St. John Knits

POSITION SUMMARY STATEMENT

The Social Media Coordinator is responsible for creating a disruptive and effective social media strategy and execution for the St. John brand. We’re looking for a digital native who will play a pivotal role in the development and execution of our content strategy. This person will be responsible for social campaigns from start to finish – from strategy, creative development, flight planning and reporting.

The ideal candidate has experience in digital, loves all things social, has a relentless curiosity and keen attention to detail.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work closely with the VP Marketing to define the social media strategy for St John with strong emphasis on Instagram.
• Execute and manage St. John’s social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.
• Lead amplification strategies, identifying and presenting ways to drive media value in social channels.
• Develop and oversee influencer and KOL strategic plans ensuring maximum impact to the brand and brand channels.
• Develop social media strategy, calendars and campaigns that help to achieve corporate marketing goals.
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Create methods for rapid growth of Instagram followers and increased engagement.
• Responsible for brief, communication plan and reporting.
• Manage content calendars, identifying relevant opportunities and maintaining creative strategy through posting on social channels, Instagram feed and stories, Facebook, YouTube, Tik Tok, Pinterest and LinkedIn.
• Take initiative in the creation and build-out of content creation.
• Collaborate with creative team to build and post content, utilizing technology and trend.
• Monitor the company’s social media accounts and offer constructive interaction with users.
• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly, and quarterly reports, and regular capture of social media data.
• Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
• Accountable for driving overall social media performance, including but not limited to social media followers, community management, social media engagement, influencer marketing revenue lift, and campaign performance.
• Facilitate online conversations with customers and respond to queries
• Stay on top of digital industry trends, applications, channels, strategy and news
• Research audience preferences and discover current trends
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. This includes occasional travel.
• Effectively use social listening and analytics tools, glean insight from output and translate insights into meaningful actionable recommendations.
• Manage day-to-day relationship with external reporting partners and agencies as necessary
• Make the Brand’s investments work hard, ensuring budgets and timelines are met

SUPERVISORY RESPONSIBILITIES

• This role has no direct reports.

ORGANIZATIONAL RELATIONSHIPS

• Interacts with all levels throughout organization including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position.

Competencies:

• Ability to independently lead social media campaigns on a global level.
• Proven ability to influence and communicate effectively with senior executives.
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
• Must provide examples of developing and executing on social media strategies to grow audiences and deliver on engagement metrics.
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
• Knowledge of paid media to drive impact across the marketing funnel
• Ability to collaborate effectively with internal stakeholders and external agencies/partners/talent.
• Creative thinker with passion for developing and delivering big ideas for our customers.
• Thinks strategically, but stays on top of tactical execution.
• Extreme attention to detail with relentlessly high standards.
• Innate willingness to roll up your sleeves.
• Exceptional verbal and written skills.

Skills/Education/Experience:

• 2+ years of experience leading social media strategies for Luxury brands
• Bachelor’s degree
• Social media fluent. You know the relevant platforms and what’s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Experience working with influencers and KOLs to build strong brand partnerships and content
• Experience with the China Market and WeChat in the context of Fashion Luxury a plus
• Experience working in a fashion company with proven ability to bring “collection/product stories” to life through compelling content & influencer strategies

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms

Must be able to lift, move and carry up to 20 pounds

St. John Knits

POSITION SUMMARY STATEMENT

The Social Media Coordinator is responsible for creating a disruptive and effective social media strategy and execution for the St. John brand. We’re looking for a digital native who will play a pivotal role in the development and execution of our content strategy. This person will be responsible for social campaigns from start to finish – from strategy, creative development, flight planning and reporting.

The ideal candidate has experience in digital, loves all things social, has a relentless curiosity and keen attention to detail.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work closely with the VP to define the social media strategy for St John with strong emphasis on Instagram.
• Execute and manage St. John’s social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.
• Lead amplification strategies, identifying and presenting ways to drive media value in social channels.
• Develop and oversee influencer and KOL strategic plans ensuring maximum impact to the brand and brand channels.
• Develop social media strategy, calendars and campaigns that help to achieve corporate marketing goals.
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Create methods for rapid growth of Instagram followers and increased engagement.
• Responsible for brief, communication plan and reporting.
• Manage content calendars, identifying relevant opportunities and maintaining creative strategy through posting on social channels, Instagram feed and stories, Facebook, YouTube, Tik Tok, Pinterest and LinkedIn.
• Take initiative in the creation and build-out of content creation.
• Collaborate with creative team to build and post content, utilizing technology and trend.
• Monitor the company’s social media accounts and offer constructive interaction with users.
• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly, and quarterly reports, and regular capture of social media data.
• Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
• Accountable for driving overall social media performance, including but not limited to social media followers, community management, social media engagement, influencer marketing revenue lift, and campaign performance.
• Facilitate online conversations with customers and respond to queries
• Stay on top of digital industry trends, applications, channels, strategy and news
• Research audience preferences and discover current trends
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. This includes occasional travel.
• Effectively use social listening and analytics tools, glean insight from output and translate insights into meaningful actionable recommendations.
• Manage day-to-day relationship with external reporting partners and agencies as necessary
• Make the Brand’s investments work hard, ensuring budgets and timelines are met

SUPERVISORY RESPONSIBILITIES

• This role has no direct reports.

