Position Summary
Proximo Spirits is one of the fastest growing, multi-brand spirits companies in the United States, and leaders in the high growth categories of tequila and Irish whiskey. Proximo Spirits is part of the Jose Cuervo company, headquartered in Mexico.
We are seeking a seasoned integrated PR specialist who will develop, implement and manage Public Relations & Influencer channel plans across Proximo brands – to drive increases in brand awareness, building reputation and equity, and supporting consideration among its varied consumer audiences.
Senior Manager will be part of the Communications team at Proximo, and report into the Group Communications Director. They will work alongside their Paid Media and Experiential colleagues, and partner with the Brand teams to define communication objectives, brief and manage external agencies (PR, Content Integration and Talent/Influencer), and lead full funnel and converged marketing campaigns and activations.
With prior experience in CPG, lifestyle and spirits brands, the Senior Manager position should be expert in creating innovative communication campaigns across the media, influencer and entertainment ecosystem. Capable to both lead teams/projects and collaborate with cross-functional partners, this person will find the right places, people, moments and platforms to tell our brand stories and engage with our target consumers where they are, and with messages and stories relevant and memorable to them.
Proximo Spirits brands that this position will support include Jose Cuervo tequila, the world’s number one tequila brand, Gran Coramino Tequila, a partnership with Kevin Hart, Bushmills Irish Whiskey from the world’s oldest whiskey distillery, Pendleton Whisky, outdoor enthusiast whisky TINCUP, and our ultra-premium distillery and hospitality brands Great Jones Distilling Co. in Manhattan, and Stranahan’s American Single Malt from Colorado.
Role & Responsibilities
- Ensure the effective execution of Proximo brand communications through impactful PR and Influencer strategies that drive the visibility, growth and profitability of Proximo brands
- Execute marketing campaigns that move with the speed of culture in order to remain connected & relevant with consumers and their passion points
- Identify new influencer strategies that position Proximo brands at the leading edge of the market to deliver content to consumers in new & compelling ways.
- Manage a multi-million-dollar budget to support multi-channel campaigns, and use passion for beverage spirits, and the lifestyle areas they operate in, to grow awareness of our brands with various media and culture targets.
- Motivate and lead our PR & Influencer agencies to create high performing media strategies that increases consumer reach and continuously improves brand equity
- Identify innovative approaches to enhancing brand image through paid and earned strategies, leveraging technology and creative best practice to deliver content that drives measurable talk-ability, engagement and conversion
- Coach and oversee the PR Manager to develop capabilities and the brand PR strategies that they lead
- Brief, train and develop internal spokespeople and the messages they deliver, as well as external talent we hire to endorse our brands. Internal spokespeople include CEO, Head of Marketing, Master Distillers and Blenders for our brands, Brand ambassadors.
- Partner with Group Communications Director on long-term brand positioning and curation of reputation with consumers, understanding each brand’s heritage, product RTBs and role in culture to provide guidance and counsel to brand teams across projects and annual brand plans
- Lead brand activations in-market, acting as overall decision-maker and person accountable for success of PR events, media trips and sponsor activations.
Key Competencies
- Strategic Thinking & Business Acumen – Considers the strategic direction of Proximo brands and their objectives during day-to-day execution and decision making. Demonstrates knowledge of market and competition. Consider the future implications of a decision’s impact; this may involve the creation of new approaches to proactively or reactively address an opportunity and/or concern.
- Innovation–Displays original thinking and creativity for PR campaigns; Tailor messaging and content to reach target audiences, with a focus on operating at the leading edge of consumer preferences; Presents ideas and information in a manner that gets others’ attention.
- Cultural Awareness–Has finger on the pulse of culture, and demonstrates a keen awareness of cultural and consumer trends driving preference with Gen-Z and Millennial populations. Is experienced in marketing to multicultural consumer groups.
- Planning/Prioritization— Manage multiple, often competing priorities simultaneously and reprioritize based on impact, risk and value to Proximo business goals
Key Relationships
- Internal- Marketing & Communication team, Distillery teams, Legal & Sales
- External- Agency Partners: PR/Influencer/Entertainment and Talent , Celebrity and influencer ambassadors, and their agent teams
Knowledge and Experience
- 10+ years PR experience in consumer goods, lifestyle and/or spirits sector, with strong ability to activate integrated campaigns across media, talent and influencer at a national and local level
- Understand and have a passion for collaboration within the entertainment and sports landscape, including managing artist and celebrity campaigns, developing music and sports sponsorship amplifications, and integrations within popular content.
