Job Opportunity:
We’re looking for a Senior Content Marketing Strategist who will develop and drive Berxi’s content strategy to help achieve business goals through SEO, editorial, and social media. This multifaceted role will collaborate with the creative, marketing, and partnerships teams to build a best-in-class content marketing organization in collaboration with the Creative Director and Senior Content Manager.
Working closely with cross-functional teams, you will help to build the Berxi brand by aligning content and promotion strategies with business priorities, using data to inform the creation of high-intent content that increases organic traffic and demand generation results.
You’ll set the strategic direction for the effective use of content at all customer touchpoints and work with UX and MarTech teams to understand customer needs and create a user-centered content strategy for the website. This role will perform regular content audits to ensure optimization of existing content as well as identify gaps and new content opportunities. The ideal candidate would describe themselves as a collaborative self-starter with a passion for creative problem solving who is also a lifelong learner.
Duties and Responsibilities:
- Develop and execute Berxi’s broader content marketing strategy to grow organic search and feed the demand gen funnel and social media platforms
- Set goals, establish KPIs, and interpret analytics to understand performance and drive data-driven optimization recommendations
- Perform weekly, monthly, and quarterly reporting of content performance against goals with recommendations for improvements and new opportunities
- Manage Google Analytics and Google Search Console platforms to provide analysis and insights on website health, traffic patterns, conversion rates, customer usage & behaviour, etc.
- Partner with Lead Gen team to develop distribution strategy, enhance organic search, and drive sales
- Support always-on efforts to create content for Berxi’s social media accounts on Instagram, Facebook, and LinkedIn
- Collaborate with CX teams to identify technical/UX performance issues with the website and customer-support call drivers and other pain points that can inform content strategies
- Build content partnerships across marketing, Berxi, and BHSI
- Create and assist with the implementation of an organic backlink strategy
- Provide strategic leadership for Content best practices across the team, staying on top of industry trends
Qualifications, Skills, and Experience:
- 10-15 years’ hands-on experience planning and implementing content strategy for demand gen (full funnel) marketing and integrated marketing campaigns, and 1-3 years’ management experience
- Deep expertise of content marketing methodologies, including SEO, social media, and editorial best practices
- Proven data-driven approach to content marketing with the ability to turn data into actionable insights
- Experience with demand gen, including SEM, SEO, Paid Media, Social Media, Community, and Email
- Excellent organizational skills including attention to detail and ability to multitask
- Outstanding relationship-building skills with experience connecting across teams and functions in an organization and management of vendors
- Strong written and verbal communication skills, exceptional listener
- BA or BS in Communications, Marketing, or equivalent experience
- Proficiency in Google Analytics, content management systems, AHREFs, Moz, SEMRush, ContentAced, BuzzSumo, Adobe PDF, Microsoft Office
- Added bonus: Experience in the Insurance Industry, or other regulated industry
Who is BHSI?
A strategic and trusted insurance partner, Berkshire Hathaway Specialty Insurance (BHSI), provides a broad range of commercial property, casualty and specialty insurance coverages and outstanding service to customers and brokers around the world. Part of Berkshire Hathaway’s insurance operations, we bring our solutions to market with our stellar brand name, top-rated balance sheet, and the expertise of our global team of professionals, who exude excellent capabilities and strong character.
We are a values-based organization where respect, integrity, excellence, collaboration, and passion define who we are and how we do business. We value diversity of backgrounds, experience, and perspectives and strive to foster an inclusive environment that enables all our team members to bring their best selves to work. We are one team committed to building a culture where every teammate has the opportunity to contribute and be recognized. Want to be part of the team building the finest property, casualty, and specialty lines insurance company in the world?
BHSI Offers:
- A competitive package and exciting growth opportunities for career-oriented teammates
- A dynamic, action oriented, and thoughtful environment centered on always doing the right thing for our customers, teammates and our other stakeholders
- A purposely non-bureaucratic organization that embraces simplicity over complexity and emphasizes individual excellence in a team framework
NOTE: Compensation will be commensurate with experience. This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.
Berkshire Hathaway Specialty Insurance
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