Social Media Producer

We’re looking for someone with 2-3 years of experience writing and designing organic content for all social media platforms (Instagram, Twitter, Facebook, LinkedIn, & TikTok). The right candidate has a strong interest in social media content development from brainstorming to writing/designing and community management. They stay up to date on all platform trends and content capabilities, such as new IG Story stickers, engagement best practices, and optimal design formats. They understand the difference between tone and branding for personal and business brands and how they differ within each platform. They also feel comfortable managing influencer and partnership outreach via social media (primarily IG) in a professional manner.

In terms of design, they have experience with Canva and Adobe Spark and are well-versed with in-app designing/production. A keen eye for color correction and spatial intelligence when editing existing photos is a must. Experience with InShot and simple video editing is preferred, but not essential.

The M&R Social Media Producer:

– Is passionate and curious about all aspects of social media and creative technology

– Has a strong creative eye and ability to bridge creative and social conversations

– Is always looking for the next social media trend or platform, and seeks out opportunities to stay ahead of the curve

– Loves to design social media content using platforms such as Canva and Adobe Spark; Photoshop skills are a bonus

– Thrives in a fast-paced environment, possess a high level of intellectual curiosity, and demonstrates strong judgment in the face of ambiguity

Essential Duties and Responsibilities

Content Creation:

● Producing videos, photos, live streams, and podcasts to advance and/or promote ASI’s company events and activities as well as occasional coverage of large trade shows in cities like Orlando and Chicago.

● Performing basic editing and uploading of videos produced by editorial, education, and marketing departments.

● Copywriting

Management:

● Manage content for Facebook, Twitter, Instagram.

● Manage multiple projects simultaneously with tight deadlines

● Creation and maintenance of a social media calendar for short-term viral initiatives and quarterly social media campaigns, in collaboration with the website director.

● Experience managing external vendor relationships; including but not limited to scope development, rate

● Collaborating with colleagues across numerous ASI departments like editorial, HR, marketing, and sales to help promote their initiatives, along with ASI products

● Lead and participate in brainstorms, and deliver best-in-class work that exceeds

● client objectives

● Brief the Creative and Strategy teams and work with them to ideate and develop

● concepts for projects and accounts

● Manage client reports and weekly meeting notes for team

Social Platform Strategy:

● Creating and maintaining a social media calendar for short-term viral initiatives and quarterly social media campaigns, in collaboration with the website director.

● Stays up to date on current industry trends, evolving strategies, and communicates constantly with editorial and video teams to ensure all types of social content are following current best practices

● Ideate unique call-to-action campaigns or other creative strategies to promote content and engage with users on social platforms

● Help conceptualize and execute original video and live streaming ideas for social platforms

● Increasing our social media engagement across the promotional products industry, utilizing editorial content more effectively, and showcasing projects that humanize ASI.

● Manage a variety of workstreams in an organized fashion including traditional, digital, social, content, and web design projects, including the creation of timelines, teams, and budgets

● Identify opportunities for improvements with team and client interactions

● Create opportunities to upsell clients and continue the relationship beyond the initial scope

● Arrange and lead client and team meetings to discuss strategy and report on progress

Social Platform Tracking:

● Monitor performance analytics

● Evaluating ASI’s current social media efforts and producing or rebranding existing content across all major channels including Facebook, Twitter, LinkedIn, Instagram, TikTok, and YouTube.

● Tracking and reporting on social media results as well as business leads generated by social media.

Experience:

● Experience managing external vendor relationships; including but not limited to scope development, rate negotiation, delivery of assets, and production-related issues.

● Knowledge of content framing, packaging and demonstrated success in driving traffic and new audiences via social platforms to O&O sites as well as the growing audience on social media platforms

● Be knowledgeable about tone, style, interactivity, and audience for social platforms

● Have experience developing creative strategic ways to make tight social budgets work best for its money.

● Have experience preparing documents for events, including run-of-show, production schedules logistics.

● Have experience wrapping events

● Some experience/interest in influencer campaigns and partnerships *outreach

● Has basic knowledge of Word, Excel, PowerPoint, Outlook MS Project, Google Docs, and Smart Sheets. Photoshop is a plus!

○ Working knowledge of social listening tools

Skills and Behavioral Specifications:

● Have confidence with creative input and contribution

● Must be an excellent negotiator, communicator, and relationship builder

● Be a source of positivity, inspiration, creativity, and fun

● Ability to collaborate in a team environment

● Attention to detail

Miscellaneous Responsibilities:

● Engaging in online conversations in the ASI and Promotional Products Professionals Facebook groups.

● Maintaining stock responses to common online posts, questions, and potential hot-button issues

BENEFITS

● We are 100% remote – We love being a remote agency and the special flexibility this gives our team. This means you can work from wherever in the world you’d like. We do have team members that meet and work together in various cities too if that’s your style.

● We Have Unlimited Vacation (Really) – We want you to take time whenever you need it, and we don’t count vacation days. Run to those mountains or lay on a beach when you want to. Just ensure your team has what they need to succeed and don’t leave anyone hanging.

● Retirement Planning – We offer a 401k plan for all employees

● Your Health Matters – We cover the majority of our employees’ medical, dental, and vision insurance.

● Gain New Skills – We want each and every individual on our team to grow and have access to exciting learning opportunities. We give you a budget to grow your skillset in fun and unique ways.

● We’re Avid Travelers (Work and Play) – If you like international travel you could have exciting opportunities with us! Our clients span the globe.

● Our Team is a Benefit in Itself – Our team is unique. We are a kind, fun, and multidisciplinary group that exudes a sense of community and togetherness.

● Your Voice is Heard – Everyone has a voice at the table. Always.

● We Encourage Active Growth – There are ample opportunities for swift upward mobility within the company.

Main & Rose