The Legacy Companies

DIRECTOR OF CUSTOMER ACQUISITION & CONVERSION (Social Media – Email – PPC)

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

This critical role will lead the development and implementation of all paid media, social media acquisition channels, influencer search – engagement and growth, analytics, tools/tech, and operations utilized for driving growth through digital acquisition channels. This person will be responsible for managing ad spend and performance forecasting and will work closely with the E-commerce, Marketing, Sales, and Finance teams to ensure top and bottom-line growth. To succeed in this role, you’ll need to be extremely well versed in digital marketing, conversion optimization, data-driven, have exceptional analytical skills, be a strong communicator with the ability to present learnings, and have a go-getter attitude.

What you’ll do in this role

• Be obsessed with driving growth through innovative and efficient marketing performance.
• Manage all online media, including SEM, paid social, podcasts, e-mail, and other digital acquisition channels
• Work with E-commerce lead to assess and optimize engagement and move towards a customer journey-based re-engagement program
• Collaborate with the e-commerce team to identify and implement solutions to improve conversion across DTC channels, Amazon, and Omni retailers.
• Integrate closely with the brand marketing team to optimize all efforts across channels and drive top-line growth
• Manage budgeting process for customer acquisition, including forecasting and ROI assessments
• Work closely with larger marketing and brand team to integrate above-the-line strategies with media and CRM efforts.
• Manage full-time customer acquisition team as well as media agencies
• Support the SEO (Search Engine Optimization) content strategy in partnership with Search Marketing and technical product management teams.
• Support the development of capabilities to improve Shopify site management and ensure compliance.
• Act as a subject matter expert in Digital Marketing for the Prospect Onsite channel.
• Ability to adapt to fast-paced priorities as they shift in partnership with key stakeholders
• Establish a team to manage digital acquisition across multiple divisions and several key brands in the appliances categories.

We’re looking for

• 7+ years of experience in customer acquisition roles related to DTC, Amazon and Omnichannel E-commerce
• Experience managing annual media budgets
• Expert at managing inventory through TikTok, Facebook, Instagram, Pinterest, Snapchat, and other paid social platforms
• Extensive experience managing PPC platforms, developing high-converting campaigns delivering strong ROAS/ACos (Google Ads, Facebook, Instagram, TikTok, Walmart, Wayfair, and others)
• Heavy experience managing and optimizing SEM and Shopping campaigns
• Extensive experience building relationships with influencers and familiarity with influencer search and management tools.
• Experience building the performance marketing function (team, process, tools) of at least
• Deep understanding and practical experience in planning global, regional, and localized campaigns, including emerging markets.
• Deep understanding of programmatic media buying and experience with paid social media platforms.
• Skilled in audience insights, segmentation, persona targeting and integrating propensity models.
• Experience in analyzing and reporting on digital media performance to a range of audiences, including marketing counterparts and business stakeholders.
• Extensive team management skills, including career development and coaching.
• Experience partnering cross-functionally across marketing, internal stakeholders, and agency partners.
• A strong mix of analytical skills and strategic thinking with a demonstrated ability to drive business results.
• Digital marketing experience, including user experience design, A/B and MVT testing, and responsive web design.
• Strong marketing expertise, with proven ability to brief and manage copy and design processes.
• Solid project management and organizational skills, including attention to detail, handling multiple priorities, managing tight timelines, and driving flawless execution.
• Proven ability to build and leverage relationships to influence internal and external partners across multiple work streams.
• Self-starter with demonstrated ability to work independently and through ambiguity.
• Excellent verbal, written, presentation, and interpersonal communication skills.
• Ability to work in a fast-paced, constantly evolving environment—experience working in Agile a plus.

Additional requirements

• BA or BS degree preferred
• Equal parts strategic thinker and hands-on” do-er” and builder
• Experience with financial/budget forecasting and ROI assessment/tracking
• Excellent time management and communication skills
• People management experience
• Experience working in a cross-functional role/organization
• A fun, flexible demeanor with a desire to be a part of a winning team
• The willingness & desire to put in the effort and time to scale the business

The Legacy Companies