Social Media Manager, Hairitage by Mindy McKnight

About Maesa

Maesa is the world’s largest independent beauty company, housing numerous, fast growing “it” brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered “commercializing creativity,” making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.

Maesa is looking for a Social Media Manager. In this role you will be responsible for developing and executing overall social media strategy for one of Maesa’s exclusive beauty brands, Hairitage by Mindy McKnight. The Social Media Manager leads and helps execute the social content strategy across channels for the brand, as well as oversees Social Advertising campaigns. You will take part in a cross-channel marketing experience as you lead the social media aspect of the consumer journey for key activations.

This role is reporting to the Senior Manager of Social Media.

Key Responsibilities:

• Create and execute social media strategy and content strategy, campaigns, and partnerships across all social channels to support objectives
• Collaborate with Brand Marketing team in NY and Founder team in Dallas daily on overall strategy and execution
• Creation of ad-hoc / trending content on an as needed basis
• Responsible for developing content calendars for Instagram, TikTok, YouTube, Facebook, and Twitter
• Collaborate with E-Commerce, Marketing and Design teams in NY for content and campaign development that align with overall brand identity, goals and budget
• Ensure the brand voice and identity is carried out across social media channels while driving performance
• Responsible for community management across platforms, ensuring flawless execution of response times and content delivery in an authentic brand voice
• Manage paid social strategy and campaigns against defined KPIs such as driving traffic, engagement, leads and DTC conversions
• Own and manage digital ad budget
• Manage communication with digital agencies for digital media plans, asset needs and ongoing optimizations
• Collaborate with Influencer Marketing team and drive influencer strategy, including campaigns and content needs to drive brand awareness, channel growth and engagement
• Define tactics to drive to Brand.com as well as Retailer.com
• Measure and analyze impact of social media initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions. Create regular reports to share with internal teams and Founder team
• Collaborate with the Customer Service team on social listening and response
• Develop strategies to support product launches and seasonal animations to increase conversions around editorial calendar/brand stories
• Manage advocacy strategy for UGC growth and quality across all social and digital channels
• Establish best practices on how to optimize content (video, imagery, GIF, etc) across channels
• Stay abreast of evolving landscape and bring forth ideas to stay competitive in the social universe
• Identify and propose new, innovative social media campaigns and initiatives in support of key brand moments, events, and milestones
• Mentor and manage direct report(s), fostering professional growth

Requirements / Qualifications:

• Bachelor’s degree in Marketing or related field
• 4+ years of online marketing experience in social media and social content creation
• Proven history developing and managing strategies and campaigns to grow social media audiences and ultimately drive sales for a brand
• Experience managing brand social media accounts across Instagram, Facebook, Twitter, and YouTube.
• Experience in Beauty required
• Experience in hair care a plus, and in particular textured hair care
• Proven experience in managing paid social campaigns
• Experience using social media analytics tools
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of a brand across various types of content
• Excellent communication and presentation skills
• Exceptional eye for visuals and social content relevant for a brand
• Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Open to some travel (some visits to NY office, influencer events, etc.)
• Attention to detail
• Passionate about all things social

Any offer of employment is contingent on providing proof of COVID-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.

Maesa