Brand Marketing Manager (B2B)

Cboe Vest is a young, fast-growing asset management firm based in McLean Virginia. We’re looking to add a Brand Marketing Manager to our team to help take our brand to the next level.

The Brand Marketing Manager will, with the guidance and leadership of the Chief Marketing Officer, be the brand champion, responsible for elevating the company’s brand strategy and delivering on it consistently across all touchpoints. The role requires a combination of strategic thinking, customer empathy, creativity, resourcefulness, nimbleness and tactical execution.

The Brand Marketing Manager will convey and translate brand strategy into action, while maintaining brand integrity across all company marketing objectives, initiatives, and the end-to-end user experience, for the purpose of increasing awareness of our brand and products; and building brand equity. The Brand Marketing Manager will also work with the Chief Marketing Officer and product management team to develop and implement product marketing plans to drive awareness and interest for our products.

Responsibilities

• Brand and Product Marketing Plans: Assist the Chief Marketing Officer in developing and implementing a strategic brand and marketing plan to enhance brand awareness and drive business growth.
• Brand Strategy Development: Assist in evolving Cboe Vest’s brand strategy, including brand objectives, vision, values and positioning.
• Brand Standards: Provide guidance to team members and external partners to ensure our brands are portrayed in alignment with our brand standards, including visual identity, messaging, and overall guidelines.
• Brand and Product Marketing Initiatives: Develop and execute marketing strategies and campaigns in appropriate channels to drive measurable improvements in awareness and interest for our brand and products. Available channels may include social media, events, sponsorships, PR, digital, and paid media.
• Content: Drive development of content to meet brand and product objectives, and optimize the use of that content through appropriate marketing channels.
• Go-to-Market Plans: Assist in the creation and execution of marketing plans supporting go-to-market strategies for new product introductions, in alignment with the Cboe Vest internal teams and external partners.
• End-to-End Experience: Collaborate across internal teams and external partners to ensure Cboe Vest brands and products are consistently represented on-strategy throughout the end-to-end user experience.

Qualifications

• BA/BS degree.
• 5+ years of relevant experience, and highly skilled in brand management, content marketing or user experience (UX).
• Experience in the financial services / fintech industry.
• Strong empathy with clients and prospects (financial advisors, sponsors, consultants, investors, etc.), including a deep understanding of their mindset and needs, and the ability to appropriately engage with / and connect them to our brands and products.
• Understands the importance of brand in financial services, the marketing mix and end-to end experience.
• Ability to think creatively and strategically and implement tactically.
• Resourceful, self-sufficient, effective problem solver with a passion for innovation and experimentation.
• Attention to detail and personal accountability.
• A mix of creative enthusiasm, analytical thinking and strong communication skills.
• Ability to navigate a high-paced, dynamic environment, assess and prioritize opportunities, and lead projects through to completion with flawless execution / delivery.
• Experience in launching/building B2B brands or ingredient branding a plus.

Cboe Vest