Proximo Spirits

Position Summary

The Brand Director – Prepared Cocktails will develop the marketing strategy for new and existing products within the Ready to Drink and Ready to Serve portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Summarize insights, trends, and consumer behaviors into further development of the brand storyline
• Development of line-extensions for the brand – project management of all new packaging, liquid etc.
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
• Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
• Financial Skills: P&L Management (pricing, costs, margins, tax, discounts).
• Relationship Management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
• External: Distributor Partners & Agency Partners: Advertising/Creative/Social Media/PR

Knowledge and Experience

• 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs
• Excellent presentation and communication skills
• Analytical skills- identify the full story and define implications from data analysis
• Forward thinker, who proactively seeks opportunities and proposes solutions.
• Positive attitude and influence.
• Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
• Team oriented player that thrives in a collaborative environment.
• Proficient in Excel, PowerPoint and Word
• Bachelor’s degree in marketing or related field (required); advanced degree (preferred)

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

Position Summary

The Tequila category is on fire and Gran Coramino tequila is the #3 category share driver over the last 52 weeks! Founded in 2022 by world-renowned entertainer, Kevin Hart and 11th generation tequila maker, Juan D. Beckmann Gran Coramino Tequila combines 250 years of tequila-making expertise with relentlessly high standards for quality and dedication to hard work.

Gran Coramino is seeking a rock-star Senior Brand Manager who can develop, lead, and execute brand activations that drive tangible business results for this new-to-world brand. Responsibilities will span across all marketing pillars, including communications, innovation, experiential, commercial and performance tracking. Prior brand marketing experience developing and executing consumer & commercial activations is required. Gran Coramino is a lean team so a willingness to roll up your sleeves and stretch both up and down is critical for this role. Prior alcohol and partnership brand experience is a strong plus!

Are you a strong brand marketer with an eye for performance that’s willing to help build an iconic brand from the ground up? Then apply now!

Primary Responsibilities

• Support brand and strategic planning, including the creation of plans that drive long-term growth.
• Lead a cross-functional team (joint venture partners, agency teams, trade marketing, operations, commercial strategy and internal sales teams) to develop & execute impactful integrated activations, including but not limited to: advertising campaigns, content production, paid & earned media, experiential, on / off premise programs and social media that deliver a strong commercial impact.
• Partner with Trade Marketing, Commercial Strategy and Internal Sales teams to develop best in class commercial programs and tools (e.ge. sell sheets, displays, POS, etc.) to drive activation across all path-to-purchase touchpoints.
• Partner with U.S. and Mexico Based Innovation teams to lead packing, innovation and the NPD process for the brand.
• Performance management, insight development and reporting (Shipments / Depletions, Nielsen, Numerator, NABCA, IWSR, etc.).
• Effectively manage brand budgets to optimize marketing spend and P&L impact.

Key Competencies

• Team Player
• Drive for Results
• Problem Solver
• Flexible / Nimble
• Strong Verbal & Written Communicator
• Sound Judgment
• Analytical
• Finger on the Pulse of Culture

Key Relationships

• Internal: Trade Marketing, Commercial Strategy, PR / Digital, Internal Sales, Distillery Team, Finance, Operations / Customer Service & Consumer Insights
• External: Join Venture Partners, Agencies (Designs/Creative, PR, Media, Social, POS, etc.) & Distributor Partners

Knowledge and Experience

• 7 – 10 years of brand marketing experience in Alcohol or FMCG (Creative or Communication agency experience may be considered). Prior partnership /celebrity brand, tequila or cognac experience is a strong plus!
• Hands on experiencing managing and synthesizing data & insights from industry tools (Nielsen/IRI/VIP/etc.).
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Demonstrated ability to thrive in an entrepreneurial, fast paced and dynamic environment.
• Proven track record of managing marketing budgets, leading marketing agencies, driving NPD and developing sell stories / tools.
• Forward thinker, who proactively seeks opportunities to create a big impact.
• Demonstrated understanding of consumer insights and aligning all strategies to feed these needs.
• BS/BA degree in marketing or related field required (MBA a plus).
• Willingness to roll up sleeves and find solutions.
• Proficient in Excel, PowerPoint and Word.

The salary range for this role is a base salary of $134,400 – $173,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits

Position Summary

The Brand Director will be responsible for developing the marketing strategy for existing and new product variants within assigned portfolio. The scope of the role requires a broad and deep knowledge of all of the basic marketing disciplines including but not limited to; marketing strategy, (pricing/promotion/product placement), agency management, creative leadership, cross-functional team leadership, trade marketing, media engagement, digital marketing, public relations, on-premise & influencer marketing, and innovation/new product development.

Role & Responsibilities

Responsible for managing consumer marketing budget with the following responsibilities:

• Oversee and develop portfolio marketing strategy, ensuring alignment to the broader organization objectives
• Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
• Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
• Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
• Lead strategic brand partnerships (sponsorships and experiential) to develop and deploy consumer and retail programs.
• Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
• Effectively manage brand budgets to optimize marketing spend
• Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
• Invest time into the development of direct reports and identify opportunities for advancement within Proximo
• Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department

Key Competencies

• Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyses market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
• Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
• Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
• Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills

Key Relationships

• Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR
• Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
• External: Distributor Partners, Joint Venture Partners / Talent managers, Agency Partners: Advertising/Creative/Social Media/PR & Sponsorship activation and Experiential

Knowledge and Experience

• BS/BA degree in marketing or related field required (MBA a plus)
• Seven years plus of brand marketing or brand building experience preferably related to the Spirits Industry or FMCG.
• Skilled in developing and activating brand experiential platforms and sponsorships, with proven capability to convert them into consumer engagement and brand sales
• Experience in managing full mix for a dynamic lifestyle brand, with strong understanding of digital consumer engagement.
• Have managed a significant third-party relationship (e.g. brand owner, performing artist, or joint venture)
• A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals.
• Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
• Up-to-date on marketing trends, new media platforms and benchmarking with other industries
• Understanding consumer insights and aligning all strategies to feed these needs.
• Ability to lead and manage projects with cross-functional teams across the company and distributor network.

The salary range for this role is a base salary of $161,300 – $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.

Proximo Spirits