- Creative, conceptual and imaginative, yet practical to solve day-to-day problems.
- Demonstrate ability to thrive in an entrepreneurial, fast paced and dynamic environment.
- Solid experience working with influencers to create buzz and extend traditional PR tactics
- Ability to set agency KPIs and approve budgets for brand teams
- Exceptional writing and editing skills, with experience in drafting communication plans
- Experience in crisis communications and development of risk scenario planning, including message development and stakeholder management
- Experience coaching company and third-party spokespeople through message training and 1:1 media interviews.
- People management experience with reporting personnel.
- Experience in persuasive presentations to key internal stakeholders, proficient use of PowerPoint and Word
Proximo Spirits
Related jobs:
Sgt. Harry for True Crime TV Series
Job Description
A true crime television series is casting a featured male role to portray Sgt. Harry in a crime scene reenactment. This role involves portraying a first responder handling critical moments during an investigation, making it ideal for actors who can bring authority and realism to screen.
Job Responsibilities
- Portray a police sergeant in a crime scene reenactment
- Perform actions such as assessing the victim and assisting witnesses
- Follow direction to accurately depict law enforcement procedures
- Maintain professionalism and continuity during filming
Requirements
- White male, ages 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type and hair/facial hair style preferred
- Comfortable performing in dramatic and procedural scenes
- Strong on-camera presence and ability to take direction
Compensation
- $125 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Det. Dreller for True Crime TV Series
Job Description
A true crime television series is casting a featured male role to portray Detective Dreller in investigative reenactment scenes. This role focuses on portraying law enforcement in detailed crime-solving sequences, offering actors the opportunity to bring authority and realism to screen.
Job Responsibilities
- Portray a detective in multiple investigation scenes
- Participate in reenactments involving crime analysis and interviews
- Follow direction to accurately represent real-life procedures
- Maintain consistency and professionalism throughout filming
Requirements
- White male, ages 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Preferred look: shaved/bald head or goatee/scruffy beard
- Strong on-camera presence and ability to take direction
- Comfortable performing in true crime reenactments
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Detective Slack for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray Detective Slack in investigative reenactment scenes. This role focuses on bringing realism and authority to crime-solving sequences, making it a great opportunity for actors with strong presence and attention to detail.
Job Responsibilities
- Portray a detective in investigative reenactment scenes
- Participate in scenes involving crime analysis and interviews
- Follow direction to accurately represent real-life procedures
- Maintain professionalism and consistency on set
Requirements
- White female, late 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type with shoulder-length hair preferred
- Comfortable performing in true crime reenactments
- Strong on-camera presence and ability to take direction
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Louise (Victim’s Daughter) for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray Louise, the victim’s daughter, in emotionally driven reenactment scenes. This role involves multiple scenes that explore grief, tension, and investigation, offering a strong opportunity for actors to showcase dramatic range.
Job Responsibilities
- Portray the victim’s daughter in reenactment scenes
- Perform in emotionally intense situations, including receiving difficult news
- Participate in interview-style scenes with detectives
- Follow direction to accurately reflect real-life events
Requirements
- White female, 50s–60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Reddish hair preferred (can be styled up or down)
- Comfortable performing in dramatic and emotionally heavy scenes
- Professional and able to take direction
Compensation
- $150 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Dottie (Diner Server) for True Crime TV Series
Job Description
A true crime television series is casting a featured female role to portray “Dottie,” a diner server connected to key characters in the story. This role involves both scripted reenactment scenes and interview-style segments, offering a strong opportunity for actors to showcase emotional depth and on-screen presence.
Job Responsibilities
- Portray a diner server in reenactment scenes
- Perform in scenes involving suspenseful and dramatic storytelling
- Participate in interview-style segments with detectives
- Follow direction to accurately reflect real-life events
Requirements
- White female, late 50s–early 60s (or able to portray this age range)
- Should resemble a younger version of the reference (approximately 20 years younger look)
- Similar body type and hairstyle preferred
- Comfortable performing in dramatic and true crime reenactments
- Professional and able to take direction
Compensation
- $125 per day
- Paid featured role in a television series
- Opportunity to gain experience in a true crime production
Coroner for TV Series
Job Description
A true crime television series is casting a male actor to portray a coroner in a reenactment scene. This role involves performing in a procedural setting and contributing to realistic storytelling.
