Marketing & Promotions Director – Trenton, NJ, Princeton, NJ
94.5 PST and New Jersey 101.5 in Ewing, New Jersey, owned and operated by Townsquare Media, is looking for a full-time Marketing and Promotions Director. This is a department head level position that reports to the Director of Content, but is expected to work on a day-to-day basis equally with the Director of Sales. In this position they will be the driving force behind organizing and coordinating promotional events, arranging on-air contests, creating/executing sales programs, increasing the visibility of the station in the community, collecting, organizing and distributing contesting prizes, and coordinating all promotional on-air activity. This is an “in-person” job working at our studios in Ewing, NJ, and requires some nights and weekends.
Responsibilities
- Continuous brainstorming–providing fresh solutions for contesting, promotions and events that generate revenue and drive ratings
- Work with the sales team to create and execute customized client partnership programs.
- Hire and manage promotions part-time staff and college interns
- Plan, execute and track revenue-generating marketing and promotional events and contesting that take place on-air, online and on-site
- Implement all aspects of on-air contesting
- Work with Digital Managing Editor to coordinate online contesting
- Lead at station promotional events, including set-up and breakdown of equipment
- Maintain vehicle fleet
- Plan and execute weekly promotions meetings. Manage and drive the flow of promotion-related communication
- Schedule and coordinate station talent at promotional events
- Plan quarterly calendar of contests, events and programs
- Manage the promotions budget the Business Manager
- Have exceptional organizational skills
Qualifications/ Education
- Need to be highly solution oriented with excellent problem-solving and customer service skills
- Be an energetic and outgoing person who thrives in a high energy team environment
- Previous supervisory experience
- Prior experience working in marketing/promotions within the same/similar industry preferred
- 4-year college degree preferred or equivalent education
- Valid driver’s license with clean driving record
- Advanced skills in Microsoft Office, PromoSuite and social media platforms
- Ability to stand for multiple hours and lift/move 40-pound objects
Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Company discounts
- Pet Insurance
- Time off for volunteering
- And much more…
About Us
Townsquare is a community-focused digital media, digital marketing solutions and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing web sites, search engine optimization, social platforms and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com and Loudwire.com.
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.
Townsquare Media
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