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As a Senior Product Manager, you own the strategy and tactical execution for the Merkury tag product suite including digital identity resolution. In this position, you rely on your product management experience that includes a keen attention to detail, innovative problem solving, exceptional execution skills to define and deliver working software that advances a compelling vision.
The Senior Product Manager has a history of leading successful software product development teams. You obsess about delivering incremental business value each iteration. You excel at fostering both intra and cross team collaboration. You own and adapt the agile process to each unique team you partner with.
- With the product owner, define and manage the product, delivery of goals, the agile process
- Conduct, manage, and mentor the team on agile methodologies
- Understand the ‘why’ behind feature requests; aggregate and articulate into strategic product opportunities
- Elicit and gather product requirements
- Translate requirements into agile epics and user stories, with measureable and testable acceptance criteria
- Own the Agile process, including running daily standups, prioritization, sprint planning, demos, and retrospectives
- With the Product Owner, determine each quarter’s strategic goals, prioritize the backlog, and manage the iterative directional roadmap based on business value and needs
- Work hand-in-hand with the engineering lead to build sprint plans that meet business goals and strategic initiatives
- Regularly communicate progress to the senior management and our stakeholders
- Develop and deliver quarterly business review and product stakeholder presentations
- Provide product management leadership for internal stakeholders, product owners and the development team
- Occasional travel to other Merkle offices might be required
Qualifications
- 3+ years running agile scrum projects and teams
- 3+ years as a Product Manager working directly with stakeholders: customers, end-users, clients, executives, etc.
- 2+ years of working in/with software development teams
- Must have experience working with data and understanding data consumption needs
- Exceptional verbal and written communication skills; effectively communicate complex concepts concisely
- Excellent attention to detail
- A sense of humor
- An entrepreneurial spirit and a positive attitude
You Might Also Have:
- Understanding AWS, Snowflake, and cloud-based architectures and systems
Additional Information
At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.
All your information will be kept confidential according to EEO guidelines.
The anticipated salary range for this position is$113,000k-$182,850k. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visithttps://dentsubenefitsplus.com/
About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape societywww.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
dentsu
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group
A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.
Location: Fully Remote
Job Type: 6-month contract to hire
You will receive:
- Hourly or salaried + PTO (based upon need) compensation, paid weekly.
- Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.
Responsibilities:
Program Management:
- Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
- Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
- Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
- Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
- Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
- Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
- Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
- Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
- Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
- Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
- Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
- Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
- Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
- Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
- 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
- Strong understanding of marketing principles, methodologies, and best practices.
- Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
- Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
- Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
Eliassen Group