Job Responsibilities
- Portray a coroner in an autopsy scene
- Follow direction to accurately depict procedural actions
- Maintain professionalism in a detailed scene environment
- Support the realism of the reenactment
Requirements
- Male, 50s+
- Clean-cut appearance
- Comfortable performing in procedural or medical-style scenes
- Able to take direction and remain professional
Compensation
- $75 per day
- Paid role in a television production
- Opportunity to gain experience in a reenactment series
Neighbor for TV Series
Job Description
A true crime series is seeking an adult actor to portray a neighbor in a reenactment scene. This role focuses on interacting within a neighborhood setting and contributing to storytelling through natural performance.
Job Responsibilities
- Portray a neighbor in a reenactment scene
- Interact naturally in a neighborhood environment
- Follow direction from the production team
- Maintain continuity during filming
Requirements
- Male or female, adult
- Comfortable performing on camera
- Able to take direction and work in a team setting
- Professional attitude
Compensation
- $75 per day
- Paid acting opportunity
- Experience working on a TV series
Louise’s Husband for TV Series
Job Description
A true crime series is casting a male actor to portray Louise’s husband in emotionally driven reenactment scenes. This role requires the ability to perform in intense and dramatic moments.
Job Responsibilities
- Portray a key character in reenactment scenes
- Perform in emotionally intense situations
- Follow direction from the production team
- Maintain realism and continuity in performance
Requirements
- White male, late 50s to early 60s
- Strong ability to handle emotional and dramatic scenes
- Comfortable performing in reenactments involving sensitive subject matter
- Professional and reliable
Compensation
- $75 per day
- Paid role in a television production
- Opportunity to build acting experience
Store Employee for TV Series
Job Description
A true crime television series is casting a background actor to portray a grocery store employee in a scripted reenactment. This role involves light dialogue and physical movement, making it a great opportunity for performers looking to gain experience in television production.
Job Responsibilities
- Portray a grocery store employee in a reenactment scene
- Perform basic movements such as standing, sitting, kneeling, and walking
- Deliver light dialogue as required
- Follow direction from the production team
Requirements
- Open to all genders and ethnicities
- Comfortable performing light physical actions on camera
- Able to follow direction and perform naturally
- Professional and reliable
Compensation
- $75 per day
- Paid role in a television series
- Opportunity to gain on-set experience
Male and Female Stand-Ins for Feature Film “Scary Movie 6”
Job Description
A major feature film is casting experienced male and female stand-ins for multiple roles in an upcoming production filming in Atlanta. This is a great opportunity to work behind the scenes on a high-profile comedy film, supporting the crew with lighting and camera setups while gaining valuable on-set experience.
Job Responsibilities
- Serve as a stand-in for principal actors during lighting and camera setup
- Match movements, positioning, and timing for scene preparation
- Follow detailed instructions from the production team
- Maintain consistency and professionalism throughout filming
Requirements
- Male and female talent, ages 20s–40s
- Black / African American, multi-racial, Hispanic, or Caucasian
- Female height: 5’2”–5’9”; Male height: 5’11”–6’3”
- Prior stand-in experience preferred
- Able to work long filming hours, including evening or overnight shoots
- Professional, reliable, and able to take direction
Compensation
- $175 guaranteed for 8 hours
- Overtime paid after 8 hours
- Paid stand-in opportunity on a major feature film
- Work alongside experienced industry professionals
Pedestrian Background Actors for Film Project
Job Description
A film production is casting men and women to portray pedestrians in a realistic street scene. This role is perfect for individuals looking to gain on-set experience and be part of a professional production environment.
Job Responsibilities
- Portray pedestrians in background scenes
- Walk, interact, and behave naturally in street settings
- Follow direction from the production team
- Maintain continuity throughout filming
Requirements
- Men and women, ages 18+
- Open to all ethnicities
- Comfortable working on camera in public scene settings
- Able to follow direction and work professionally on set
Compensation
- $182 for a 12-hour day
- $20 gas bump
- Paid background acting opportunity
- On-set experience and networking opportunities
Witness Role for True Crime Series
Job Description
A true crime television series is casting a Black female actor to portray a witness in a dramatic reenactment. This role requires performers to handle emotionally intense scenes in a professional production environment.
Job Responsibilities
- Portray a witness in a true crime reenactment
- Perform in scenes involving scripted dramatic content
- Follow direction to accurately represent real-life events
- Maintain consistency and professionalism on set
Requirements
- Black female, age 30s
- Comfortable with intense and dramatic subject matter
- Strong ability to follow direction and perform naturally
- Professional attitude on set
Compensation
- $125 per day
- Paid role in a television series
- Opportunity to gain experience in a true crime production