Celebrities are making millions of dollars promoting products on Instagram and this is how they do it.
Actors, models, and talent no longer make the millions of dollars they used to. Nowadays, celebrities have to venture outside of the box to make an extra buck. But, with the invention of social media pages such as Instagram, Twitter and Facebook, celebrities have taken promotion products by storm and people are making millions.
Jessica Simpson signed a $4 million dollar deal to sell Weight Watchers to her fans and folllowers.
Southern belle Jessica Simpson is widely known for her battles with her fluctuating weight, in particular since having two children. In 2011, Weight Watchers signed a $4 million deal with the popstar to become an ambassador and spokeswoman for the brand, to inspire and motivate other mothers and women who are struggling to lose weight after birth, while pregnant with her first daughter. Now you just need to take a look through her Instagram timeline to see the transformation of the star, who has reportedly lost more than 50lbs with the programme since May 2013 when her second child was born. The star posts a number of very subtle images that flaunt her new figure, advertising just how well the programme works and how much healthier it is to lose weight slowly. [Source]
Photo Credit: Jessica Simpson Instagram
But, that’s not always a good idea. Celebrity endorsements can even damage a celebrity’s reputation.
Inconsistency in brand endorsement can also be damaging to a brand’s reputation, as well as a celebrity’s. An example of such is ex Made in Chelsea star Caggie Dunlop, who used her Instagram account to promote the latest HTC mobile phone, yet was later snapped using an iPhone hours later. Even fans of the reality star commented on the photos, criticising the lazy nature of the product endorsement. Oopsy Daisy.
Photo Credit: Caggie Dunlop Instagram
According to Jezebel, celebrities are raking in thousands by promoting detox teas, teeth whitening, protein powders and make up.
For instance, earlier this week Kim Kardashian promoted a drug for morning sickness.
You would assume that prescription drug endorsements would violate Food and Drug Administration regulations but, celebrity endorsements are pretty much legal in the United States.
It is hard to deny that it is pretty easy to make money off of Instagram. Even if you don’t have Instagram, you can easily go shopping, call the paparazzi and pretend that you are grocery shopping. Look even Mandy Moore did it.
Do you think we’re lying? Check out a list of celebrities shamelessly using Instagram to promote anything.
Kylie Jenner
Scott Disick
Ciara
Britney Spears
Angela Simmons
Kim Kardashian
If you want to see how often and how many celebrities sell their Instagram news feed for promotional products, check out the full story here.
Overall
While it may look like celebrity endorsements on Instagram can be great for branding and marketing online, the misuse of product promotion have made popular celebrities look money hungry, irresponsible and ridiculous. However, that can go both ways. For instance, after Lance Armstrong admitted to cheating, Nike and Livestrong both faced damage to their brands. In addition, when details were revealed that Kate Moss’ suffered a drug addiction, Chanel, Burberty and H&M quickly cut all their ties to her, in fear of causing damage to their image.
