Cardone Ventures

POSITION SUMMARY

The Platform Review Marketing Manager is responsible for the analysis, innovation, organization, and performance of all marketing strategies for Cardone Ventures’ platforming clients. This individual plays a crucial role by aligning that strategy with the ever-evolving needs of the independent businesses we support. The role is highly collaborative, is client-facing, and requires a high level of experience and understanding across all marketing functions. This individual should be an A-team player with an exceptionally high belief and sharp business acumen to exceed goals.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

• Develop strategic assessments on media, design, copy, search engine, email marketing, social media, and paid search capabilities, among other functions within digital and traditional media marketing
• Work collaboratively with cross-functional teams, including Business Account Managers, the internal CRM team, and Finance Managers, to develop a comprehensive 10X360 Platform Review
• Consult with clients to determine their 10-year marketing growth strategy
• Collaborate with 30+ clients from various industries with different marketing needs and varying levels of marketing acumen
• Define the platforming client’s brand house, customer journey, value ladders and customer persona(s)
• Align the client’s customer journey to the organization’s brand strategy
• Guide clients through a six-month journey to shift their perspective on marketing strategies in their business
• Test, report, optimize, and analyze program performance to identify key levers and opportunities for improvements that can be shared across platforms and programs
• Audit client’s digital presence across social profiles, website(s), and online service directories to provide strategic update recommendations
• Define metrics and analyze program success, and track and forecast growth and engagement
• Use and recommend CRM platform to create effective customer service and retention strategies for marketing programs
• Interact with clients at in-person events during the delivery of their 10X360 Platform Review
• Make recommendations on key investments and innovations necessary within marketing services to maintain a competitive advantage against competitors
• Create effective and attractive landing pages and email sequences through an internal CRM system for clients businesses
• Create campaign plans consisting of strategy, copy, value propositions, and products offered for clients

COMPETENCIES

• Understanding of digital, traditional, social media, and strategic marketing opportunities
• Ability to leverage market research and data to guide clients toward decisions that will benefit the organization
• Demonstrates understanding of marketing statistics for social media platforms and where people spend most of their time
• Ability to articulate the concept of flow, conversion and retention
• Can articulate the difference between marketing strategy, branding and advertising
• Ability to identify a client’s brand house and customer personas
• Understanding of critical marketing key performance indicators (KPIs) in order to measure performance
• Can provide creative, strategic marketing ideas without going too far outside the realm of CV best practice
• Ability to peer review the Marketing section of the Platform Review for other Marketing Managers and provide sound suggestions
• Ability to ask pointed questions during the discovery phase to understand the client’s current marketing strategy
• Substantial experience with customer relationship management (CRM) software (e.g., HubSpot, Salesforce), project management software (e.g., Asana), and G Suite (Google Slides and Google Docs)

EDUCATION AND EXPERIENCE

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
• At least 3 years’ work experience in marketing, sales, and management

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer
• This position will require travel: up to 5%

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to [email protected]. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Cardone Ventures

POSITION SUMMARY

The Digital Marketing Marketing will be tasked with overseeing Cardone Ventures promotion and advertising efforts to drive sales and build brand awareness. You will develop an overall marketing plan, lead campaigns and measure the return on investment of various advertising methods for all things Cardone Ventures.

ABOUT CARDONE VENTURES

Our mission is to help business owners achieve their personal, professional, and goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, accountable, transparent, disciplined, aligned, and results oriented. This company operates nationally and is growing by the day.

OBJECTIVES

• Vast knowledge of digital social media spaces including: paid media, email marketing, branding and strategy, and influencer marketing
• Initiate and drive process of brand marketing from start to finish and develop cohesive go-to market strategies
• Deliver key business results through establishing KPIs and successful campaigns
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations.
• Interact with all departments to contribute and analyze the development and implementation of all marketing and communication campaigns
• Oversee relationship with all agencies, consultants, and partners
• Develop short and long-term marketing and advertising strategies for IDM in collaboration with
• leadership from all direct and indirect revenue generating departments throughout the organization
• Maximize overall revenue potential by developing initiatives to support new revenue opportunities, particularly those designed to increase leasing, brand recognition and community engagement

COMPETENCIES

• Manage and keep track of budgets and allocation
• Ability to make decisions backed by data to draft solid go-to marketing strategies that will drive sales, brand presences, and pr for Cardone Ventures
• Leadership abilities, including training and mentorship
• Ability to effectively engage with team members of all levels across different departments
• Professional understanding of brand development and creative function
• In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and social media
• Concise decision maker with out of the box idea generator
• Strong experience creating marketing settlements and prorating advertising buys across events.
• Ability to work irregular hours as dictated by the event schedule, including nights, weekends and holidays

EDUCATION AND EXPERIENCE

• Bachelor’s Degree or at least 3-5 years’ experience in marketing

PHYSICAL REQUIREMENTS

• Prolonged periods sitting at a desk and working on a computer

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.

If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to careers @cardoneventures.com. Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.

Cardone Ventures