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Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Under the direction of the VP of Marketing, the incumbent will lead good2grow’s strategy and activation across all digital platforms inclusive of the app/loyalty program, Paid Media efforts and social media.

Candidates should live in or around Atlanta, GA to be considered for this role.

Key Skills Required

• Proactivity and sense of urgency will be imperative to success
• Attention to details and dedication to getting things right
• Maintain high level of organization, commitment to follow through, enthusiasm and motivation
• Ability to influence – communicate clearly, concise, and compelling to gain alignment and drive action across varying audiences

Primary Responsibilities And Essential Functions

• Develops and manages the external marketing plans that support program growth including new member acquisition and existing member engagement optimization.
• Evaluates program performance and investigates opportunities in order to recommend promotions and strategies that drive loyalty program and member engagement.
• Works collaboratively with Marketing, Business analytics and other loyalty development counterparts to forecast, manage and analyze program performance metrics and to report on activities.
• Collaborates with internal marketing team by assisting with and providing strategy, direction and input towards the development of campaigns that support loyalty program growth and are in-keeping with the Company’s brand requirements.
• Identifies, secures and/or negotiates marketing opportunities that increases and maintains the Company’s share of voice within the overall loyalty partner’s program.
• Reviews and approves all materials developed by partner to promote loyalty programs.
• Collaborate with Creative Services Director and Designer on Social Media planning.
• Helps plan and execute social media activation with good2grow creative services team and external agency partners.
• Develop and lead analysis of marketing initiatives to determine programming effectiveness and performance against goals.
• Leverage analytical process to drive recommendations for current and future marketing initiatives.

Education/Experience

• BA in Marketing or Communications, required.
• 4+ years of digital marketing experience with in a B2C organization.
• Demonstrated success in paid media, search campaign and social media activation
• 2+ Years of experience in managing brand loyalty programming along with strong data and analytic skills
• Familiarity with MS office software including (PowerPoint, Excel, Word, etc)
• Prior creative agency management experience, preferred.
• Experience in graphic design for digital media activation, preferred.

Characteristics Needed to be Successful

• We are looking for someone with a passion for service. You don’t have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
• You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn’t the place for you.
• We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we’re always ready to shift as needed to accomplish our goals.
• You must be able to establish and retain trust across the organization. It’s a small company – there will be several critical relationships that can mean the difference between success and failure.

About Us

good2grow® is a children’s beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products include juices, flavored waters and milks, so there’s something to make everybody smile.

Why join us?

good2grow® offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees’ experience and the community around us. At good2grow®, you will be consistently challenged, and your opportunities will only be limited by your ambition!

Our Culture

Not only are our products fun, so is our organization! We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we’ve heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual’s unique circumstances. We are an industrious organization with a penchant for fun!
good2grow™

Impassioned…Emboldened…Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 10 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We’re currently seeking an Assistant Marketing Marketing who will be responsible for the strategic marketing analysis, optimization, and execution of paid search campaigns and SEO for the Bradford Checks division against A/S and sales goals. Will be responsible for heading search & cross-functional team projects/meetings, presenting to senior management.

How you will contribute:

• Develop, analyze, create, and optimize paid search marketing campaigns against sales and A/S goals, along with close collaboration with cross-functional groups, and identify profitable expansion opportunities.
• This role will also assist in the construction of complex holiday marketing plans with a focus on product and keyword selection.
• Create analytical reports pertaining to campaign performance, provide recommendations to achieve strategic goals against KPIs, and present to senior management and cross-functional groups.
• Manage website merchandising with the use of Monetate to develop and execute website strategies to enhance the customer experience, improve site metrics and showcase the breadth of our products, plan and collaborate with cross functional teams to achieve shared strategic goals against set deadlines for website creative updates.
• Work with the creative team to develop visuals for new website optimizations, analyze A/B tests and other website enhancements via Content Square to better understand performance and improve future strategies, and upload products to Adobe and verify the URL’s are working correctly for personalized products.
• Search engine optimization including tracking organic search performance and executing strategic plans to improve keyword rankings and sales.
• Work with the SEO consultants to improve traffic and overall performance, research trends in SEO specifically pertaining to our product lines as well as new changes to Google algorithms.
• Work with our copywriting team to develop new and refreshed copy on the site.
• Assist in strategically developing social media plans to increase brand awareness and reach, research social media trends to better align our brand with new evolving content with an eye toward expanded opportunities for the business.
• Work with the creative team to develop the visuals for this content.
• Assist with development of budgeting, forecasting, and analysis of the overall channel performance.
• Participate in all management and leadership coaching programs provided by Bradford, in addition to working closely with direct manager, and seeking outside opportunities to further skills & education.

What you will bring and skills that excite us:

• 3+ years’ experience in marketing, web marketing experience with a focus on search preferred.
• Bachelor’s degree in marketing, business or related.
• Comprehensive knowledge of managed digital media channel.
• Review and effectively optimized assigned digital marketing campaigns against A/S targets.
• Work independently on assigned tasks with excellent attention to detail, and proven ability to meet deadlines with little involvement from manager.
• Plan and collaborate with cross-functional teams to achieve shared strategic goals against set deadlines.
• Train fellow employees on team processes, reporting, platforms & interfaces of paid search partners, and implementation of campaign launches.
• Strong oral and written communication skills as demonstrated through past presentations, meetings, and email correspondence across various levels of the company.
• Demonstrates an ability to effectively lead and supervise a team as evidenced by role as a Marketing Specialist, with a strong interest in pursuing and developing their management track at Bradford.
• Ability to further enhance management and leadership skills through participation in coaching programs provided by Bradford, working closely with direct manager, and seeking outside opportunities to further skills & education.
• Develop knowledge regarding budgeting, forecasting, and analysis of the overall channel performance.

BHG at a glance:

• Our scale: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
• Compensation and benefits: We offer a competitive compensation plan and great benefits, with some benefits starting from day 1!
• We own the company: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
• Professional Development: There is always room to learn! We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to our teams as well as additional hands-on training and development. Our teams utilize a continuous performance management and development structure for feedback, no dreaded annual reviews. We meet quarterly to focus on the future!
• Our values: Honesty. Innovation. Respect. Teamwork. Giving back. These are just some of the core values that drive our team members. Our team strives to build a culture of continuous feedback where anyone can share and create our “next big idea,” among diverse and inclusive teams.
• Flexibility and wellness: Whether it’s offering hybrid environment (onsite/remote) for our corporate staff, to a generous, front-loaded PTO and holiday package to all staff and corporate wellness initiatives like WW, an annual health fair and an onsite gym, we are committed to our team members well-being. New hires start with 16 days of PTO and 8 paid holidays per year.
• Perks and more: We have a Business Casual Work Environment, Health and Dental Insurance, Life Insurance, Disability Insurance, Paid Time Off (PTO) Program, Direct Deposit, Credit Union, Flexible Spending Accounts, Employee Assistance Program, Employee Referral Bonus Program, 401(k), Profit Sharing, Tuition Reimbursement, Onsite Cafeteria providing free lunch, Onsite Fitness Center, Corporate WW and Toastmaster’s memberships, a Peer Recognition Program, Product Discounts and more!

The Bradford Exchange is an Equal Opportunity Employer.

The Bradford Exchange