Are you a kid at heart looking to build a career with a leading global children’s toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
Job Description:
What will you work on?
Spin Master is seeking a Director of Brand and Franchise planning, who knows what it takes to build and excite fandoms. As a seasoned Planner, you will bridge the tactical-side of Communications Planning and the insights-side of Brand Planning to yield remarkable work for our internal franchise stakeholders. Reporting to the VP Brand Planning and Communication Planning, you will utilize Spin Master’s data and insights to provide the unique voice of the consumer in business and integrated marketing plans. You will translate business briefs into clear, motivating creative briefs for our creative team as well as design strategic frameworks needed for Global planning presentations as it relates to our franchise brands. You will work closely with the Entertainment Team to develop well-considered plans that clearly deliver against our consumer and audience needs. needs. You will help to carefully craft brand positionings and foundations to ensure strong go-to-market strategies.
How will you create impact?
- Craft strategic global brand positioning foundations on franchise brands and be a partner to Creative Directors in bringing our campaigns to life while helping to define and shape Spin Master’s internal brands and positioning as needed
- Translate and shape business and creative briefs, defining what they need, and ensuring our plans deliver against objectives
- Shape playbook narratives in collaboration with Comms Planners to deliver strong franchise plans that look holistically at all aspects of the brand (Toy, Entertainment, and Digital)
- Work closely with Research and Insights team to help ensure that we’re on top of the latest in consumer research and asking the right questions along the way and work closely with several functions teams to create more strategic plans that deliver a Consumer First approach that over time that unlock stronger sales
- Collaborate on consumer journeys that help provide integrated content solutions along with a clear through-line that rationalizes how and why our solutions work
- Distill data and findings into clear actionable consumer insights for our brands and products
- Write the narrative and presentations for on-going business needs and arm business and brand owners with a solid understanding of long-range trends affecting consumer behavior
How will you fit into the team?
- A modern pop culture anthropologist who can author a killer brief and has passion for kid’s entertainment
- Ability to operate independently while demonstrating strong problem-solving, presentation, and communication (both written and verbal), skills
What are your skills and experience?
- At least 8 years of experience and incredible proven impact working in advertising, digital platforms, or related fields
- Solid Creative agency experience developing both traditional and digital work in the strategy or planning department
- Expertise in various dimensions of strategic planning: with specific expertise in brand planning (brand foundations and consumer insight) and strong communications planning acumen (integrated connections planning that defines the role and connection of each element)
- Comfortable using data sources from Ipsos to Google to Concept testing
#LI-Hybrid
#Spinmasterishiring
#ZR
What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
- Growth and Career Opportunities
- Flexible Work Hours
- Innovation, Collaboration and Fun
- Comprehensive Benefits
- Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at TAinquiries@spinmaster.com or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.
Spin Master Ltd
Related jobs:
Asian Talent for National Fall Campaign
Job Description
A national product brand is casting Asian talent for a paid Fall 2026 advertising campaign. This commercial opportunity is open to men and women who can bring authenticity and confidence to a national marketing campaign. Local talent in the Atlanta area is encouraged to apply for this high-paying project.
Job Responsibilities
- Appear in a national advertising campaign.
- Follow direction from the creative and production teams.
- Attend a wardrobe fitting before filming.
- Deliver a natural and engaging on-camera presence.
Requirements
- Asian men and women.
- Ages 24–40.
- Must be local to Atlanta, Georgia or within a two-hour driving distance.
- Available for both the fitting and filming.
Compensation
- $1,500.
Men to Portray Orphanage Administrators for Feature Film
Job Description
A feature film is seeking men to portray administrators at a boys’ orphanage in a period scene. This director-selected role is open to performers of all ethnicities who can bring authenticity and professionalism to a historical setting. This is a paid opportunity for talent interested in working on a feature film production.
Job Responsibilities
- Portray an orphanage administrator in a period scene.
- Follow direction from the director and production team.
