Ted Baker

Where does this role fit within Ted’s Team?

Ted Baker are currently looking for a Digital Marketing Manager to work as part of the E-Commerce team based in NYC. Reporting into the VP of E-Commerce, you will take lead on all digital campaigns across various markets. You will create and implement engaging multi-channel campaigns across PPC, Paid Social, Affiliates and Display with the support of agencies and in-house channel managers. and CRM insight and strategy into action. You will deliver a cohesive digital strategy that focuses on driving strong ROI whilst achieving Ted’s acquisition goals. In this role, you will be responsible for balancing budgets and will be pushing the boundaries within the online space.

This role will require in office expectations on Tuesdays, Wednesdays and Thursdays & be supporting the Brooks Brothers & Lucky Brand Canada business.

Main responsibilities

• Manage all digital marketing business drivers: PPC, Affiliates, Paid Social and Display.
• Budget management and performance forecasting across various markets to drive cost effective and quality demand achieving acquisition and ROI targets.
• Constantly measuring media effectiveness and contribution to growth.
• Strategically plan, create, edit and publish engaging content across all digital platforms.
• Work alongside Merchandising and wider Marketing teams to ensure consistent messaging
• Implement usage of a new machine learning attribution model to improve efficiency of the campaigns in your markets
• Provide recommendations based on the analysis of digital marketing and eCommerce initiatives to improve customer experiences, and increase transactions and customer loyalty.
• Drive Ted forward within the digital marketing space getting buy-in from key stakeholders within the business to trial new opportunities suitable for our target market.
• Liaise heavily with key search engines, social platforms and other partners to ensure Ted is at the forefront of innovation.
• In-depth knowledge of SEO and ability work with VP of E-commerce to maximize efficiencies
• Driving a qualitative CRM customer acquisition strategy, supported by vendors and tools such as and retail ePOS systems
• Creation and set-up of automated trigger campaigns – such as Welcome, Basket Abandonment, Lapsed – to drive customer revenue
• Supporting the creation of BAU trading campaign emails across menswear, womenswear and other key categories and markets as needed

Personal traits….

• Strong performance marketing knowledge with a commercial approach
• You embrace the ever-changing digital environment
• To be able to demonstrate success in achieving aggressive targets
• Ability to create innovative and drive actionable ideas
• Strong verbal and written communicational skills
• Adept at presenting data graphically for a non-technical audience
• Minimum Five years digital marketing experience required

Tools of the trade…

• Previous multi channel business is plus
• A self-starter who is a customer-obsessed, detail-oriented, and an enthusiastic team player.
• Strong background working in digital/performance marketing managing budgets, preferably within a fashion retail environment.
• Experience in planning and actioning complex, multi-channel marketing programs across our key channels (paid search, paid social and affiliates), utilizing appropriate techniques and tools to ensure and measure success.
• Excellent stakeholder management skills.
• Established analytical skills and experience managing to ROI targets.
• Understands product feeds that power shopping engines
• Previous klaviyo and shopify experience preferred

Benefits

At Ted we offer a range of benefits to keep you well, including competitive medical, dental, vision plan options at little to no cost to you and paid time off inclusive of vacation, personal, and sick day. We want you to share in Ted’s success and will be eligible to participate in a discretionary year end bonus. And for your longer-term financial wellbeing we’ll match up to 5% of your 401k contributions We have a fantastic team discount scheme offering you a 60% employee discount and a friends and family discount scheme.

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

Ted Baker

TED’S MISSION STATEMENT

Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’

WHERE DOES THIS ROLE FIT WITHIN TED’S TEAM?

The role of Ted’ Influencer & Community executive is to support the wider community team by helping to manage the day to day running of the community strategy via the organic social media channels and take responsibility for implementing a wider influencer advocacy activity that deliver the global brand vision for Ted Baker. Our community strategy is deeply connected and integrated into our global marketing plan. We believe our community is our most powerful media, reflecting our values and acting as a representative of our meaning and voice. Ted’s Influencer & Community Executive will help to increase the brands presence and enhance sales by assisting the implementation of forward-thinking social strategy in line with the brand’s marketing calendar.

Reporting to: Social Media & Community Manager

MAIN RESPONSIBILITIES

• Helping to identify and build relationships with brand appropriate influencers, talent and partners

• Supporting in the planning and delivery of VIP, Celebrity, Influencer, Talent Management and community strategies

• Event planning and coordination for influencers and talent

• Evaluating influencer marketing campaigns, partnerships and collaborations against KPIs

• Responsible for the day to day management of our community via our social media platforms. Support social media team to execute influencer content across all channels using various social media scheduling tools.

• Support in the planning and execution of campaign and product launches in a social first manner regarding all influencer led content

• Report on success of campaigns and content, suggest recommendations for improvement

• Liaise with the creative team to ensure specific influencer content is created when necessary within campaigns

• Build great relationships across the business including buying, merchandising, digital, and marketing to ensure all product, trade and design messages are relevant and timely to support the whole community strategy

• Work closely with the PR, Community & Social Media team to align all on UGC content to support seasonal campaigns and amplify the Ted Baker community

• Head-up the internal Ted Baker advocacy program across HQ & store staff to elevate brand awareness internally and externally via social media platforms, as part of a wider community strategy

TOOLS OF THE TRADE

• Previous experience social media influencers, preferably within a fashion brand across women’s and men’s

• Established contracts within the fashion/lifestyle industry

• A professional qualification i.e. degree, national diploma or HND

• Creativity and ability to write copy

• Experience with Canva, Miro or the Adobe Creative Suite

• A natural curiosity and love for the fashion industry, keeping up to date with the latest social trends and opportunities

• Ability to capture video and still content on the go, for channels such as Instagram Stories.

• Proven budget management and negotiating skills with influencers and agencies

• Robust knowledge of social media platforms and an interest in keeping up to date with changing social media trends

PERSONAL TRAITS

• Creative by nature

• Naturally curious

• Dynamism and ambition

• Proactive attitude.

• Excellent communication and people skills.

• Cool head under fire as the projects will come thick and fast

TED’S VALUES…

AUTHENTIC We have the freedom to be our ‘best self’, being true to ourselves and others

KIND We try to do the right thing: for each other, our communities, our planet and for Ted

CURIOUS We are hungry to explore, innovate and think differently

COURAGEOUS We have the confidence to be brave, have fun and discover the unexpected

INCLUSIVE We embrace and respect individuality and celebrate difference & diversity

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

Ted Baker