Programmatic Director

Programmatic Director /LA (hybrid 2/3 day in office) / Trade Desk, DV360, (DSP) – $150k-$180k plus benefits

My client is going through a major Growth, Expansion period. They have been operating since 2009 a boutique advertising agency that was created on the foundation of big agency experience. We understand that media is where clients invest the bulk of their marketing communication dollars in order, we take a fresh approach to every media plan. Their combined Senior media experience spans across a variety of markets Automotive, Quick Service Restaurants, Technology, Travel, Utilities, Consumer Package Goods, Entertainment, Beauty & Fashion, Government, and many others.

They are now looking for a director to lead the programmatic team that develops and executes hands-on keyboard campaigns across all programmatic channels – Display, Video, CTV, Audio and Native channels. The Director assists with campaign strategy across complex or large spend campaigns and is responsible for generating strategic insights while driving programmatic/digital learnings across the client’s campaigns. The Director assists all campaign activity and deliverables for the team, and facilitates the training and development of the team, as well as determines the Assistant Director’s/other team members’ assignments and bandwidth, distributing work as needed.

Role Responsibilities:

● Manage daily workflow and projects for all programmatic programs

● Direct and manage workflow across departments

● Expertise in DSP platforms (e.g., The Trade Desk, DV360)

● Collaborate with business development and other leads for new pitches

● Handle career development and annual reviews for programmatic team

● QA campaigns for accuracy before launch

● Review client deliverables for quality and viability

● Deep understanding of programmatic platforms and optimization best practices

● Lead communication with 3rd party vendors

● Provide excellent communication via phone, email, and direct contact

● Create and deliver client presentations

● Offer thought leadership to clients

● Conduct data analysis for performance improvement

● Identify new programmatic opportunities for clients

● Provide insights on technologies, partners, platforms, and creative opportunities

● Stay updated on industry trends impacting clients’ business

● Well-versed in all aspects of campaign programs from concept to execution

● Report to CEO/COO and provide leadership/mentorship to the programmatic team

Requirements:

● Extensive experience in leading programmatic teams and managing hands-on keyboard campaigns across all programmatic channels (Display, Video, CTV, Audio, and Native).

● Proven track record of managing complex or large spend campaigns and generating strategic insights.

● Demonstrated ability to manage daily workflow and projects for all programmatic programs.

● Experience in directing and managing workflow across departments.

● Ability to determine team members’ assignments and bandwidth, distributing work as needed.

● Expertise in DSP platforms, including but not limited to The Trade Desk and DV360.

● Experience in QA campaigns for accuracy before launch.

● Collaborate with business development and other leads for new pitches.

● Strong communication skills to handle career development, annual reviews, and training for the programmatic team.

● Experience in creating and delivering client presentations.

● Deep understanding of programmatic platforms and optimization best practices.

● Provide thought leadership to clients and offer insights on technologies, partners, platforms, and creative opportunities.

● Ability to conduct data analysis for performance improvement.

● Identify new programmatic opportunities for clients based on data insights.

● Stay updated on industry trends impacting clients’ business.

● Well-versed in all aspects of campaign programs from concept to execution.

● Ability to provide leadership and mentorship to the programmatic team.

Salary Band: $150-$180k

How do I apply?

If you are interested in applying for the Programmatic Director now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email

[email protected]

Who is Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn

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