies: Excel, Keynote, Google Suite, social platforms.
● Knowledge of youth culture and Gen Z a plus.
● 4-year college degree, focus in Business and Communications preferred.
Sweety High Media
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