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UGC Growth Strategist – Project-Based (TikTok & Creator-Led Growth)

Who We Are

At TheSoul Publishing, we’re pioneers in scalable content creation — reaching millions across platforms daily. We’re now launching a creator-powered growth experiment for a newly released mobile app and are looking for a UGC Growth Strategist to lead this project-based assignment, focused on driving short-form video performance across TikTok and other platforms.

This is not your typical campaign management role — it’s an opportunity to build and execute a high-volume UGC system that drives measurable installs, brand awareness, and real performance results in a fast-moving experimental setting.

What You’ll Be Doing

You’ll lead a short-term, high-impact initiative to build and operate a viral content production engine from scratch:

• Launch and manage a creator ambassador network of 30–50+ content accounts across TikTok, Instagram Reels, YouTube Shorts, Facebook Reels (with possible tests on Threads and Snap)

• Personally recruit, onboard, and brief creators to publish 2–4 videos per day across platforms

• Build a workflow for daily UGC output — up to 3,000 videos over 30 days

• Create and enforce simple creative guidelines, including:

  • Face-to-camera, VO, meme-style, or screen-recorded content

  • Text overlays, verbal or visual app mentions, strong CTA usage

  • Trackable links in bio or captions

• Oversee consistency, quality, and creative direction across all videos

• Implement a content review and tracking system using tools like Notion or Airtable

• Monitor and optimize creator performance based on engagement and virality

• Rotate talent as needed — testing new creators, phasing out low performers

• Deliver a final performance report with insights, learnings, and growth results

Who Your Creators Are

You’ll be sourcing and managing creators who meet this profile:

• Female-presenting, ideally 30+ years old

• Fluent English speakers (American accent preferred)

• Confident in front of the camera and experienced with platforms like TikTok, IG Reels, YouTube Shorts

• Capable of consistent content posting and following structured creative briefs

What Success Looks Like

• 2,000–3,000 short-form videos posted across platforms within 30 days

• 5–10+ daily videos reaching 100K+ views organically

• Clear uplift in app downloads and brand visibility

• A trackable, performance-backed case study on UGC-led mobile app growth

What You Bring

• 3+ years of experience in UGC marketing, creator program management, or short-form content operations

• Proven track record building or running high-volume TikTok/IG creator initiatives

• Ability to recruit, brief, and motivate creators at scale

• Deep understanding of short-form content trends, hooks, and platform algorithms

• Organized, data-minded, and ready to take ownership of an ambitious one-time initiative

• Bonus: experience driving app installs or brand growth through organic video content

Why Join Us (For This Project)

• Lead a high-impact, short-term UGC experiment with full ownership

• Collaborate with a fast-moving, creative team

• Build a scalable and trackable system that could evolve into a long-term model

• Work fully remotely on your own schedule