ORGANIZATIONAL RELATIONSHIPS

• Interacts with all levels throughout organization including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position.

Competencies:

• Ability to independently lead social media campaigns on a global level.
• Proven ability to influence and communicate effectively with senior executives.
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
• Must provide examples of developing and executing on social media strategies to grow audiences and deliver on engagement metrics.
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
• Knowledge of paid media to drive impact across the marketing funnel
• Ability to collaborate effectively with internal stakeholders and external agencies/partners/talent.
• Creative thinker with passion for developing and delivering big ideas for our customers.
• Thinks strategically, but stays on top of tactical execution.
• Extreme attention to detail with relentlessly high standards.
• Innate willingness to roll up your sleeves.
• Exceptional verbal and written skills.

Skills/Education/Experience:

• 2+ years of experience leading social media strategies for Luxury brands
• Bachelor’s degree
• Social media fluent. You know the relevant platforms and what’s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Experience working with influencers and KOLs to build strong brand partnerships and content
• Experience with the China Market and WeChat in the context of Fashion Luxury a plus
• Experience working in a fashion company with proven ability to bring “collection/product stories” to life through compelling content & influencer strategies

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms

Must be able to lift, move and carry up to 20 pounds

St. John Knits

POSITION SUMMARY STATEMENT

The PR & Communications Manager position supports all duties related to cultivating national and global brand awareness through editorial, VIP, influencer relationships, events and strategies. This role reports directly to the Senior Director, Global PR & Brand Partnerships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Works on day-to-day responsibilities continuously communicating progress and updates in all relevant areas.

• Oversees all shipping for editorial, VIP and influencer requests as well as gifting projects.

• Maintains tracking of placements, credits, clippings.

• Manages all databases, media blast lists, gifting tracker, budget tracker, etc.

• Cross functional partnership with NY-based PR agency to drive brand awareness & cultural impact managing their day-to-day timeline.

• Point of contact for internal and external initiatives regarding orders and talent.

• Works closely with the Fashion Office and manages the PR closet to ensure samples are returned and tracked in a timely manner, or works with Loss Prevention for old/damaged items.

• Manages duplicate sample orders and PR stock orders through our internal programs for seasonal orders, special requests and working with the warehouse on any special requests for shipping/receiving.

• Organizes the shared Drive, ensuring all press and creative assets are saved among other items.

• Implements data driven, creative celebrity & influencer strategies to support key brand messaging while collaborating with internal teams to execute results, analytics and business reporting/presentations.

• Ongoing cross functional partnership with Marketing/Ecommerce/Wholesale/Retail to drive and deliver commercial objectives.

• Compiles & distributes daily and monthly PR reports to Global team.

• Supports with all corporate and talent related press releases.

• Manages PR events while also supporting Retails Opps with regional client events and possible press opportunities.

• Acts as an ambassador for ST. JOHN, maintains and elevates key talent, influencer relationships, including direct, personal celebrity/influencer relations as well as agents, management, stylist & talent associated media/editorial relationships.

• Continuously maintains and monitors large red-carpet events, festivals, and misc opportunities with a knowledge of talent and influencers

• Manages PR benchmarking, as needed

SUPERVISORY RESPONSIBILITIES

• This role does not have any direct reports

ORGANIZATIONAL RELATIONSHIPS

• Interacts with all levels throughout organization, including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual need in order to successfully perform the duties and responsibilities of the position.

Competencies:

• Strong network in fashion, public relations, digital influencers and celebrity dressing/stylists.

• Pursues everything with energy, drive, and a need to finish; willingness to roll up your sleeves and seldom gives up before finishing, especially in the face of resistance or setbacks.

• Ability to collaborate effectively and relates well to all individuals, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact.

• Drive for results as a creative thinker with passion for developing and delivering big, unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

• Strong time management and organizational skills; pride in executional excellence

• Meticulous attention to detail with relentlessly high standards

• Learns quickly when facing new challenges; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

• Effectively embraces and navigates change; ability to pivot and multitask prioritizing accordingly

• Exceptional verbal and written skills

Skills/Education/Experience:

• 4+ years of luxury brand PR experience, ideally in fashion

• Strong track record of results

• Bachelor’s degree in Communications/related field, or equivalent work experience

• Strong network of PR relationships and engaged in the industry

•Proven experience in developing and executing influencer strategy and results for global luxury brands

• Strong knowledge in Microsoft Office programs and Adobe

• Data driven, creative and strategic thinker

• A self-starter with an agile entrepreneurial spirit

• Exceptional communicator, influencer and writer

• Excellent organizational skills and detail-orientated

• Ability to multi-task under tight deadlines and have a strong sense of urgency

• Team player with a positive ‘can do’ attitude

• Experience within the greater China market and social media fluent is a plus

St. John Knits