POSITION SUMMARY
The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures’ platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.
ABOUT CARDONE VENTURES
Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented. This company operates nationally and is growing by the day.
OBJECTIVES
- Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
- Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
- Consult with clients to determine their 10-year marketing growth strategy
- Collaborate with 30+ clients from various industries with different marketing needs and varying levels of marketing acumen
- Define the platforming client’s brand house, customer journey, value ladders and customer persona(s)
- Align the client’s customer journey to the organization’s brand strategy
- Guide clients through a six-month journey to shift their perspective on marketing strategies in their business
- Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
- Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
- Define metrics and analyze program success, and track and forecast growth and engagement
- Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
- Interact with clients at in-person events during the delivery of their 10X360 Platform Review
- Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
- Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
- Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients
COMPETENCIES
- Understanding of digital, traditional, social media, and strategic marketing opportunities
- Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
- Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
- Ability to articulate the concept of flow, conversion and retention
- Can articulate the difference between marketing strategy, branding and advertising
- Ability to identify a client’s brand house and customer personas
- Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
- Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
- Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions
- Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy
- Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)
EDUCATION AND EXPERIENCE
- Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
- At least 3 years’ work experience in marketing, sales, and management
PHYSICAL REQUIREMENTS
- Prolonged periods sitting at a desk and working on a computer
- This position will require travel: up to 5%
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers@cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
Cardone Ventures
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