Editor and Content Strategist, Senior Manager

Welcome to Vaco – an uncommon company with an empowered culture. At Vaco, we welcome talented innovators seeking a collaborative environment where creative freedom rings.  

Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon. We are seeking big thinkers to lead us into the future and explore the career of a lifetime. 

 

• Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category: 500+ Employees) 

• An Inc. 5000 fastest growing private company in America every year since 2007! 

 

Description:

The Editor and Content Strategist, Sr Manager plays a critical role in shaping and executing the Enterprise’s global content strategy. This position collaborates closely with marketing and solutions leaders to develop content that drives lead generation, brand awareness and audience engagement across multiple channels. This role drives content production, editing, and optimization of a wide range of assets while ensuring consistency in tone, messaging and adherence to search engine optimization (SEO) best practices.

 

Essential Job Functions:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required.

 

Duties and Responsibilities:

• Collaborates with marketing and business leaders to create comprehensive content strategies that support lead generation, brand positioning, and user engagement goals
• Provides editorial direction to content contributors (SMEs, freelancers, etc.) to deliver quality content on time, ensuring alignment with business objectives and audience needs
• Drives the production and editing of content assets, including research reports, thought leadership pieces, articles, white papers, blogs, web pages, case studies, newsletters, videos, webinars, and campaign materials; may include writing first drafts
• In partnership with the digital team, measures and analyzes content performance, particularly on websites and blogs and adjusts strategies to improve rankings, traffic, and keyword targeting
• Works with designers, the digital marketing team, marketing business partners, and others to optimize user experiences and deliver content that resonates with target audiences.
• Maintains and curates a global content library, ensuring all materials are up-to-date, relevant, and accessible for internal and external use
• Ensures all content adheres to brand guidelines, style guides, and quality standards while contributing to the overall elevation of the Enterprise

 

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

 

Desired Competencies: 

• Accountable- Holds self and others accountable to meet commitments
• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Business Insight- Applies knowledge of business and the marketplace to advance the organization’s goals
• Collaborative- Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Communicates Effectively- Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension; active listener to ensure clear understanding 
• Customer Focus- Builds strong relationships and delivers customer-centric solutions
• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects

 

Education and Experience: 

• Bachelor’s Degree in Marketing, Journalism, Communications, or related field required
• At least 7 years’ experience writing and editing, with recent leadership in content strategy, content management, and/or editorial required
• Strong portfolio demonstrating versatility in content creation across formats and platforms required
• Familiarity with content management tools and performance metrics required
• Deep knowledge of content marketing best practices, user experience, and audience engagement strategies required
• Experience at a global and/or professional services organization preferred

Location:  In office.

Hybrid/Remote option may be considered with Management approval.

 

Travel Requirements: 10% travel (e.g. 10% travel to differing locations, 90% of the time working from an office)

 

Physical Demands: The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position:

 

Frequent:              Sitting, walking, eye/hand/foot coordination and repetitive motion.

Occasional:         Standing and bending.

Infrequent:           Lifting up to 10 pounds.

 

 

The Content Strategist / Web Writer role is responsible for helping to shape and craft simple, approachable, and straightforward language and hierarchy, while levering our brand voice & tone for our marketing websites. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

• Plan, write and present content for existing and emerging web experiences.

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.

• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

• Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.

• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.

• Collaborate with UX design and writing teams to build consistency and clarity across experiences.

• Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.

• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

• Writes and/or edits all web content optimizing for user experience (UX),including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.

• Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.

• Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.

• Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.

• Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.

• Works with Client Marketing and Brand teams to ensure all content components meet established standards.

• Updates older content to meet new content standards.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Preferred Experience & Qualifications

• 5+ years of content strategy and / or content management experience

• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

• Strong and demonstrated background in:  Figma, InVision, and Miro

• Eager to be innovative and possess a strong ‘test and learn’ mentality

#LI-KG1

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-10-18

Base Pay Range: $85,000/yr. – $115,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California),click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.

The Content Strategist / Web Writer role is responsible for helping to shape and craft simple, approachable, and straightforward language and hierarchy, while levering our brand voice & tone for our marketing websites. In partnership with marketers, web strategists, designers, product owners, and technologists, this position plays a critical role in shaping our end to end experiences to guide, inform and educate our clients to make the best choices for their future financial security, supporting our participants to and through their retirement.

Key Responsibilities and Duties

• Plan, write and present content for existing and emerging web experiences.

• Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach marketing goals and TIAA’s external audiences.

• Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

• Develops content strategy documents or project plans for content contribution, including deadlines coordinated with creative, marketing and technical teams to ensure that site-specific objectives and timetables are met.

• Conduct content audits and content gap analyses to ensure that user experiences consistent and in line with industry best practices and enterprise needs, consulting competitive when appropriate.

• Collaborate with UX design and writing teams to build consistency and clarity across experiences.

• Research and analyze audience need, preferences, objectives, and methods. Study and understand how audiences consume content to make decisions about retirement.

• Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

• Writes and/or edits all web content optimizing for user experience (UX),including accuracy, readability, search engine optimization and appropriateness for target audience and the web medium; provides feedback and collaborates with writers and content contributors.

• Provides input to and enforces editorial style sheets, policies and procedures for web-specific content to ensure consistency in style, tone and quality of websites, in adherence with best practices.

• Assess, catalog and organize website content based on navigational flow models and high-level navigation standards.

• Partner with integrated search to create search engine optimization (SEO) plan for content, including keyword research, assessing current landscape, developing a plan and measuring results based on ongoing changes to the content.

• Speak and present to clients on content strategy, page design and user experience standards; collaborate with colleagues on content strategies and best practices.

• Works with Client Marketing and Brand teams to ensure all content components meet established standards.

• Updates older content to meet new content standards.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Preferred Experience & Qualifications

• 5+ years of content strategy and / or content management experience

• Strong and demonstrated background in: enterprise experience design; consumer product design; mobile platform design in an agile delivery model

• Strong and demonstrated background in:  Figma, InVision, and Miro

• Eager to be innovative and possess a strong ‘test and learn’ mentality

#LI-KG1

Related Skills

Adaptability, Audience-focused Communication, Communication Channel Management, Communication Strategy, Consultative Communication, Content Development, Copywriting, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2024-10-18

Base Pay Range: $85,000/yr. – $115,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

_____________________________________________________________________________________________________

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities. 

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team: 

Phone: (800) 842-2755

Email: [email protected]

Privacy Notices

For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California),click here.

For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.

For Applicants of Nuveen residing in Europe and APAC, please click here.