- Maintain the look and behavior appropriate for the historical setting.
- Participate in a wardrobe fitting before filming.
Requirements
- Men, ages 25 and older.
- Open to all ethnicities.
- Able to portray a period-appropriate character.
- Available for both the wardrobe fitting and filming.
Compensation
- Filming: $196 for 12 hours.
- Wardrobe fitting: $50.
Medical Examiner – Feature Film Role
Job Description
A feature film is casting men and women to portray a medical examiner in a dramatic production. This paid role is open to performers of all ethnicities who can portray a professional medical character on screen.
Job Responsibilities
- Portray a medical examiner in a feature film.
- Follow production direction during filming.
- Deliver a believable professional performance.
Requirements
- Male or female.
- Open to all ethnicities.
- Able to work in the Knoxville, Tennessee area.
Compensation
- $125 per day.
Neighbor – Feature Film Role
Job Description
A feature film is casting men and women to portray neighbors in a featured scene. This opportunity is open to performers of all ethnicities who can naturally fit into a residential setting.
Job Responsibilities
- Portray a neighborhood resident in a feature film.
- Follow direction from the production team.
- Help create a realistic background environment.
Requirements
- Male or female.
- Open to all ethnicities.
- Able to work in the Knoxville, Tennessee area.
Compensation
- $125 per day.
CSI Officer – Feature Film Role
Job Description
A feature film is seeking men and women to portray CSI officers in dramatic scenes. This paid background opportunity is ideal for performers who can convincingly portray crime scene investigators on camera.
Job Responsibilities
- Portray a CSI officer in a feature film.
- Follow on-set direction during crime scene sequences.
- Maintain continuity throughout filming.
Requirements
- Male or female.
- Open to all ethnicities.
- Able to work in the Knoxville, Tennessee area.
Compensation
- $125 per day.
Detective – Feature Film Role
Job Description
A feature film is seeking a male actor to portray a detective in a featured scene. This paid role is open to performers of all ethnicities who can bring authenticity and professionalism to a law enforcement character.
Job Responsibilities
- Portray a detective in a feature film.
- Take direction from the production team.
- Deliver a realistic on-screen performance.
Requirements
- Male.
- Open to all ethnicities.
- Able to work in the Knoxville, Tennessee area.
Compensation
- $125 per day.
Melvin’s Ex-Girlfriend – Feature Film Role
Job Description
A feature film is casting a Black female actor to portray Melvin’s ex-girlfriend in a dramatic role. This featured opportunity is ideal for performers who are comfortable with emotionally intense scenes involving scripted violence and murder-related content.
Job Responsibilities
- Portray Melvin’s ex-girlfriend in a featured scene.
- Perform scripted dramatic material involving violence-related content.
- Follow direction from the production team.
- Deliver an authentic and emotionally believable performance.
Requirements
- Black female.
- 30s.
- Must be comfortable with scripted violence and murder-related content.
- Able to work in the Knoxville, Tennessee area.
Compensation
- $150 per day.
- Hotel accommodations provided.
Feature Film Background Actors
Job Description
A feature film is seeking background actors for a variety of roles in Nashville, Tennessee. Casting is open to men, women, and children of all backgrounds to portray everyday locals, business owners, families, drivers, musicians, bartenders, and other authentic community members. This is a great opportunity for local talent to gain on-set experience while working on a professional feature film.
Job Responsibilities
- Portray a featured background character in a feature film.
- Perform naturally in scenes while following direction from the production team.
- Maintain continuity and professionalism throughout filming.
- Be available for a full day of production if selected.
Requirements
- Local hires in the Nashville, Tennessee area only.
- Men, women, and children are encouraged to apply.
- Seeking a variety of authentic character types, including:
- Nashville pedestrians and passersby
- Young men
- Mothers with children
- Children
- Individuals able to portray people facing difficult circumstances
- Nuns or community volunteer types
- Souvenir shop owners
- Drivers comfortable driving on camera
- Bartenders
- Country choir members
- Musicians and singer-songwriter types
- Country bar patrons
- Must have full-day availability if selected.
