Greene King is the country’s leading pub company and Brewer, first established in 1799. At Greene King it’s not just pints that we want you to pour, we want people who can share our purpose and Pour Happiness into Lives. We are on a transformational journey for both customers and colleagues which will make us the pride of British hospitality. With over 40,000 people working across our 1,600 pubs, our breweries and two support centres, a career at Greene King has no limits.
PR Manager
If you are an enthusiastic PR manager with a passion for the hospitality industry, its guests and the experiences created and enjoyed in our pubs then we want to hear from you!
With a passion for story-telling, you’ll uncover unique stories in this incredible industry, spot opportunities from a mile away and collaborate with a PR agency to bring them to life! You will be responsible for supporting the proactive PR plan for our Hungry Horse, Chef & Brewer, Farmhouse Inns and Wacky Warehouse brands.
We operate a 50/50 agile working policy between half of your time working from home. Your 2-3 office days will be split between our Burton on Trent office, our agency partner in Manchester or in our pubs in the North and the Midlands.
Key Responsibilities
- Own and deliver a comprehensive PR strategy for each brand; setting clear direction to the team and retained agency on objectives, communications challenges and ensuring the PR plans adhere to the strategy
- Draft and oversee the output of all press material for the division – announcements, press releases, photo-call notices, features, website copy and media packs
- Play an important role on the Press Office 24/7 function providing strong reactive media statements and strategic guidance during business issues/crisis.
- Direct external agencies and ensure they are clear on the strategy, objectives and ambition for the division, conducting quarterly reviews and feedback sessions
- Create detailed periodic and annual reports for senior leadership that clearly demonstrate the value PR activities are adding to the business, as well as ensuring the prompt delivery of comprehensive campaign evaluations that capture key learnings and recommendations
- To work closely with all content and channel owners to ensure through-the-line activity is activated effectively, especially with social media to ensure we maximise owned and earned media opportunities
- Develop key relationships within the commercial team – food, drink, insight to ensure campaigns are maximised and a collaborative approach is optimised
About You
- Experience working in a PR Manager role for a customer facing company!
- Passionate about the hospitality industry!
- A strong communicator that can adapt for audiences of varying degrees of knowledge
- Proactive with strong planning, organisational and prioritisation skills
- Proactive with strong planning, organisational and prioritisation skills
- Strong written and oral English language skills – able to write clearly, effectively and succinctly and able to transform technical content into understandable, concise copy
What you can expect from us?
- Competitive salary and pension contribution scheme
- Private Medical insurance
- Discounted Health Screening
- Option to purchase discounted Dental Insurance
- Life Assurance
- 33% discount for you on food and drinks across all our managed sites and 15% for your friends and family
- 50% discount for you at Greene King Hotels/Inns and 25% discount for your friends and family
- Access to company perks portal for regular retailer discounts
- 33 days holiday (including bank holidays) and the opportunity to buy 5 additional days
- Free onsite parking
- An employee health, wellbeing advice and guidance service
- As one of the industry’s leading apprenticeship providers, we can offer training and development at any stage of your career, whatever step you decide to take
Corporate Social Responsibility
We also want to be a positive force for good, having a social purpose that threads through every part of our business, whether it be through caring for the planet, caring for our communities through our hugely successful partnership with Macmillan (raising over 10 million pounds!) or caring for our people, creating life opportunities for all through innovative social mobility programmes. We are on an incredible journey and our goal is to be the pride of British hospitality.
Inclusion and Diversity
At Greene King we’re setting the bar for Inclusion & Diversity. We are on a journey towards Everyday Inclusion where everyone feels welcome, can thrive and truly belong. With external commitments like the Valuable 500, If Not Now, When? and our Calling Time on Racism manifesto, our community partnerships and the support of our 4 internal Employee Led Inclusion Groups we have a clear plan based on education, awareness and activity that’s already making an impact. We value the diversity of our people and are working to increase this, by joining us on this journey you can help us to shape our future inclusive culture.
#LI-SF1 #LI-HYBRID #IDM
Reference Code req10070
Greene King
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