Takeaways:
- Large-scale productions in Georgia are slowing, giving rise to smaller-budget content.
- Industry leaders recommend embracing indie films, digital content, and episodics.
- Soundstages are being creatively repurposed for events like fashion shows and esports.
- Georgia’s film scene remains active, with 26 projects currently filming statewide.
Georgia’s Entertainment Industry Enters a New Phase
Once a go-to destination for mega-franchises like The Avengers, The Hunger Games, and Fast & Furious, Georgia’s film industry is undergoing a pivotal transition in 2025. While the state still ranks among the most production-friendly in the U.S., the scale and scope of what’s being filmed are changing.
According to Randy Davidson, Founder and CEO of Georgia Entertainment, the days of multiple $100 million blockbusters setting up shop in the Peach State may be behind us — at least for now.
“Is Marvel gonna keep doing $200 million budgeted films? No… That’s not a viable thing,” said Davidson.
What’s Driving the Shift?
While Georgia’s tax incentives remain among the most competitive in the U.S., global economic pressures, changing content consumption patterns, and shifting studio priorities are pushing the industry toward smaller, more nimble productions.
Davidson noted that production focus is now centered around:
- Feature films with budgets under $20 million
- Episodic series and streaming content
- Digital-first formats like YouTube, TikToks, and branded content
- Commercials and indie projects
This pivot creates new opportunities for local actors, filmmakers, and crew, especially those skilled in fast-paced, flexible production environments.
What’s Still Filming in Georgia Right Now?
Despite the slowdown in big-budget projects, 26 film and television productions are currently active in Georgia, according to the Georgia Department of Economic Development (as of May 1).
These include:
- Beyond the Gates (CBS Daytime drama)
- English Teacher (Season 2, FX)
- The Good Daughter (Upcoming Peacock series)
- Love & Hip Hop Atlanta (Season 13, VH1)
- Family Feud (Season 27)
This ongoing activity signals that while budgets may be shrinking, volume remains strong, especially for episodic and unscripted formats.
Repurposing Soundstages for New Revenue Streams
With fewer blockbuster productions booking entire lots, Georgia’s soundstages are finding new life through creative repurposing. Davidson points to events such as fashion shows, esports competitions, and even high-profile galas now taking place in former film sets.
“We held a big gala in December on soundstage five at Assembly Studios in DeKalb… Seven hundred people there,” said Davidson. “It’s a big black box, and we just dressed it up.”
While this may not be the traditional use of a soundstage, it’s proving a smart pivot to keep infrastructure utilized and revenue flowing into local venues.
Local Talent Still at the Heart of Georgia’s Growth
Davidson remains optimistic about the future — especially for homegrown creatives. With less reliance on tentpole blockbusters, there’s room for more independent voices, first-time directors, and emerging actors to thrive.
“The industry has its ups and downs. But I do feel like we’re getting some normalcy and on our way back up,” he said.
Upcoming events like the Atlanta Film Festival continue to spotlight local talent while bringing global visibility to Georgia’s creative scene. And later this month, state representatives will travel to the Cannes Film Festival to attract new partnerships and productions.
What This Means for Entertainment Professionals
For actors, writers, producers, and crew members, Georgia’s evolving film economy presents fresh opportunities — especially for those willing to adapt:
- Actors: There’s growing demand for versatile performers suited for indie films, streaming series, and digital content.
- Filmmakers: Smaller productions mean tighter budgets — but also more creative control.
- Production professionals: Experience with multi-format storytelling (e.g., TikTok, YouTube, docuseries) is more valuable than ever.
How to Stay Ahead in Georgia’s New Production Era
If you’re based in Georgia — or considering relocating — now is the time to position yourself for this shift. Smaller productions often require faster turnarounds and leaner teams, meaning new faces and rising talent have more chances to break in.
At Project Casting, we connect industry pros to the latest casting calls and production jobs happening across Georgia. Whether it’s a streaming series, indie film, or branded shoot, opportunities are still thriving — they’ve just changed form.
Ready to find work on set in Georgia?
Visit ProjectCasting.com to apply for the latest roles in Georgia’s thriving entertainment scene.