Compensation
- $100 for 8 hours.
- Overtime paid after 8 hours, when applicable.
Bank Commercial Speaking Roles
Job Description
A paid bank commercial is casting men and women for speaking roles portraying bank employees. This non-union commercial is looking for professional, business-minded talent with a polished appearance to bring authenticity to the campaign. Local actors in the Pittsburgh area are encouraged to apply for this high-paying commercial opportunity.
Job Responsibilities
- Portray a bank employee in a speaking role for a commercial.
- Deliver dialogue naturally and professionally.
- Follow direction from the production team during filming.
- Maintain a polished, business-professional appearance on set.
Requirements
- Men and women, ages 30–60.
- All ethnicities are encouraged to apply.
- Must have a professional business look suitable for a bank employee.
- Must be local to the Pittsburgh, Pennsylvania area with reliable transportation.
- Previous acting experience is a plus.
- Must be available to complete a self-tape audition if selected for the next stage of casting.
Compensation
- $1,440.
Feature Film Background Actors
Job Description
A feature film is now casting kids and adults to portray students, courtroom attendees, patrons, and other background characters. This paid background acting opportunity is open to performers interested in gaining on-set experience while working on a professional film production in Atlanta.
Job Responsibilities
- Portray students, courtroom attendees, patrons, or other background characters.
- Follow direction from the production team during filming.
- Maintain continuity and professionalism on set.
- Be available for the assigned filming schedule.
Requirements
- Kids and adults are welcome to apply.
- Comfortable performing in a background acting role.
- Able to work in Atlanta, Georgia.
- Reliable, punctual, and able to follow on-set instructions.
Compensation
- $140 for 10 hours.
Female Bodybuilders for Feature Film
Job Description
A feature film is seeking female bodybuilders for featured background and body double opportunities in Atlanta. This paid casting call is ideal for athletic performers with a strong physique who are interested in working on a professional film production. Selected talent will appear in featured scenes and may also be considered for body double work.
Job Responsibilities
- Portray a featured female bodybuilder in a feature film.
- Perform as featured background talent or a body double as needed.
- Follow on-set direction from the production team.
- Maintain a professional attitude throughout filming.
Requirements
- Female talent.
- Ages 18 and older.
- Must have a bodybuilder or highly muscular physique.
- Comfortable working as featured background or a body double.
- Able to work in Atlanta, Georgia.
Compensation
- $550 per day.
Massanutten Resort Commercial Talent
Job Description
A paid commercial production is seeking authentic talent for a Massanutten Resort campaign filming across multiple locations. Casting is open to individuals, couples, and families who embody an active, healthy lifestyle and can bring genuine energy to lifestyle scenes. Talent may be featured in pickleball, farmers market, family home, and fall festival settings for digital, social media, web, and television advertising.
Job Responsibilities
- Perform naturally in lifestyle scenes for a commercial campaign.
- Participate in activities such as pickleball, visiting a farmers market, or attending a fall festival.
- Portray realistic family members, couples, or friends in everyday settings.
- Follow creative direction while maintaining an authentic on-camera presence.
- Be available for one or more scheduled filming days.
Requirements
- Adults ages 30–40 for parent roles.
- Adults ages 50–65 and 55+ for couple and grandparent roles.
- Children ages 4–7 for family scenes.
- Open to all ethnicities.
- Active, health-conscious, and authentic lifestyle.
- Experience with scene-related activities is preferred.
- Comfortable portraying couples, friends, or family members.
- Real couples, real families, and individual applicants are welcome.
- Must not have previously appeared in a Massanutten Resort production.
Compensation
- $300 for a half-day shoot.
- $750 for a full-day shoot.
- Paid usage for social media, web, digital, and television.
